This document discusses using crowdfunding and matchfunding to help bring cultural heritage out of closed spaces and make it accessible to the public. It provides examples of how crowdfunding platforms like Goteo can help fund projects that reuse digital cultural content, especially for educational purposes. A matchfunding call is announced that will provide €10,000 to match three crowdfunding campaigns focused on cultural institutions and their communities reusing digital content in education.

1. alcohol is ok for the crowd, not that suitable for kids ,)
LOVE TRIANGLE
HOW TO MUCH MONEY,
HERITAGE AND EDUCATION
CHIEFS: Milena Popova - Olivier Schulbaum
Europeana AGM 2016
Data Cuisine Workshop Boston
Joshua Pablo Rosenstock
Deconstructed Food Miles Smoothie

2. We're @platoniq & @goteofunding
From co-creation to social impact crowdfunding

3. We’ve been helping to build new apps
from Europeana, with Agile methodologies

4. Cutting & pasting “the old way”…
Collaborative collage as the seed of a project

5. … then moving co-creation to backlogs
Shared task & issues for incremental development

6. What happened in VanGoYourself…
From the pilot through the crowdfund stages, to
fund the further development

7. How crowdfunding can help
bring our cultural heritage
out of the closed, controlled
spaces of state protection
and private patronage.

8. The heritage of
tomorrow,
financed and
curated by the
Crowd?

9. Goteo
Open Datawith an API to access and use openly
our platform data
and a stats page for “non-techies”
Open Sourcean free software tool available to
be downloaded, copied, modified
& freely reused
Match-
Fundingto decentralize even more the
funding source and involve other
actors in crowd supported processes
Projectsa huge community of projects
and communities using our tool
to seek funds & support from
society
is:

10. Matching Public and Private Funds with the
Crowd donations to Preserve and Re-use
Digital Heritage: The Case of goteo.org
Matchfunding

11. Call the community to
put up projects that
need funding
Institution
Crowd
Supports projects with
small donations
Matches the donations
with equal amounts
Projects
in specific
areas
Successful
IDEAS
+
Matchfunding
in 5 Steps
Ideas come to life!

12. More institutional funds = Less risk
Goteo's campaigns 70% success rate
increases to…
90% when an institution is involved
As a project
evolves…

13. PARTNERING WITH LOCAL GOVERNMENTS; CITY
COUNCILS; UNIVERSITIES, SOCIAL BANKS...,

16. Launching Matchfunding call
Dessert: Learn how to subscribe for the next training course with Europeana with a 10.000 EUR for best cocktails

17. >>> Re-using cultural heritage with a social impact
#Crowdheritage
STRIKE A MATCH FOR
EDUCATION...

18. for:
- Projects of a cultural institution
+ Their Creative communities
- Mission >>> Reuse digital cultural content in Education
10.000 €
to match-fund 3
crowdfunding campaigns

19. #Phase1
…#Phase2
February
1st:
launching
of the call
March 30th to
11th of April
Online assessment
/ Workshop
April
26th
launch of
the campaigns
March
15th:
deadline for
reception of
projects
March
29th:
Announcement
of the selected
projects
June
5th
First round
finishes
June
25th
End of
round 2
Matchfunding Schedule
…
Oh, YEAH!

20. Which are the criteria?

21. Individuals or teams
that are hopeful and
capable to transmit
trust as to succeed
in the project
Have a good
presentation for the
project. Charming by
transparency
and closeness of
their message
Maintaining fluid
information and
advances. Care about
the co-financers (they
“participate” as much
as they “invest”)
Has set concrete goals,
ones that are tangible
(with timings, results…)
Rewards, collective
returns and incentives:
teasers, testers, merchandising,
access to products or services,
privileged information or
technical assistance
If it’s a long term
project, it must establish
intermediate phases
achieving results that
prove the quality of
the project
Successful projects in 6 steps:

22. Are you
organizing
hackathons?
Know any project re-using
Europeana with an
educational potential?
THE UNEXPLOITED CONTENT OF CULTURAL
INSTITUTIONS WORKSHOP
Workshop at The Arts+ LAB. Frankfurt Bookfair,
19-10-2016

23. olivier@goteo.orgmilena.popova@europeana.eu
Barcelona
Platoniq
Workshop for Languages of History, 28-04-2016
Are you in?

24. @EuropeanaEUeuropeana.eu
M. de la Joeulx, septembre 1907
Agence Rol. Agence photographique
1907, National Library of France
France, Public Domain
#AllezCulture
8 November 2016