Growtalk Product Strategy, Michael Tippett, Director New Products, Hootsuite Labs

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Growtalk Product Strategy, Michael Tippett, Director New Products, Hootsuite Labs

  1. 1. Create a Dead Simple Process for Building Great Product @mtippett tippett.org #GROWtalks
  2. 2. Uncharted Territory #GROWtalks
  3. 3. #GROWtalks
  4. 4. #GROWtalks
  5. 5. #GROWtalks
  6. 6. #GROWtalks
  7. 7. Greetings, people of India. #GROWtalks
  8. 8. What You Need for Your Voyage #GROWtalks
  9. 9. Navigational Tools vs Playbooks & Recipes #GROWtalks
  10. 10. 1. Know Your Environment Corporate Startup New Space Existing Space High Growth Indie #GROWtalks
  11. 11. 2. Know Your Vessel Range - What’s Your Runway? Speed - How Fast Can it Go? Crew - How Good are They? #GROWtalks
  12. 12. 3. Know Your Market Economics Distribution Competition #GROWtalks
  13. 13. 4. Know Your Product Features Benefits Usage #GROWtalks
  14. 14. 5. Know How it Ends When Does it End? What Does the End Look Like? What are the Odds? #GROWtalks
  15. 15. Know Environment Vessel Market Product End Game #GROWtalks
  16. 16. #GROWtalks
  17. 17. #GROWtalks
  18. 18. Navigational Hacks #GROWtalks
  19. 19. #GROWtalks
  20. 20. #GROWtalks
  21. 21. #GROWtalks
  22. 22. #GROWtalks
  23. 23. Product Meets Market Discover Customer Needs Ideate & Build Launch #GROWtalks
  24. 24. Jobs to be Done “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt #GROWtalks
  25. 25. Discover Customer Needs Ask What Jobs Need to be Done Rank and Order Cut off when MVP #GROWtalks
  26. 26. Jobs to be Done #GROWtalks
  27. 27. #GROWtalks
  28. 28. #GROWtalks
  29. 29. #GROWtalks
  30. 30. Performance Customer Demand For Performance Sustaining Technology Disruptive Technology Time Disruptive Technology #GROWtalks
  31. 31. LOW Satisfaction with current situation HIGH We should focus only on things that are of highest importance. But only if the current market solutions are not appropriate. This can be measured using levels of satisfaction. LOW Importance of Outcome HIGH #GROWtalks
  32. 32. LOW Satisfaction with current situation HIGH Over Served: Ripe for disruption through cost reduction Google Docs Appropriately Served AirBnB Poorly Served: Ripe for new value creation LOW Importance of Outcome HIGH #GROWtalks
  33. 33. #GROWtalks
  34. 34. #GROWtalks
  35. 35. #GROWtalks
  36. 36. What’s Next? #GROWtalks
  37. 37. Thanks! @mtippett mike@tippett.org

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