at Waag & DesignLab University of Twente
Frank Kresin - email@example.com - @kresin
Managing Director DesignLab - Fellow Waag Society - Supervisory Board TETEM & V2_
Cultural leadership is the act of leading the cultural sector. Like culture itself, it comes
from many diﬀerent people and can be practised in many diﬀerent ways. It concerns senior
managers and directors in subsidized cultural institutions; public oﬃcials developing and
implementing policy for the cultural sector; and a huge range of producers, innovators and
entrepreneurs in small companies, production houses and teams. In the cultural world,
nobody has a monopoly on leadership.
Leading the cultural sector is practised in two diﬀerent ways. First, it concerns competently
managing the organisations of the cultural sector, ensuring that they are ﬁnancially
viable, legal and with well-organised staﬀ. Second, it means leading culture itself - making
work, productions and projects which show diﬀerent ways of thinking, feeling and
experiencing the world - bringing dynamism to the economy and wider society.
Cultural organisations are geared towards producing new ideas. It is their production of
these new ideas as performances, exhibitions, styles and sounds which makes them
cultural. Balancing this priority, with the need to run a ﬁnancially sustainable organisation
and hopefully one that makes a positive diﬀerence to the world, is which gives cultural
leaders a unique set of challenges
• Deﬁning value: never self-evident
• Working in networks: never alone
• Living dangerously: never repeat oneself
• Societal impact: never self-self-possessed
New European Agenda for Culture 2018
The European Agenda for Culture aims to “harness the full potential of
culture to help build a more inclusive and fairer Union, supporting innovation,
creativity and sustainable jobs and growth”. For this, the Agenda has three
1. Social dimension – Harnessing the power of culture and cultural
diversity for social cohesion and well-being.
2. Economic dimension – Supporting culture-based creativity in education
and innovation, and for jobs and growth.
3. External dimension - Strengthening international cultural relations.
1. the action of one object coming forcibly into
contact with another.
"there was the sound of a third impact"
2. a marked effect or influence.
“our regional measures have had a significant
impact on unemployment"
1. come into forcible contact with another object.
"the shell impacted twenty yards away”
2. have a strong effect on someone or something.
"high interest rates have impacted on retail
if you can’t open it,
you don’t own it
*a set of artistic practices which take as their
theoretical and practical point of departure the
whole of human relations and their social
context, rather than an independent and
Multiple Strategies for Impact
Form - Context - Transformation
Users as Designers - https://waag.org/sites/waag/ﬁles/Publicaties/Users_as_Designers.pdf
Users as DesignersUsers as Designers - https://waag.org/sites/waag/ﬁles/Publicaties/Users_as_Designers.pdf
Science 2 Design 4 Society - https://www.slideshare.net/kresin/designlab-university-of-twente
Multiple Research Themes
Waag Research - https://waag.org/en/research
Empowering Vision & Mission
DesignLab will realize new connections between university and society,
by linking academic research and education to societal issues and
challenges. We use creativity and interdisciplinarity to co-design
answers to societal questions, and to anticipate social implications of
technology during the process of innovation. By engaging students in
our work, we establish new connections between research and
education. By focusing on projects that are both scientiﬁcally
challenging and societally relevant, we open up new sources of impact,
and new sources of funding, combining private and public sources.
DesignLab will be the obvious place to go to for research and advice on
complex, interdisciplinary questions involving the interactions between
technology and society that require a creative and cross-disciplinary
approach. DesignLab will become a well-known and respected,
sustainable hub for Design Thinking for societal challenges. It is closely
aligned with Dutch, European and UN societal and sustainable
challenges and builds up a wide portfolio of projects, and a network of
talented and motivated researchers, designers and students.
Team Effort - Daniel Pink - https://en.wikipedia.org/wiki/Drive:_The_Surprising_Truth_About_What_Motivates_Us
Abraham Maslow - Motivation & Personality (1954)
Artist / Scientist / Designer / Professional
3,5 M euro
& Arts Fund
& Arts Funding
& Arts Funding
Waag Annual Financial Report (Dutch) - https://waag.org/sites/waag/ﬁles/2018-05/ANBI-Jaarverslag-2017.pdf
• Take your existence for granted
• Keep doing what you are good at
• Succeed in all your eﬀorts
• Forget to build internal leadership capacity
• Don’t invest in your network
• Get carried away by content
• Engage in group thinking
• Don’t talk to your audience