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Health education and social media part 2

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Part 2 of presentation on family Medicine granrounds. Special thanks to christian sinclair for sharing several of the slides.

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Health education and social media part 2

  1. 1. • Video sharing website• Activated February 2005• Official launch November 2005• Videos <15 minutes long• Most content is user uploaded Users by age http://talance.com/blog/2009/05/14/who-uses-youtube/
  2. 2. Viral videos of:Babies dancingTeenagers lip singingCute videos of childrenPeople hurting themselvesOld commercialsYes…but there’s also other stuff
  3. 3. You Tube in the Medical Literature Study of personal narratives in cancer Analysis of quality as a sources for information for videos for  Melanoma  Kidney stones  Smoking Cessation  Human papilloma virus vaccination As a way to enhance teaching
  4. 4. Blogs A journal that is frequently updated and is intended for general public consumption Generally represents the personality of the author(s) of the site
  5. 5. http://prismsa.wordpress.com
  6. 6. Blogs of Patients Sharing Their Illnesshttp://sarahchidgey.blogspot.com http://living-with-alzhiemers.blogspot.com/
  7. 7. The Power of Social Media inAction:The Morphine CaseApril 2009
  8. 8. Slide modified
  9. 9. Re-tweeted againin few minutesand in a fewhours
  10. 10. Blog12 hrs
  11. 11. March 31 April 1-5 April 6 April 9 Congress GroupFor more details on how social media/networking reversed the FDA in 9 days see Slideshare Slide from C. Sinclair
  12. 12. Social Media Usage Potential Pitfalls Liability Risks Privacy concerns (HIPAA)
  13. 13. Physicians on Twitter 260 physicians with ≥500 followers ≥20 tweets Followers range: 500-1,910,700 (average, 17 217; median, 1426). 5156 tweets analyzed:  49% (2543) health or medical related  21% (1082) personal communications  14% (703) retweets  58% (2965) contained links  3% (144) Unprofessional JAMA. 2011;305(6):566-568. doi: 10.1001/jama.2011.68
  14. 14. Social Networking and PhysiciansIn a survey of medical students, residents, and practicing physicians: Among the practicing physicians  15% had visited the online profile of a patient or family member  28% were aware of a patient or family member visiting their personal site  35% received a "friend" request from a patient or family member  5% of had requested to be a "friend" with a patient or family member 22% of all respondents felt it was ethically acceptable for physicians to visit the online profiles of patients within personal online social networking sites J Gen Intern Med 2011 26(10):1168–74(doi:10.1007/s11606-011-1761-2)
  15. 15. Social Media Policies Veterans Affairs:  Use Of Web-based Collaboration Technologies June 2011 AMA Policy: Professionalism in the Use of Social Media Healthcare blogger code of ethics UTHSCSA Graduate Medical Education  Policy of use of internet and social networking sites May 2010
  16. 16. Avoid HIPAA Violations In Social Media  Don’t talk about patients  Don’t give specific medical advice  Don’t be anonymous  If you wouldn’t say it in the cafeteria near a big table with patients and their families don’t put it on line  Use an appropriate tone  Remember that if you post it on line someone will find it!
  17. 17. Summary Social media and networking is all around Providers and patients are increasing the use of social media Conversations are happening  How are you involved? This is just the beginning
  18. 18. Questions?Jeanette Ross, MD, AGSF  Email  rossj@uthscsa.edu  Twitter Skype: Jeanette.s.ross  @rossjeanette  Facebook Slideshare:  Personal Jeanettesross  LinkedIn:  http://www.linkedin.com/pub/jeanette-silva-ross/11/970/663Let’s Get Connected

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