Learn what makes a successful mobile marketing campaign.

1. What Makes a
Successful Mobile
Marketing
Campaign?
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2. 2
INTEGRATE MOBILE
• Make transition seamless from desktop
to mobile
– Encourages use on multiple devices
– Navigation should be simple
• Mobile as an extension of online
– Certain features should be uniform across
platforms
• SMS marketing for supplemental reach
– Provide local offers and information
pertinent to the consumer
– Allow consumers to opt in
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3. 3
COMBINE MOBILE PLATFORMS
• Offer both apps and SMS messaging
– Tackle different market segments
– Provide a uniform message
• Provide relevant ways for consumers to
interact
– Engaging mobile ensures consumer
participation
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4. 4
MAKE MOBILE USEFUL
• Apps should provide new opportunities
– Apps should provide incentives
– Encourage habitual use
• Develop Mobile Search
– Message will be more targeted
– Company website is easier to digest
ercsms.com | 608-837-5270 | info@ercsms.com

5. 5
UNDERSTAND PROGRESS
• Campaign must be quantifiable
– Marketers should track campaign outcomes
– Results should be used to further improve
• Campaign should evolve
– Acquiring feedback and data allows
campaigns to evolve and become more
successful
ercsms.com | 608-837-5270 | info@ercsms.com