Ignite! 2011 - Philippe Herndon of Caroline Guitar Co.

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Ignite! 2011 - Philippe Herndon of Caroline Guitar Co.

  1. 1. PHILIPPE HERNDON FOUNDER, CAROLINE GUITAR CO.
  2. 2. ELEMENTAL
  3. 3. What does it take to succeed as a performer in the music business?
  4. 4. CHEMICAL COMPOSITION: MUSIC INDUSTRY SUCCESS T L LK Talent Looks Luck
  5. 5. En Entrepreneurship CdWhat will it take to create a successful environment for entrepreneurship? Gr Y
  6. 6. EnEntrepreneurship Cd CandorGrGreatness Y
  7. 7. OUR “DDC” LABEL
  8. 8. PRODUCT PLACE PERSONWHY IT MATTERS
  9. 9. UPSTAIRSDOWNSTAIRS
  10. 10. WE KNOW WHERE THIS FEELING COMES FROM: the great (and telling) historical “middle finger” of venture capital investment in the Carolinas. (PENTHOUSE) (DOGHOUSE) North Carolina South Carolina
  11. 11. THIS APPROACH DOES NOT HELP “HEY WORLD!WE’RE JUST LIKE Ch *NORTH* CheaperCAROLINA, BUT WE’RE:” F Faster Md More desperate Ea Easier
  12. 12. WE’RE GOING TO HAVE TO GET OVER IT G In $ B Golf Innovation Investment BeachesTO GET THE HOME WE WANT TO HAVE
  13. 13. GETTING BACK TO THE BUSINESS OF ACTUAL WORK “I would like to create one of the greatest distortion pedals in the world.”
  14. 14. AmAmplification Ft Filtering Cl Clipping
  15. 15. EXECUTION AND DEVELOPMENT: WAVE CANNONTEST BUILDSplayers, beer, pizza, questions
  16. 16. “We are committed toAmerican manufacturing and rock and roll fun. We would like to create one of thegreatest pedal companies in the world.”
  17. 17. EXECUTION AND DEVELOPMENT: ICARUS & OLYMPIAWE WORKED REALLY LONG HOURS ON THESE FOR YOU
  18. 18. EnEntrepreneurship Cd CandorGr Y
  19. 19. CAN’T SOMEBODY JUST DO THIS ON THEIR OWN?Didn’t you just learn how to Could the internet do this on the web? democratize information?
  20. 20. THE HAZARDS OF USING THE INTERNET FOR INSPIRATION Who ALL has Leonardo DiCaprio dated?
  21. 21. IN A MOMENT YOU’LL REALIZE HE HAS A TYPE BLAKE BAR ANNE GISELE CLAIRE KATE
  22. 22. EnEntrepreneurship Cd CandorGrGreatness Y You
  23. 23. MAKE IT REAL. MAKE IT BETTER. TELL THE WORLD.HELP US KEEP ON GOING.WE’RE COUNTING ON YOU.
  24. 24. EnEntrepreneurship Cd CandorELEMENTALGrGreatness Y You
  25. 25. Thank you then findfor coming Feel free to and follow to Ignite friend/like/ @Caroline this year! share us on GCo

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