I am a physician, clinical researcher, and educator. I am also on Twitter and tweet under the handle @EMARIANOMD. Naturally you may ask: “How does Twitter fit into a physician’s academic career?” These slides were part of an interactive workshop presented at the 2016 American Society of Anesthesiologists Annual Meeting "Social Media Bootcamp." Please see my blog http://www.edmariano.com/archives/926 for additional information.
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Twitter for Busy Doctors
1. @@EMARIANOMD@@EMARIANOMD
Social Media Bootcamp:Social Media Bootcamp:
Twitter for Busy DoctorsTwitter for Busy Doctors
Edward R. Mariano, M.D., M.A.S.Edward R. Mariano, M.D., M.A.S.
Professor of Anesthesiology, Perioperative and Pain MedicineProfessor of Anesthesiology, Perioperative and Pain Medicine
Stanford University School of MedicineStanford University School of Medicine
Chief, Anesthesiology and Perioperative CareChief, Anesthesiology and Perioperative Care
Veterans Affairs Palo Alto Health Care SystemVeterans Affairs Palo Alto Health Care System
2. @EMARIANOMD
Financial Disclosures
• Halyard Health, B Braun – Unrestricted
educational program funding paid to my
institution
The contents of the following presentation are
solely the responsibility of the speaker without
input from any of the above companies.
7. @EMARIANOMD
Why Doctors Should Be on Twitter
http://www.edmariano.com/archives/926
http://bankershealthcaregroup.com/blog/2015/09/reasons-why-docs-on-twitter/
13. @EMARIANOMD
Social Media Dissemination
• 170 Cochrane schizophrenia reviews were
randomly assigned to dissemination via
Twitter or control
• Primary outcome (# of page visits 7 days after
intervention: 1162 (Twitter) vs. 449 (control)
• Users stayed on the page twice as long in the
Twitter group vs. control
Adams CE, et al. BMJ Open 2016;6:e010509
14. @EMARIANOMD
The “Twimpact Factor”
• “Tweetations” (cumulative Tweets within 7
days of publication) and citations show
moderate correlation (Pearson r=0.57-0.89)
• Highly Tweeted articles are 11 times more
likely to be cited
Eysenbach G. J Med Internet Res 2011;13(4);e123
16. @EMARIANOMD
Remember the “Rules”
• Never post when angry
• Strive for accuracy
• When in doubt, pause
• Don’t post anything that can identify a patient
• Ask for permission
• Assume beneficence
• Beware of “friending” patients
• Educate yourself
@DrJohnM (John Mandrola, MD)
http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html
27. @EMARIANOMD
To Do List
• Start your Twitter account (“handle”)
• Write a brief profile
• Replace your “egg” with a photo
• Search a conference hashtag (like #ANES16) to
see the conversation
• Send a Tweet or retweet (if you want—many
Twitter users don’t Tweet)
• Try out a free tool