Energize Shanghai agency presentation

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Energize Shanghai agency presentation. Making brands meaningful. We help brands grow with creative digital campaigns that make brands meaningful

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Energize Shanghai agency presentation

  1. 1. Energize Shanghai Agency Presentation
  2. 2. AboutWho we are
  3. 3. Team of 30 EnergizersAbout | People 3
  4. 4. Founded in 2005 in
 Since 2009 office Utrecht, the Netherlands in Shanghai, ChinaAbout | International 4
  5. 5. We work for top brands And rank 4th best digital agency in The NetherlandsAbout | Brands 5
  6. 6. Energize is a creative agency forinteractive brand communication We create creative digital campaigns that help ambitious brands grow About | Who we are 6
  7. 7. Strategy Concept Digital strategy Workshops Social media strategy Brainstorms Creative concepts Evaluation Creation Web analytics Digital campaigns ROI scenario’s Social media campaigns Campaign management Cross-media campaignsAbout | How can we help you? 7
  8. 8. Nice to know
  9. 9. We often speak at marketing eventsand we are co-founder of OnlineTuesday: a monthly online marketingevent in Amsterdam Nice to know! 9
  10. 10. We are creative sponsor of TEDxAmsterdamNice to know! 10
  11. 11. Tim O’Reilly Joseph Jaffe Susan Bratton Andrew Grill Sam FlemmingEvery month we interviewmarketing thought leaders in our David Meerman Scottown podcast: the Sparkcast! Tim Leberecht and many more.. Nice to know! 11
  12. 12. Cases
  13. 13. Awareness campaign CRM campaign for for cartoon brand miffy Disneyland Paris in ChinaSelection of our work Awareness campaign for B2B campaign for global Disney movie Bolt investment firm Blackrock Cases | Pick a case! 13
  14. 14. Awareness campaign CRM campaign for for cartoon brand miffy Disneyland Paris in ChinaSelection of our work Awareness campaign for B2B campaign for global Disney movie Bolt investment firm Blackrock Cases | Pick a case! 14
  15. 15. “How can we increase 11-19 year old girls in Chinathe low brandawareness of miffy inChina using social Increase brand awarenessmedia?” One year: 2010 Cases | Miffy 15
  16. 16. Let’s bring miffy to life and let her travel around China, meeting new friends online and offline!Cases | Miffy 16
  17. 17. A social media representative plays miffy online on China’s biggest social networksCases | Miffy 17
  18. 18. On a QQ campaign site anyone could invite miffy to travel to their hometown by sending her a postcardCases | Miffy 18
  19. 19. After receiving postcards from all over China, the users decided to which 3 cities miffy would travel!Cases | Miffy 19
  20. 20. In the 3 cities miffy surprised the winners by showing up on their door step: a hug to never forget! Chengdu Guangzhou DalianCases | Miffy 20
  21. 21. While travelling, miffy shared photos, videos and updates with her friends on social networks in real time!Cases | Miffy 21
  22. 22. The winners showed miffy the most remarkable places in their city, resulting in great photos and videosCases | Miffy 22
  23. 23. Miffy drawing events where organized in each city to extend the reach of miffy’s visitCases | Miffy 23
  24. 24. Friends are turned into fans on the official miffy fan community: 52miffy.com!Cases | Miffy 24
  25. 25. Fans are shown on the fan wall and receive a real miffy badge send to them by post for free!Cases | Miffy 25
  26. 26. Grassroot bloggers, a fun casual game and display advertising where used to drive traffic.Cases | Miffy 26
  27. 27. Awareness campaign CRM campaign for for cartoon brand miffy Disneyland Paris in ChinaSelection of our work Awareness campaign for B2B campaign for global Disney movie Bolt investment firm Blackrock Cases | Pick a case! 27
  28. 28. “How do we generate Families with children from 0 to 15 years oldsubscribers to the CRMdatabase of DisneylandParis during Mickey’s Generate qualitative CRM database subscribersMagical Year?” 1 month Cases | Mickey’s Magical Year 28
  29. 29. Visitors fill in their zipcode to join the virtual balloon race from their house to Disneyland Paris!Cases | Mickey’s Magical Year 29
  30. 30. Using Google Maps satellite view you can see your balloon go in the air right above your own house!Cases | Mickey’s Magical Year 30
  31. 31. It takes about 1 week to get to Disneyland, but you can just close the site: your balloon keeps going!Cases | Mickey’s Magical Year 31
  32. 32. During your journey you will be asked questions that make the CRM database more valuable!Cases | Mickey’s Magical Year 32
  33. 33. Awareness campaign CRM campaign for for cartoon brand miffy Disneyland Paris in ChinaSelection of our work Awareness campaign for B2B campaign for global Disney movie Bolt investment firm Blackrock Cases | Pick a case! 33
  34. 34. “How can we create Families with childrenmaximum awarenessaround animationmovie Bolt with a Increase awareness for Boltlimited budget?” 2 weeks Cases | Bolt Bowling 34
  35. 35. Cases | Bolt Bowling 35
  36. 36. Play bowling with Rhino the hamster in his hamster ball: simple and addictive by only using the spacebar!Cases | Bolt Bowling 36
  37. 37. Throw Rhino on your friends attached to the pins, automatically loaded from social network Hyves!Cases | Bolt Bowling 37
  38. 38. Awareness campaign CRM campaign for for cartoon brand miffy Disneyland Paris in ChinaSelection of our work Awareness campaign for B2B campaign for global Disney movie Bolt investment firm Blackrock Cases | Pick a case! 38
  39. 39. “How can we create Investment bankersawareness about aname change forinvestment advisors of Make the new brand name the talk of townmajor banks?” 1 week Cases | Blackrock 39
  40. 40. ‘Making your sandwich’ equals ‘investing’ in Dutch language: make your own Blackrock sandwich! We invited investment bankers to make their own Blackrock sandwich online..Cases | Blackrock 40
  41. 41. On the day of the name change we delivered all the sandwiches to the offices of the investment bankers! The Blackrock sandwich was luxurious: much better than the lunch of all the colleagues!Cases | Blackrock 41
  42. 42. Thank you
  43. 43. making brands meaningful Rogier Bikker Operations Manager +86 1860 167 2657 rogier@energize.nl www.energize.cn

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