SlideShare a Scribd company logo

Lean Startup Helsinki, Finland, Customer Discovery Workshop 2012-10-08

My presentation on Customer Discovery and Lean Startup basics for Lean Startup Helsiniki meetup.

1 of 76
Download to read offline
Talk to the Humans!
Customer Discovery Workshop

          @leancircle
         #leanstartup
Tristan Kromer
    LUXr.co


   @TriKro
About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.




Residency                    Core                     Workshops               Advising
                          Curriculum
8 weeks to                  Learning products          Core concepts and     Coaching &
awesome for                 for accelerators &         hands-on activities   guidance for teams
early-stage teams.          startup teams.             for everyone.         going at lightspeed.




LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco

Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]


LUXR.CO   AUGUST 2012
Disclaimer

I am not an expert in your business.

Only you can be the expert
  in your business.

My job is:
 • to ask the unasked questions;
 • to challenge assumptions;
 • and give you tools to succeed.
Don’t go to market,!
           maximize learning"




       Learn"              Execute"
                 P/MF"




Steve Blank                           Eric Ries
Don’t go to market,!
           maximize learning"




       Learn"              Execute"
                 P/MF"




Steve Blank                           Eric Ries

Recommended

Agile UX, London, England, Hacking the Business Model Canvas 2012-09-24
Agile UX, London, England, Hacking the Business Model Canvas 2012-09-24Agile UX, London, England, Hacking the Business Model Canvas 2012-09-24
Agile UX, London, England, Hacking the Business Model Canvas 2012-09-24Tristan Kromer
 
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25Tristan Kromer
 
NestUp, Brussels, Belgium 2012-09-027
NestUp, Brussels, Belgium 2012-09-027NestUp, Brussels, Belgium 2012-09-027
NestUp, Brussels, Belgium 2012-09-027Tristan Kromer
 
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04Tristan Kromer
 
Startup Leadership Program Bangalore, India 2012-09-29
Startup Leadership Program Bangalore, India 2012-09-29Startup Leadership Program Bangalore, India 2012-09-29
Startup Leadership Program Bangalore, India 2012-09-29Tristan Kromer
 
Business Model Innovation Workshop
Business Model Innovation WorkshopBusiness Model Innovation Workshop
Business Model Innovation WorkshopMichael S. Jordan
 
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin University
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin UniversityLean Startup Analytics and MVP – Lecture and Workshop at Zeppelin University
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin UniversitySebastian Fittko
 

More Related Content

Similar to Lean Startup Helsinki, Finland, Customer Discovery Workshop 2012-10-08

UX Field Research Toolkit - A Workshop at Big Design - 2017
UX Field Research Toolkit - A Workshop at Big Design - 2017UX Field Research Toolkit - A Workshop at Big Design - 2017
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
 
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18Tristan Kromer
 
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01Tristan Kromer
 
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02Tristan Kromer
 
UX Field Research Toolkit - Updated for Big Design 2018
UX Field Research Toolkit - Updated for Big Design 2018UX Field Research Toolkit - Updated for Big Design 2018
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
 
The tao-of-transformation-workshop
The tao-of-transformation-workshopThe tao-of-transformation-workshop
The tao-of-transformation-workshopDhaval Dalal
 
Context, Baby! Context! User Journeys for Responsive Design
Context, Baby! Context! User Journeys for Responsive DesignContext, Baby! Context! User Journeys for Responsive Design
Context, Baby! Context! User Journeys for Responsive DesignRebekah Baggs
 
Leanconf 2014: the agony of lean startup by tristan kromer
Leanconf 2014: the agony of lean startup by tristan kromerLeanconf 2014: the agony of lean startup by tristan kromer
Leanconf 2014: the agony of lean startup by tristan kromerLeanconf
 
Why Product Managers Must Relearn Their Customers
Why Product Managers Must Relearn Their CustomersWhy Product Managers Must Relearn Their Customers
Why Product Managers Must Relearn Their CustomersAggregage
 
ALE2012 - Pirate metrics AARRR
ALE2012 - Pirate metrics AARRRALE2012 - Pirate metrics AARRR
ALE2012 - Pirate metrics AARRRJürgen De Smet
 
UX as a core competence - TYPO3 conference Asia 2012
UX as a core competence - TYPO3 conference Asia 2012UX as a core competence - TYPO3 conference Asia 2012
UX as a core competence - TYPO3 conference Asia 2012samng
 
More Than Usability
More Than UsabilityMore Than Usability
More Than UsabilityRazan Sadeq
 
The Hive Think Tank: Machine Learning at Pinterest by Jure Leskovec
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive Think Tank: Machine Learning at Pinterest by Jure Leskovec
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive
 
These Kids Today: Usability Testing with Current and Prospective Students
These Kids Today: Usability Testing with Current and Prospective StudentsThese Kids Today: Usability Testing with Current and Prospective Students
These Kids Today: Usability Testing with Current and Prospective StudentsLori Packer
 
Precedent #usabilityfail seminar part one
Precedent #usabilityfail seminar part onePrecedent #usabilityfail seminar part one
Precedent #usabilityfail seminar part onedan-baker
 
5 Design Hacks to Build a Better Product in Less Time
5 Design Hacks to Build a Better Product in Less Time5 Design Hacks to Build a Better Product in Less Time
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
 
Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products Optimizely
 
Mmig talk jan 245 2011
Mmig talk jan 245 2011Mmig talk jan 245 2011
Mmig talk jan 245 2011Brock Dubbels
 
Community Management ROI - CMX Summit East
Community Management ROI - CMX Summit EastCommunity Management ROI - CMX Summit East
Community Management ROI - CMX Summit EastEvan Hamilton
 
User Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsUser Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsLaura B
 

Similar to Lean Startup Helsinki, Finland, Customer Discovery Workshop 2012-10-08 (20)

UX Field Research Toolkit - A Workshop at Big Design - 2017
UX Field Research Toolkit - A Workshop at Big Design - 2017UX Field Research Toolkit - A Workshop at Big Design - 2017
UX Field Research Toolkit - A Workshop at Big Design - 2017
 
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
 
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
 
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
 
UX Field Research Toolkit - Updated for Big Design 2018
UX Field Research Toolkit - Updated for Big Design 2018UX Field Research Toolkit - Updated for Big Design 2018
UX Field Research Toolkit - Updated for Big Design 2018
 
The tao-of-transformation-workshop
The tao-of-transformation-workshopThe tao-of-transformation-workshop
The tao-of-transformation-workshop
 
Context, Baby! Context! User Journeys for Responsive Design
Context, Baby! Context! User Journeys for Responsive DesignContext, Baby! Context! User Journeys for Responsive Design
Context, Baby! Context! User Journeys for Responsive Design
 
Leanconf 2014: the agony of lean startup by tristan kromer
Leanconf 2014: the agony of lean startup by tristan kromerLeanconf 2014: the agony of lean startup by tristan kromer
Leanconf 2014: the agony of lean startup by tristan kromer
 
Why Product Managers Must Relearn Their Customers
Why Product Managers Must Relearn Their CustomersWhy Product Managers Must Relearn Their Customers
Why Product Managers Must Relearn Their Customers
 
ALE2012 - Pirate metrics AARRR
ALE2012 - Pirate metrics AARRRALE2012 - Pirate metrics AARRR
ALE2012 - Pirate metrics AARRR
 
UX as a core competence - TYPO3 conference Asia 2012
UX as a core competence - TYPO3 conference Asia 2012UX as a core competence - TYPO3 conference Asia 2012
UX as a core competence - TYPO3 conference Asia 2012
 
More Than Usability
More Than UsabilityMore Than Usability
More Than Usability
 
The Hive Think Tank: Machine Learning at Pinterest by Jure Leskovec
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive Think Tank: Machine Learning at Pinterest by Jure Leskovec
The Hive Think Tank: Machine Learning at Pinterest by Jure Leskovec
 
These Kids Today: Usability Testing with Current and Prospective Students
These Kids Today: Usability Testing with Current and Prospective StudentsThese Kids Today: Usability Testing with Current and Prospective Students
These Kids Today: Usability Testing with Current and Prospective Students
 
Precedent #usabilityfail seminar part one
Precedent #usabilityfail seminar part onePrecedent #usabilityfail seminar part one
Precedent #usabilityfail seminar part one
 
5 Design Hacks to Build a Better Product in Less Time
5 Design Hacks to Build a Better Product in Less Time5 Design Hacks to Build a Better Product in Less Time
5 Design Hacks to Build a Better Product in Less Time
 
Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products
 
Mmig talk jan 245 2011
Mmig talk jan 245 2011Mmig talk jan 245 2011
Mmig talk jan 245 2011
 
Community Management ROI - CMX Summit East
Community Management ROI - CMX Summit EastCommunity Management ROI - CMX Summit East
Community Management ROI - CMX Summit East
 
User Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsUser Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & Goals
 

More from Tristan Kromer

Hamona Premium Coconuts
Hamona  Premium CoconutsHamona  Premium Coconuts
Hamona Premium CoconutsTristan Kromer
 
2013 09-23 Your MVP Sucks at VelocityIN Accelerator
2013 09-23 Your MVP Sucks at VelocityIN Accelerator2013 09-23 Your MVP Sucks at VelocityIN Accelerator
2013 09-23 Your MVP Sucks at VelocityIN AcceleratorTristan Kromer
 
Business model canvas for User Experience 2012 09-12 abridged
Business model canvas for User Experience 2012 09-12 abridgedBusiness model canvas for User Experience 2012 09-12 abridged
Business model canvas for User Experience 2012 09-12 abridgedTristan Kromer
 
Lean Startup Circle workshop 08-14-2012 abridged
Lean Startup Circle workshop 08-14-2012 abridgedLean Startup Circle workshop 08-14-2012 abridged
Lean Startup Circle workshop 08-14-2012 abridgedTristan Kromer
 
Taxonomy of the Lean Startup Anti-Pivot
Taxonomy of the Lean Startup Anti-PivotTaxonomy of the Lean Startup Anti-Pivot
Taxonomy of the Lean Startup Anti-PivotTristan Kromer
 

More from Tristan Kromer (7)

Hamona Premium Coconuts
Hamona  Premium CoconutsHamona  Premium Coconuts
Hamona Premium Coconuts
 
2013 09-23 Your MVP Sucks at VelocityIN Accelerator
2013 09-23 Your MVP Sucks at VelocityIN Accelerator2013 09-23 Your MVP Sucks at VelocityIN Accelerator
2013 09-23 Your MVP Sucks at VelocityIN Accelerator
 
2013 04-13 gitpro
2013 04-13 gitpro2013 04-13 gitpro
2013 04-13 gitpro
 
Business model canvas for User Experience 2012 09-12 abridged
Business model canvas for User Experience 2012 09-12 abridgedBusiness model canvas for User Experience 2012 09-12 abridged
Business model canvas for User Experience 2012 09-12 abridged
 
Lean Startup Circle workshop 08-14-2012 abridged
Lean Startup Circle workshop 08-14-2012 abridgedLean Startup Circle workshop 08-14-2012 abridged
Lean Startup Circle workshop 08-14-2012 abridged
 
Taxonomy of the Lean Startup Anti-Pivot
Taxonomy of the Lean Startup Anti-PivotTaxonomy of the Lean Startup Anti-Pivot
Taxonomy of the Lean Startup Anti-Pivot
 
Lean Deck Template
Lean Deck TemplateLean Deck Template
Lean Deck Template
 

Recently uploaded

Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesenterpriseresearchcentre
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceMarketing847413
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdfNeil Kimberley
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxdeveloperarafat360
 
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxLazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxSLazaroLugo
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Dive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCDive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCRakshaAgrawal21
 
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesSession 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesAnamaria Contreras
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang
 
IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...Olivia Kresic
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdfRemar Barquilla
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentVisionPublisher
 
Kraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfKraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfNeil Kimberley
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipYannis Charalabidis
 
How to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsHow to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsSalesScripter
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitybayusch
 

Recently uploaded (20)

Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slides
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor Conference
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdf
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptx
 
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxLazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Dive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCDive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSC
 
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesSession 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdf
 
IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior Development
 
Kraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfKraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdf
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and Entrepreneurship
 
How to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsHow to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales Systems
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivity
 

Lean Startup Helsinki, Finland, Customer Discovery Workshop 2012-10-08

  • 1. Talk to the Humans! Customer Discovery Workshop @leancircle #leanstartup
  • 2. Tristan Kromer LUXr.co @TriKro
  • 3. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
  • 4. Disclaimer I am not an expert in your business. Only you can be the expert in your business. My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
  • 5. Don’t go to market,! maximize learning" Learn" Execute" P/MF" Steve Blank Eric Ries
  • 6. Don’t go to market,! maximize learning" Learn" Execute" P/MF" Steve Blank Eric Ries
  • 7. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
  • 8. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
  • 9. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
  • 10. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
  • 17. Talk to the humans!
  • 26. Qualitative Data makes Quantitative Data ACTIONABLE
  • 27. Janice Fraser LUXr.co
  • 35. product UI
  • 36. product UI
  • 37. Type of User Research quant qual Generative Evaluative
  • 38. Type of User Research quant qual Generative Optimizely• Analytics• Evaluative A/B Testing• Key Metrics•
  • 39. Type of User Research quant qual Generative Optimizely• Analytics• Evaluative A/B Testing• Key Metrics•
  • 40. Type of User Research quant qual Generative Optimizely• Analytics• Evaluative A/B Testing• Usability Key Metrics•
  • 41. Type of User Research quant qual Generative Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•
  • 42. Type of User Research quant qual Generative surveys Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•
  • 43. Type of User Research quant qual Generative surveys Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•
  • 44. Type of User Research quant qual • Contextual Inquiry (Byer & Holzblatt) • Mental Models (Indi Young) Generative surveys •Interviews •Starbucks Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•
  • 45. Quantitative vs. Qualitative Do people use it? How should I design the new one? Which is better? Why won’t people use it? Did we do the right thing? What’s wrong with this? Are these results good? How could I make this better? Are we making progress? Why do people do that? What do people love about it? How can I improve conversion? Why is there dropoff? What do they think this should do? CLOSED questions OPEN questions
  • 46. Tools Landscape ANALYTICS CONVERSION TESTING UNMODERATED TESTS Google Analytics Unbounce WITH VIDEO KISS Metrics Optimizely Usertesting.com Mixpanel TryMyUI Flurry Userlytics LocalLytics WhatUsersDo Stats Mix Loop11 HEAT MAPPING MESSAGE RECALL MICRO USABILITY Crazy Egg ClueApp Navflow Click Tale FiveSecondTest Usabilia Clicktest Verify Intuition HQ UserZoom
  • 51. #1
  • 52. #2
  • 53. #3
  • 63. DEMOGRAPHICS Married, 2 kids Working mom Household income is $15k / year 34 years old Lives in Walnut Creek, works in San Jose
  • 64. BEHAVIORS DEMOGRAPHICS Married, 2 kids Working mom Household income is $15k / year 34 years old Lives in Walnut Creek, works in San Jose
  • 65. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS Married, 2 kids Working mom Household income is $15k / year 34 years old Lives in Walnut Creek, works in San Jose
  • 66. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Working mom Household income is $15k / year 34 years old Lives in Walnut Creek, works in San Jose
  • 67. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herself Household income is $15k / year Feel like she has life under control 34 years old “to clone herself” Lives in Walnut Creek, works in San Jose
  • 75. Tristan Kromer LUXr.co @TriKro
  • 76. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. Qualitative data makes Quantitative data actionable\n
  25. \n
  26. \n
  27. \n
  28. Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  29. Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  30. Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. \n
  47. \n
  48. \n
  49. \n
  50. \n
  51. \n
  52. \n
  53. \n
  54. \n
  55. \n
  56. \n
  57. \n
  58. \n
  59. \n
  60. \n
  61. \n
  62. \n
  63. \n
  64. \n
  65. \n
  66. \n
  67. \n
  68. \n
  69. \n
  70. \n
  71. \n
  72. \n
  73. \n