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TROG: Twitter Use in Research and Clinical Care

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TROG: Twitter Use in Research and Clinical Care

  1. 1. Corporate partner Twitter Use In Research and Clinical Care Matthew Katz, MD
  2. 2. Corporate partner Overview • Introduction • Potential Influence in Cancer Care • Who is Involved? • Examples in Radiation Oncology
  3. 3. Corporate partner Introduction to Twitter
  4. 4. Corporate partner How It Works • Short real-time messaging – Tune in to ‘hot topics’ related to research or clinic – Network with people interested in cancer care globally • Hyperlinks allow you connect it to richer content – Details of newly opened clinical trials – Share your research • Not private, but neither is your research!
  5. 5. Corporate partner Anatomy of a Tweet 140 characters
  6. 6. Corporate partner Anatomy of a Tweet Hashtags • Searchable metadata • Catalyst for • Viral content • Communities
  7. 7. • Data analytics firms track us, including NPI numbers Creation Pinpoint, http://bit.ly/1hU6Kqd
  8. 8. Corporate partner You are not Anonymous IP Address = Identity
  9. 9. Corporate partner Audience by communication method Bik HM, Goldstein MS. PLOS Biol 2013
  10. 10. Corporate partner Sharing Research with Social Media Allen et al, PLoS ONE, 2013
  11. 11. Corporate partner Social Media and Citations G Eysenbach, J Med Int Res 2011 • Correlation only? • One RCT: no increased citations* • Altmetrics used for Impact Factor *Fox CS et al, Circulation 2014
  12. 12. Corporate partner Relevance to Research • Only 0.04% of published medical research gets mainstream attention • Social media provides a way to share your research with patients, caregivers who may directly benefit
  13. 13. Corporate partner Practical • Cancer patients and caregivers are increasingly online, seeking help and support • If clinicians and researchers don’t engage, expect more influence on health decisions by – Peers and family – Fearmongerers, opportunists – Industry
  14. 14. Corporate partner Clinical Trials Groups on Twitter Group Twitter Handle Followers* Tweets* AllianceNCTN @Alliance_org 564 498 ECOG-ACRIN @EAOnc 365 569 EORTC @EORTC 1989 670 NRG [formerly RTOG] @NRGOnc 334 299 SWOG @SWOG 1342 886 TROG @TROGfightcancer 366 304 * As of 22 March 2015
  15. 15. Corporate partner Organizations and Journals Organization Twitter Handle Followers World Health Organization @WHO 2.2 M Mayo Clinic @MayoClinic 1.1 M Science Magazine @ScienceMagazine 249 K NEJM @NEJM 252 K Lancet @TheLancet 168 K National Cancer Institute @theNCI 79 K ASCO @ASCO 35 K Union for International Cancer Control @UICC 5.7 K Cancer Australia @CancerAustralia 1.5 K Twitter data, March 23, 2015
  16. 16. Corporate partner Medical Oncology Is Leading M Katz, Mayo SMHN, http://mayocl.in/1tqewx2
  17. 17. Corporate partner ASCO Annual Meeting
  18. 18. Create New Worlds
  19. 19. Corporate partner #radonc Journal Club
  20. 20. Corporate partner #radonc Journal Club Symplur.com
  21. 21. Symplur.com, http://bit.ly/1cAmuR7
  22. 22. Corporate partner Twitter Creates Research Opportunities
  23. 23. Corporate partner Conclusions • Twitter provides opportunity to share, learn • Simple to use, global reach • Currently best platform for cancer researchers to connect with each other and general public
  24. 24. Corporate partner Thank you! • David Ball • Dion Forstner • Jarad Martin • Puma Sundaresan • Sandra Turner

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