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@@EMARIANOMD
#NZASM19 #AQUA19
The Role of Social Media
in Modern Medicine
Edward R. Mariano, M.D., M.A.S.
Professor of Ane...
@EMARIANOMD
Financial Disclosures
• None.
@EMARIANOMD
• Social media is a tool.
• Please don’t judge a tool based on certain users
@EMARIANOMD
Social Media
@EMARIANOMD
Social Media
Unfortunately
Not Enough Time to Do
Justice to This Topic
@EMARIANOMD
Now Free Open Access!
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798897/
@EMARIANOMD
http://www.pewinternet.org/2018/0
3/01/social-media-use-in-2018/
@EMARIANOMD
Overview
• Social Media for Community Engagement
• Social Media for Public Awareness
@EMARIANOMD
Overview
• Social Media for Community Engagement
• Social Media for Public Awareness
How Do You Keep Up?
@EMARIANOMD
I Joined Twitter in 2013
@EMARIANOMD
http://www.edmariano.com/archives/926
Infographic by Dr. Kellie Jaremko
@Neuro_Kellie
Observe Interactions
Dis...
@EMARIANOMD
Twitter vs. Facebook
• Social media survey distributed at the ASRA 2017 spring annual
meeting
• 46 responded
–...
@EMARIANOMD
Virtual Collaboration Sample Publications (last 2 years)
@OReillyShah, @JWill_PediACCM Moving anesthesiology e...
@EMARIANOMD
@EMARIANOMD
#AnesJC
@ankeetudani
@EMARIANOMD
Live Tweeting
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
@EMARIANOMD
Schwenk & Mariano, et al. RAPM 2017;42:283
@EMARIANOMD
“Enhanced” Conference Experience
@EMARIANOMD
Remember the “Rules”
• Never post when angry
• Strive for accuracy
• When in doubt, pause
• Don’t post anythin...
@EMARIANOMD
Overview
• Social Media for Community Engagement
• Social Media for Public Awareness
@EMARIANOMD
https://www.weforum.org/agenda/2019/01/these-are-the-world-s-most-respected-professions/
@EMARIANOMD
https://www.nytimes.com/2017/10/20/health/social-media-fake-news.html
@EMARIANOMD
Del Vicario, et al. PNAS 2016;113:554
@EMARIANOMD
Del Vicario, et al. PNAS 2016;113:554
@EMARIANOMD
@EMARIANOMD
The Best Defense…
@EMARIANOMD
https://www.newyorker.com/culture/annals-of-inquiry/why-doctors-should-organize
@EMARIANOMD
@EMARIANOMD
@EMARIANOMD
@EMARIANOMD
@EMARIANOMD
@EMARIANOMD
Tips for Tweeting
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
Pro Tip:
Include a
Link
Pro ...
@EMARIANOMD
Summary
• We discussed:
–Social Media for Community Engagement
–Social Media for Public Awareness
@EMARIANOMD
Questions?
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The Role of Social Media in Modern Medicine

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Physicians need to be active on social media and other communication platforms to offset the noise of the anti-science movement. I am speaking at the New Zealand Anaesthesia Annual Scientific Meeting in Queenstown this week [August 21-24, 2019] on the role of social media and medicine. There has been a growing anti-science movement, and physicians have a moral imperative to stand up for science and evidence-based treatments.

“Surveys show that physicians are one of the most trusted professions in the eyes of the public. Yet most people in the world today get their information, including health information, from the internet. We have to be there to offset the noise. We can’t ignore where our patients get their information, and we can join the conversation.”

Social media also offers a way for doctors to keep up-to-date with the latest research and new treatments. One example is the exponential growth of regional anaesthesia. Regional anaesthesia allows procedures to be done without the patient being unconscious and can provide targeted pain relief.

“We have more tools at our disposal. New blocks are being performed and described every month and it’s hard to keep up with the literature. Social media allows you to be part of a learning community made up of people who have similar interests and it can curate information for you.”

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The Role of Social Media in Modern Medicine

  1. 1. @@EMARIANOMD #NZASM19 #AQUA19 The Role of Social Media in Modern Medicine Edward R. Mariano, M.D., M.A.S. Professor of Anesthesiology, Perioperative & Pain Medicine Stanford University School of Medicine Chief, Anesthesiology and Perioperative Care Veterans Affairs Palo Alto Health Care System
  2. 2. @EMARIANOMD Financial Disclosures • None.
  3. 3. @EMARIANOMD • Social media is a tool. • Please don’t judge a tool based on certain users
  4. 4. @EMARIANOMD Social Media
  5. 5. @EMARIANOMD Social Media Unfortunately Not Enough Time to Do Justice to This Topic
  6. 6. @EMARIANOMD Now Free Open Access! https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798897/
  7. 7. @EMARIANOMD http://www.pewinternet.org/2018/0 3/01/social-media-use-in-2018/
  8. 8. @EMARIANOMD Overview • Social Media for Community Engagement • Social Media for Public Awareness
  9. 9. @EMARIANOMD Overview • Social Media for Community Engagement • Social Media for Public Awareness
  10. 10. How Do You Keep Up?
  11. 11. @EMARIANOMD I Joined Twitter in 2013
  12. 12. @EMARIANOMD http://www.edmariano.com/archives/926 Infographic by Dr. Kellie Jaremko @Neuro_Kellie Observe Interactions Discover Interesting Questions
  13. 13. @EMARIANOMD Twitter vs. Facebook • Social media survey distributed at the ASRA 2017 spring annual meeting • 46 responded –For personal use: • Twitter (34%) vs. Facebook (72%) –For professional use: • Twitter (53%) vs. Facebook (17%) Schwenk & Mariano, et al. Rev Esp Anestesiol Reanim 2018 Feb;65(2):103
  14. 14. @EMARIANOMD Virtual Collaboration Sample Publications (last 2 years) @OReillyShah, @JWill_PediACCM Moving anesthesiology educational resources to the point of care @amit_pawa, @kaohesham Interfascial Plane Blocks: Back to Basics @sgmemtsoudis Association of Multimodal Pain Management Strategies with Perioperative Outcomes and Resource Utilization: A Population-based Study @ESchwenkMD, @larrychu, @dr_rajgupta How Social Media is Changing the Practice of Regional Anesthesiology @ChrisPrabhakar Pecto-intercostal Fascial Block for Acute Poststernotomy Pain: A Case Report @ThePeopleDr The Perioperative Surgical Home Is Not Just a Name @Bubu84csa Continuous regional anesthesia: a review of perioperative outcome benefits @ESchwenkMD, @Neuro_Kellie, @dr_rajgupta, @ankeetudani, @colinjmccartney, @AnneSnively Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine @LloydTurbitt, @elboghdadly Future directions in regional anaesthesia: not just for the cognoscenti @Neuro_Kellie, @ESchwenkMD, @AmyPearsonMD, @jonhagedornmd, @ankeetudani, @garyschwartzmd, @nelkassabany @AnneSnively Teaching an old pain medicine society new tweets: integrating social media into continuing medical education
  15. 15. @EMARIANOMD
  16. 16. @EMARIANOMD #AnesJC @ankeetudani
  17. 17. @EMARIANOMD Live Tweeting Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
  18. 18. @EMARIANOMD Schwenk & Mariano, et al. RAPM 2017;42:283
  19. 19. @EMARIANOMD “Enhanced” Conference Experience
  20. 20. @EMARIANOMD Remember the “Rules” • Never post when angry • Strive for accuracy • When in doubt, pause • Don’t post anything that can identify a patient • Ask for permission • Assume beneficence • Beware of “friending” patients • Educate yourself @DrJohnM (John Mandrola, MD) http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html
  21. 21. @EMARIANOMD Overview • Social Media for Community Engagement • Social Media for Public Awareness
  22. 22. @EMARIANOMD https://www.weforum.org/agenda/2019/01/these-are-the-world-s-most-respected-professions/
  23. 23. @EMARIANOMD https://www.nytimes.com/2017/10/20/health/social-media-fake-news.html
  24. 24. @EMARIANOMD Del Vicario, et al. PNAS 2016;113:554
  25. 25. @EMARIANOMD Del Vicario, et al. PNAS 2016;113:554
  26. 26. @EMARIANOMD
  27. 27. @EMARIANOMD The Best Defense…
  28. 28. @EMARIANOMD https://www.newyorker.com/culture/annals-of-inquiry/why-doctors-should-organize
  29. 29. @EMARIANOMD
  30. 30. @EMARIANOMD
  31. 31. @EMARIANOMD
  32. 32. @EMARIANOMD
  33. 33. @EMARIANOMD
  34. 34. @EMARIANOMD Tips for Tweeting Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789 Pro Tip: Include a Link Pro Tip: Add a Figure Pro Tip: Tag People Who May Be Interested
  35. 35. @EMARIANOMD Summary • We discussed: –Social Media for Community Engagement –Social Media for Public Awareness
  36. 36. @EMARIANOMD Questions?

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