I am a physician, clinical researcher, and educator. I am also on Twitter and tweet under the handle @EMARIANOMD. Naturally you may ask: “How does Twitter fit into a physician’s academic career?” These slides were part of an interactive workshop presented at the 2016 American Society of Anesthesiologists Annual Meeting "Social Media Bootcamp." Please see my blog http://www.edmariano.com/archives/926 for additional information.

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Social Media Bootcamp:Social Media Bootcamp:
Twitter for Busy DoctorsTwitter for Busy Doctors
Edward R. Mariano, M.D., M.A.S.Edward R. Mariano, M.D., M.A.S.
Professor of Anesthesiology, Perioperative and Pain MedicineProfessor of Anesthesiology, Perioperative and Pain Medicine
Stanford University School of MedicineStanford University School of Medicine
Chief, Anesthesiology and Perioperative CareChief, Anesthesiology and Perioperative Care
Veterans Affairs Palo Alto Health Care SystemVeterans Affairs Palo Alto Health Care System

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Financial Disclosures
• Halyard Health, B Braun – Unrestricted
educational program funding paid to my
institution
The contents of the following presentation are
solely the responsibility of the speaker without
input from any of the above companies.

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Overview
• Reasons to use Twitter
• Practical Twitter tools

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Overview
• Reasons to use Twitter
• Practical Twitter tools

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https://www.flickr.com/photos/sylviaduckworth/

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I Joined Twitter in 2013

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Why Doctors Should Be on Twitter
http://www.edmariano.com/archives/926
http://bankershealthcaregroup.com/blog/2015/09/reasons-why-docs-on-twitter/

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Global Conversations
Hashtag Map via
TweepsMap

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Enhanced Meeting Experience
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789

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ASRA 2016 Meeting: #ASRA_RA16

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ASRA 2016 Meeting: #ASRA_RA16
Conference FOMO =
Fear of Missing Out on what
everyone else is learning

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ASRA 2016 Meeting: #ASRA_RA16
Example of “live-Tweeting” The “reach” of 999 attendees

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Social Media Dissemination
• 170 Cochrane schizophrenia reviews were
randomly assigned to dissemination via
Twitter or control
• Primary outcome (# of page visits 7 days after
intervention: 1162 (Twitter) vs. 449 (control)
• Users stayed on the page twice as long in the
Twitter group vs. control
Adams CE, et al. BMJ Open 2016;6:e010509

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The “Twimpact Factor”
• “Tweetations” (cumulative Tweets within 7
days of publication) and citations show
moderate correlation (Pearson r=0.57-0.89)
• Highly Tweeted articles are 11 times more
likely to be cited
Eysenbach G. J Med Internet Res 2011;13(4);e123

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The “Twimpact Factor”
Eysenbach G. J Med Internet Res 2011;13(4);e123

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Remember the “Rules”
• Never post when angry
• Strive for accuracy
• When in doubt, pause
• Don’t post anything that can identify a patient
• Ask for permission
• Assume beneficence
• Beware of “friending” patients
• Educate yourself
@DrJohnM (John Mandrola, MD)
http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html

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Overview
• Reasons to use Twitter
• Practical (AND FREE) Twitter tools

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The Twitter Profile

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Twitter Home

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Anatomy of a Tweet
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789

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Anatomy of a Tweet
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789

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Twitter Analytics
https://analytics.twitter.com/user/EMARIANOMD/home

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Hootsuite Dashboard
http://www.hootsuite.com

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Hootsuite Scheduling
http://www.hootsuite.com

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Commun.it Engagement
https://commun.it/quick_actions

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TweepsMap
http://tweepsmap.com/

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To Do List
• Start your Twitter account (“handle”)
• Write a brief profile
• Replace your “egg” with a photo
• Search a conference hashtag (like #ANES16) to
see the conversation
• Send a Tweet or retweet (if you want—many
Twitter users don’t Tweet)
• Try out a free tool

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Questions?