Edo's event 'Start-ups, the user-centred way' in collaboration with Google Developers Launchpad. Alex Barker, Head of UX at Edo covers; what is UX, and how embedding a culture of user-centred thinking will help your start-up.

2. Image goes here
Alex Barker
@alexjbarker
–
UX and your start-up

3. What is UX?

4. It’s not about just making a
beautiful, intuitive product

5. It’s about empathy

6. It’s about wanting to
understand your customers

7. It’s about being user-centred
in everything you do

8. It’s about having a curious,
enquiring mind

9. It’s about making all
decisions based on evidence

10. It’s about assumption being
the mother of all f@*kups!

11. It’s about being good at
listening

12. It’s about not being scared
to fail

13. It’s about iteration

14. It’s about measuring things

15. It’s about getting good data

16. It’s about having the right
work ethic

17. It’s a MINDSET

18. Why have a culture
that’s user-centred?

19. The Featuritis plague

20. Number of features
Userhappiness
“Nice, but I wish it did more”
“So glad you added this”
“This just gets better!”
© Kathy Sierra
The Featuritis curve

21. PEAK USER EXPERIENCE
Number of features
Userhappiness
“Nice, but I wish it did more”
“So glad you added this”
“This just gets better!”
© Kathy Sierra
The Featuritis curve

23. Google News!
Google Primes for Mobile Search Surge
Google launches iGoogle Artist Themes
Google Lets AdWords Users Buy TV Ads
Google looking to map the abyss
Meet the Google guys!New Improved Search
Google is delighted to
announce the launch of our
new improved search. It’s now
even easier to search on our
website. Read More

25. © BuzzFeed

27. © BuzzFeed
Empathy
Relationship
Familiarity
Loyalty
Attitude
Perception
Motivation
Assume nothing!

29. Behaviour
Task
Interaction
Influence
Ability
Environment
Device
Natural, easy & accessible

30. It’s less about building
the thing right, more
building the right thing

31. Are you future-fit?

32. “Digital technology has fundamentally
changed the speed needed to remain
competitive and relevant.”
Forrester Research, December 2015

33. “I’ve been frankly confused by this fascination
that everybody has with Netflix … Netflix
doesn’t really have or do anything that we can’t
or don’t already do ourselves.”
Blockbuster CEO

34. “That’s cute, but don’t tell
anyone about it.”
Kodak board response to Steve Sasson’s invention of the digital camera, 1975

35. Insight
Creativity
Technology
Brand
Content
Experience

36. Insight
Creativity
Technology
Brand
Content
Literacy
Ability
Performance
Resources
Experience
Capabilities

37. Insight
Creativity
Technology
Brand
Content
Leadership
Strategy
Innovation
Agility
Autonomy
Literacy
Ability
Performance
Resources
Experience
CapabilitiesCulture

38. Experience
CapabilitiesCulture
User-centred
Design

39. Experience
CapabilitiesCulture
Digital
Transformation

40. Experience
CapabilitiesCulture
User-centred
Transformation

41. Change isn’t mandatory,
but neither is survival

42. Image goes here
Alex Barker
@alexjbarker
–
Thank you