2. The masthead uses bold capitals to
capture people’s attention . The title
The masthead is
suggests that they are superior to all other
red which again
magazines especially other film ones
highlights their
superiority as it
symbolises
power and
strength. It
could also be a
warning to the
other magazines
not to mess
with them.
The colour also symbolizes
passion reflecting their passion This magazine must have a big
and dedication to delivering readership as they feel comfortable
their services to film industry. to place the main image of their
They are a magazine that is masthead. This shows that even
serious about providing without being properly
information on the latest film seen, readers will still be able to
etc. identify it.
3. In the background there is
the Batman symbol that is lit The use of a long shot allows
with a spotlight – there is the audience to see every
still hope even though we aspect of ‘The Joker’; he
are faced with evil. seems normal but is not.
‘The Joker’ sits with his legs
The use of profile lighting apart, hands resting on
creates subtle shadows that thighs (ready to pounce on
make him look very evil and us perhaps) and his head
sinister – you can immediately slightly tilted downwards. His
tell he is the villain. hair is scruffy , untidy and is
quite an unusual colour
Compared to the official suggesting his lack of
poster, he looks more stability. His face is directly
psychotic but slightly less looks at the reader and
dangerous as on that poster scares us with his creepiness
he is holding a weapon. – eyes are screwed,
eyebrows lowered and
mouth is a small smirk.
Although he looks as if he is
The clothing is made up of dark
about to laugh, there is
blue and green which are both
something more sinister
supposed to be calming,
about him.
peaceful colours which is ironic.
He wears trousers, a shirt and
waistcoat and is quite smart but
not particularly trendy and This seems as if the film is from the
makes him look uncool; he fits horror genre due to its dark lighting
the description of a clown. and creepy image.
4. The layout is very simple and The masthead is placed across
there are a few sell-lines to
Date and price
the top third which is its usual
ensure that the page isn’t place in any magazine.
cramped. The main image
has a lot going on and you
don’t need things that will
detract its attention. The main image features in
top middle.
The main sell-line is in the
middle third as it wants
the audiences attention to
be directed at it. People The puff in placed in the
usually read from left to middle third and the colour
right so its positioning is in of it matches the sell-line
a perfect place. The font is font and frames image. An
very irregular and ‘mis- alliteration makes it sound
match’ which reflects his fun to read.
persona – unstable and
playful. The mode of The sell-lines are placed
address is inviting and on the bottom right
challenges its reader “one- third which is slightly
on-one”. unusual for them. I
don’t think it is that
Although the bottom effective as I am not
left is empty which particularly draw there
isn’t the ideal thing immediately; the main
for a magazine to do, sell-line takes my
it works because attention.
Barcode at the
there is so much on
bottom.
the page.
5. A sell-line in the puff
makes it more exciting
The main sell-line is to view. “The Complete
larger as it is the most Coens” – an alliteration
important article and that is playful but still
the one that will get quite informative. The
people reading. name is made bigger as
The tone is very they are famous
playful and inviting brothers, the
and directly addresses readership will easily be
the reader. This front able to identify with it.
cover seems to be
heavily targeted at
males as they and This is the sell-line that
they are the ones who features at the bottom to
like to play games and include everything else
would be up for the that can be found in the
challenge to “meet magazine. There is a list
the Joker”. It also an of familiar films and even
anticipation tactic as exclusives. The word
you would want to “PLUS!” and “world first
buy the magazine and looks” makes the reader
read it. feel special as if getting
information that others
don’t get.
6. Red The colours surrounding him are bright and
playful and suggest a childish manner.
This is a usual colour for this
magazine’s masthead. It is a strong,
vibrant colour that denotes power
and prosperity.
Fluorescent green
Green often denotes healing which is
ironic as ‘The Joker’ has come to
cause destruction which is possibly
shown in the fluorescent. This type of
green is bright, silly and outrageous
and reflects the character of ‘The
Joker’ – there is something not quite
right about him. Also green is the
colour of jealousy which is a feeling
he shows towards ‘Batman’. White
Bright colour
Purple – grape to stand out
This colour is also bright and against the
symbolizes magic and mystery. Perhaps background
he is like a con man and will be
deceitful.
