Energize Shanghai agency presentation. Making brands meaningful. We help brands grow with creative digital campaigns that make brands meaningful

1. Energize Shanghai
Agency Presentation

2. About
Who we are

3. Team of 30 Energizers
About | People 3

4. Founded in 2005 in Since 2009 office
Utrecht, the Netherlands in Shanghai, China
About | International 4

5. We work for top brands
And rank 4th best digital agency
in The Netherlands
About | Brands 5

6. Energize is a creative agency for
interactive brand communication
We create creative digital campaigns
that help ambitious brands grow
About | Who we are 6

7. Strategy Concept
Digital strategy Workshops
Social media strategy Brainstorms
Creative concepts
Evaluation Creation
Web analytics Digital campaigns
ROI scenario’s Social media campaigns
Campaign management Cross-media campaigns
About | How can we help you? 7

8. Nice to know

9. We often speak at marketing events
and we are co-founder of Online
Tuesday: a monthly online marketing
event in Amsterdam
Nice to know! 9

10. We are creative sponsor of
TEDxAmsterdam
Nice to know! 10

11. Tim O’Reilly
Joseph Jaffe
Susan Bratton
Andrew Grill
Sam Flemming
Every month we interview
marketing thought leaders in our David Meerman Scott
own podcast: the Sparkcast! Tim Leberecht
and many more..
Nice to know! 11

12. Cases

13. Awareness campaign CRM campaign for
for cartoon brand miffy Disneyland Paris
in China
Selection of our work
Awareness campaign for B2B campaign for global
Disney movie Bolt investment firm
Blackrock
Cases | Pick a case! 13

14. Awareness campaign CRM campaign for
for cartoon brand miffy Disneyland Paris
in China
Selection of our work
Awareness campaign for B2B campaign for global
Disney movie Bolt investment firm
Blackrock
Cases | Pick a case! 14

15. “How can we increase 11-19 year old girls in China
the low brand
awareness of miffy in
China using social Increase brand awareness
media?”
One year: 2010
Cases | Miffy 15

16. Let’s bring miffy to life and let her
travel around China, meeting new
friends online and offline!
Cases | Miffy 16

17. A social media representative plays
miffy online on China’s biggest social
networks
Cases | Miffy 17

18. On a QQ campaign site anyone could
invite miffy to travel to their
hometown by sending her a postcard
Cases | Miffy 18

19. After receiving postcards from all
over China, the users decided to
which 3 cities miffy would travel!
Cases | Miffy 19

20. In the 3 cities miffy surprised the
winners by showing up on their door
step: a hug to never forget!
Chengdu
Guangzhou
Dalian
Cases | Miffy 20

21. While travelling, miffy shared photos,
videos and updates with her friends
on social networks in real time!
Cases | Miffy 21

22. The winners showed miffy the most
remarkable places in their city,
resulting in great photos and videos
Cases | Miffy 22

23. Miffy drawing events where
organized in each city to extend the
reach of miffy’s visit
Cases | Miffy 23

24. Friends are turned into fans on the
official miffy fan community:
52miffy.com!
Cases | Miffy 24

25. Fans are shown on the fan wall and
receive a real miffy badge send to
them by post for free!
Cases | Miffy 25

26. Grassroot bloggers, a fun casual
game and display advertising where
used to drive traffic.
Cases | Miffy 26

27. Awareness campaign CRM campaign for
for cartoon brand miffy Disneyland Paris
in China
Selection of our work
Awareness campaign for B2B campaign for global
Disney movie Bolt investment firm
Blackrock
Cases | Pick a case! 27

28. “How do we generate Families with children from 0 to 15 years old
subscribers to the CRM
database of Disneyland
Paris during Mickey’s Generate qualitative CRM database subscribers
Magical Year?”
1 month
Cases | Mickey’s Magical Year 28

29. Visitors fill in their zipcode to join
the virtual balloon race from their
house to Disneyland Paris!
Cases | Mickey’s Magical Year 29

30. Using Google Maps satellite view you
can see your balloon go in the air
right above your own house!
Cases | Mickey’s Magical Year 30

31. It takes about 1 week to get to
Disneyland, but you can just close
the site: your balloon keeps going!
Cases | Mickey’s Magical Year 31

32. During your journey you will be
asked questions that make the CRM
database more valuable!
Cases | Mickey’s Magical Year 32

33. Awareness campaign CRM campaign for
for cartoon brand miffy Disneyland Paris
in China
Selection of our work
Awareness campaign for B2B campaign for global
Disney movie Bolt investment firm
Blackrock
Cases | Pick a case! 33

34. “How can we create Families with children
maximum awareness
around animation
movie Bolt with a Increase awareness for Bolt
limited budget?”
2 weeks
Cases | Bolt Bowling 34

35. Cases | Bolt Bowling 35

36. Play bowling with Rhino the hamster
in his hamster ball: simple and
addictive by only using the spacebar!
Cases | Bolt Bowling 36

37. Throw Rhino on your friends
attached to the pins, automatically
loaded from social network Hyves!
Cases | Bolt Bowling 37

38. Awareness campaign CRM campaign for
for cartoon brand miffy Disneyland Paris
in China
Selection of our work
Awareness campaign for B2B campaign for global
Disney movie Bolt investment firm
Blackrock
Cases | Pick a case! 38

39. “How can we create Investment bankers
awareness about a
name change for
investment advisors of Make the new brand name the talk of town
major banks?”
1 week
Cases | Blackrock 39

40. ‘Making your sandwich’ equals
‘investing’ in Dutch language: make
your own Blackrock sandwich!
We invited investment bankers to
make their own Blackrock sandwich
online..
Cases | Blackrock 40

41. On the day of the name change we
delivered all the sandwiches to the
offices of the investment bankers!
The Blackrock sandwich was
luxurious: much better than the
lunch of all the colleagues!
Cases | Blackrock 41

42. Thank you

43. making brands meaningful
Rogier Bikker
Operations Manager
+86 1860 167 2657
rogier@energize.nl
www.energize.cn