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GLOBAL MATTERS ’10 September 2010
The User’s Experience
“ the experience  is  the product”
Tangible <ul><li>ababababababababababa </li></ul><ul><li>ababababababababababb </li></ul><ul><li>abababababababababbaa </l...
10 Principles of the User’s Experience <ul><li>The Experience Belongs to the User </li></ul><ul><li>UX is Holistic </li></...
User Experience Design <ul><li>ababababababababababa </li></ul><ul><li>ababababababababababb </li></ul><ul><li>abababababa...
product relationship process
relationship process <ul><li>product </li></ul><ul><ul><ul><ul><ul><li>useful </li></ul></ul></ul></ul></ul><ul><ul><ul><u...
relationship <ul><li>product </li></ul><ul><ul><ul><ul><ul><li>faster </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><l...
product relationship process <ul><ul><ul><ul><ul><li>meaningful </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>prod...
“ it’s about user behavior”
“ the behavior you get is the behavior you designed for”
“ it’s not about the user”
 
Abababababababa Ababababababa   <ul><li>ababababababababababa </li></ul><ul><li>ababababababababababb </li></ul><ul><li>ab...
 
 
 
 
 
 
 
 
 
 
 
 
UX Design <ul><li>Understanding the User </li></ul><ul><li>Setting a Strategy </li></ul><ul><li>Articulating a Vision </li...
Thanks! Ryan Nance @rtsnance
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User Experience Design at Bernard Hodes Group

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User Experience Design at Bernard Hodes Group

  1. 1. GLOBAL MATTERS ’10 September 2010
  2. 2. The User’s Experience
  3. 3. “ the experience is the product”
  4. 4. Tangible <ul><li>ababababababababababa </li></ul><ul><li>ababababababababababb </li></ul><ul><li>abababababababababbaa </li></ul><ul><li>ababababababababababa </li></ul><ul><li>ababababababababababa </li></ul>Ease of Use Meaning Performance Emotion Function Beauty Intangible +
  5. 5. 10 Principles of the User’s Experience <ul><li>The Experience Belongs to the User </li></ul><ul><li>UX is Holistic </li></ul><ul><li>Great User Experiences are Invisible </li></ul><ul><li>UX is a Lifecycle </li></ul><ul><li>Context is King </li></ul><ul><li>Great Experience is about Control </li></ul><ul><li>UX is Social </li></ul><ul><li>Psychology is Primary </li></ul><ul><li>UX is a Conversation </li></ul><ul><li>Great Experiences are Simple </li></ul>
  6. 6. User Experience Design <ul><li>ababababababababababa </li></ul><ul><li>ababababababababababb </li></ul><ul><li>abababababababababbaa </li></ul><ul><li>ababababababababababa </li></ul><ul><li>ababababababababababa </li></ul>Choreographing the User ’ s Experience
  7. 7. product relationship process
  8. 8. relationship process <ul><li>product </li></ul><ul><ul><ul><ul><ul><li>useful </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>usable </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>delightful </li></ul></ul></ul></ul></ul>
  9. 9. relationship <ul><li>product </li></ul><ul><ul><ul><ul><ul><li>faster </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>better </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>cheaper </li></ul></ul></ul></ul></ul>process
  10. 10. product relationship process <ul><ul><ul><ul><ul><li>meaningful </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>productive </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>sustainable </li></ul></ul></ul></ul></ul>
  11. 11. “ it’s about user behavior”
  12. 12. “ the behavior you get is the behavior you designed for”
  13. 13. “ it’s not about the user”
  14. 15. Abababababababa Ababababababa <ul><li>ababababababababababa </li></ul><ul><li>ababababababababababb </li></ul><ul><li>abababababababababbaa </li></ul><ul><li>ababababababababababa </li></ul><ul><li>ababababababababababa </li></ul>
  15. 28. UX Design <ul><li>Understanding the User </li></ul><ul><li>Setting a Strategy </li></ul><ul><li>Articulating a Vision </li></ul><ul><li>Finding Systematic Solutions </li></ul><ul><li>Defining a Framework </li></ul><ul><li>Coordinating multiple disciplines into a coherent experience </li></ul><ul><li>Designing System Behavior </li></ul><ul><li>Ensuring Usefulness & Usability </li></ul><ul><li>Delighting the User </li></ul>
  16. 29. Thanks! Ryan Nance @rtsnance

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