2. HOW
DO
WE...?
Get the most bang for our buck?
Budget accurately for our marketing?
Open a market that’s never existed?
“Growth hack” viral marketing and branding on a budget?
Identify new marketing platforms?
Get clients to come to us?
4. MINIMUM
VIABLE
BRAND
What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
What distinguishes us : Our key differentiators
What we offer: Our overarching experience
What we say and show: Our logo, look, and lines (messaging)
*Credit Denise Lee Yohn // Harvard Business Review, Entrepreneur Magazine
6. LISTEN What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
Get feedback from users. Get their permission.
7. BUILD A
TRIBE
What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
What distinguishes us: Our key differentiators
Let your users test things early and with each other.
8. NAIL THE
VOCABULARY
What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
What distinguishes us: Our key differentiators
What we offer: Our overarching experience
Empower your users to share with others.
Get others to get others’ permission.
9. ITERATE
& BUILD A
SYSTEM
What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
What distinguishes us: Our key differentiators
What we offer: Our overarching experience
What we say and show: Our logo, look, and lines (messaging)
10. TEAM Do your homework. Focus on the basics. Stay lean. Get some specialists.
Keep your tribe involved.
Keep your tribe happy.
15. READ THIS How To Win Friends & Influence People, Dale Carnegie
Tribes, Seth Godin
The Personal MBA, Josh Kaufman
The Power of Habit, Charles Duhigg
The Personal MBA Reading List
The Lean Startup, Eric Ries
