Facebook and LinkedIn have emerged as effective marketing technologies of savvy professionals who use these tools to get and keep their messages in front of clients and prospects. You may be signed up on one or both. But are you maximizing the remarkable potential of social networking to expand your network, spread your messages, and grow your business? Signing up is behind you; the explosive potential of social networking is in front of you. Edith Yeung offers strategies for tapping the power of social networking in order to widen your contacts, build your brand, and market your messages to professional and personal communities.

1. Social Networking and New Media [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay

2. Why do you need to care?

3. Facebook

4. More than 400 million active users

5. 50% of our active users log on to Facebook in any given day

6. More than 1.5 million local businesses have active Facebook Pages

7. More than 20 million people become fans of Pages each day

8. What is Marketing?

13. Before you get started

14. Quantcast it

17. Strategies & Ideas

18. Set Expectations for Your Fans

21. Special Promo

24. Engage Your Fans

27. Do: 7 Highly Effective Habits for Facebook Users

28. Custom Facebook Business URL

29. Clear, Simple and Sweet Business Summary

30. Clear pictures or logo of your company

31. Consistent User Engagement

32. Always Add Values to Your Fans

33. Separate Personal Friends & Business Fans

34. Consistent Photo and Video Tagging

35. Don’t

36. Try too hard

37. Wrong Images

38. Wrong Messages

39. Too Many Messages

40. How to Build a Facebook Fan Page

41. Gift for you

42. How to Linkedin to Market Your Business [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay

43. Why do you need to care?

44. Linkedin

45. Over 55 million members in over 200 countries

46. Executives from all Fortune 500 companies are LinkedIn members.

47. Before you get started

48. Quantcast it

51. Strategies & Ideas

52. Do: 7 Highly Effective Habits for Linkedin Users

53. Pick a Custom URL for your Public Profile –

54. Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement

55. Customize Websites Text

56. Make Frequent Status Update

57. Custom Linkedin Request

58. Custom Linkedin Introduction Email

59. Create Linkedin Event

60. Don’t

61. Wait too long

62. Random Connections

63. Random Intro

64. Social Networking and New Media [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay