Social Networking And New Media for Small Business Owners

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Facebook and LinkedIn have emerged as effective marketing
technologies of savvy professionals who use these tools to
get and keep their messages in front of clients and prospects.
You may be signed up on one or both. But are you maximizing
the remarkable potential of social networking to expand your
network, spread your messages, and grow your business?
Signing up is behind you; the explosive potential of social
networking is in front of you. Edith Yeung offers strategies
for tapping the power of social networking in order to widen
your contacts, build your brand, and market your messages
to professional and personal communities.

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Social Networking And New Media for Small Business Owners

  1. 1. Social Networking and New Media [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay
  2. 2. Why do you need to care?
  3. 3. Facebook
  4. 4. More than 400 million active users
  5. 5. 50% of our active users log on to Facebook in any given day
  6. 6. More than 1.5 million local businesses have active Facebook Pages
  7. 7. More than 20 million people become fans of Pages each day
  8. 8. What is Marketing?
  9. 13. Before you get started
  10. 14. Quantcast it
  11. 17. Strategies & Ideas
  12. 18. Set Expectations for Your Fans
  13. 21. Special Promo
  14. 24. Engage Your Fans
  15. 27. Do: 7 Highly Effective Habits for Facebook Users
  16. 28. Custom Facebook Business URL
  17. 29. Clear, Simple and Sweet Business Summary
  18. 30. Clear pictures or logo of your company
  19. 31. Consistent User Engagement
  20. 32. Always Add Values to Your Fans
  21. 33. Separate Personal Friends & Business Fans
  22. 34. Consistent Photo and Video Tagging
  23. 35. Don’t
  24. 36. Try too hard
  25. 37. Wrong Images
  26. 38. Wrong Messages
  27. 39. Too Many Messages
  28. 40. How to Build a Facebook Fan Page
  29. 41. Gift for you
  30. 42. How to Linkedin to Market Your Business [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay
  31. 43. Why do you need to care?
  32. 44. Linkedin
  33. 45. Over 55 million members in over 200 countries
  34. 46. Executives from all Fortune 500 companies are LinkedIn members.
  35. 47. Before you get started
  36. 48. Quantcast it
  37. 51. Strategies & Ideas
  38. 52. Do: 7 Highly Effective Habits for Linkedin Users
  39. 53. Pick a Custom URL for your Public Profile –
  40. 54. Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement
  41. 55. Customize Websites Text
  42. 56. Make Frequent Status Update
  43. 57. Custom Linkedin Request
  44. 58. Custom Linkedin Introduction Email
  45. 59. Create Linkedin Event
  46. 60. Don’t
  47. 61. Wait too long
  48. 62. Random Connections
  49. 63. Random Intro
  50. 64. Social Networking and New Media [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay

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