Essential questions start-ups should ask themselves before they... start up. These questions are about sourcing, tax, sustainability, ethics, responsibility, philanthropy: some of the things that determine success.

1. 9KILLER QUESTIONS
EVERY START-UP
SHOULD ASK ABOUT THEIR
BUSINESS
PRACTICES. BRAND ARTILLERY

2. When your business is in start-up mode,
the cement is wet.
The core values that will guide
its character and actions are
still being installed.

3. The decisions you make at the start
of the journey will have far-reaching
consequences as you grow.
Now is the time for soul-searching.
Now is the time for killer questions.

4. WILL YOUR PRODUCT
BE MADE IN YOUR HOME
COUNTRY, OR MADE SOMEWHERE
ELSE BECAUSE IT’S CHEAPER?
BRAND ARTILLERY

5. IF YOUR BUSINESS
IS A SERVICE, WILL IT BE
BASED IN YOUR HOME COUNTRY?
BRAND ARTILLERY

6. WILL YOU PAY TAX?
BRAND ARTILLERY

7. DO YOU HOLD YOUR BUSINESS TO
A HIGH-QUALITY STANDARD?
BRAND ARTILLERY

8. HOW SUSTAINABLE IS YOUR
BUSINESS GOING TO BE?
BRAND ARTILLERY

9. WILL YOU DO EVERYTHING YOU
CAN TO MINIMISE THE
ENVIRONMENTAL IMPACT
OF YOUR BUSINESS?
BRAND ARTILLERY

10. WILL YOU EXAMINE PACKAGING,
UPGRADE COSTS, SERVICE FEES
ETC. AND AIM TO KEEP THESE
FAIR, OR WILL YOUR OVER-RIDING
GOAL BE TO MAXIMISE PROFIT?
BRAND ARTILLERY

11. WILL YOU BE ACTIVELY
PHILANTHROPIC?
BRAND ARTILLERY

12. WOULD YOU CONSIDER JOINING
AN ORGANISATION LIKE
ONEPERCENTFORTHEPLANET.ORG?
BRAND ARTILLERY

13. Best of luck with your new venture -
We hope this helps.
(If we can help you articulate your values,
or you need creative advertising, just ask.)
MEANWHILE, WHY NOT FOLLOW US ON TWITTER? @BRANDARTILLERY
BRANDARTILLERY.COM
EOGHAN@THEARTILLERIES.COM
PHONE +353 87 2655288
© Brand Artillery 2016
© Brand Artillery 2017