Presentation on Pitching by Eva Hukshorn, partner EFactor http://www.efactor.com

1. Pitching & Presentation
3 Minutes, 1 Impression
Author : Eva Hukshorn, partner EFactor

2. 1. Efactor is a Smart Network that matches entrepreneurs with the very people who
can help them grow
2. Finding Business Partners: from partners to investors, from coaches to customers
3. Largest Entrepreneurial Network in the World with 1mio members in 185
countries
4. An online community Offering you a network, knowledge, events, and every
business resources you need to succeed @ discount!
5. GO Online, fix your personal profile & company profile and get MATCHED!
It’s not about connections - it’s about the right ones…

3. Some Basic Ingredients to Start a Successful Company
3 key elements of life: Ideas, People and Money

4. A Solid Business Plan is Important : Luck is For The Unprepared!
Business plan: learn to Live & Breath your company, market and customers.
Business plan as a tool:
• Systematic approach for mapping your idea
• Focus
• Entry strategy
• Identifying gaps: knowledge, experience, specialists
• Checklist of resources
• Communication tool
• Practice
Business plan is for YOU and YOUR SUCCESS!
Business Plan = Guidebook for the Founder

5. Evolution of Your Startup Life
YOUR IDEA
• Time Spend: 6-9 months
• describe the problem you are solving for whom
• Test for outside interest
YOUR BUSINESS PLAN
• Time spend: 2-3 months
• details of the execution process
• 5 years, 3 phases, 1st phase 18 months explicit
YOUR COMPANY
• Time spend: ?
• Structure tasks, weekly, monthly
• Success = old investors out, new investors in
9-12 months Preparation Before Launch
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2
3

6. Take a Different Approach, Become Your Own Investor
• Your own investment does not consist
only of time spend
• Become as critical as your external
investors would be
• Your Team is as important as your idea
• Money is the end-game of the investor, so
is yours
You are the biggest investor of them all!

7. Some Things to Keep in Mind While Searching For Investments
Investment is about TRUST
COURAGE is high risk, high return
Manage EXPECTATIONS
The TEAM will make it happen
Solid BUSINESS PLAN
Social CLICK
An informal investor is NOT A HOLY GRAIL
Searchingfor investment, LONG process

8. Don’ts For Entrepreneurs
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1. Not able to explain yourself
2. Demand with no return
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3. Money is the Holy Grail
4. Unrealistic returns & hockey sticks
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5. Claiming there is no failure is possible
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6. Target all investors

9. Warning For Investors
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1. Only interested in returns
2. Demanding majority stake
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3. Demanding fees
4. Different goals
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5. Personal guarantees
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6. Making you pay

10. To Know by Heart Before You Start
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1. Problem solved
2. Market, competitors, market share
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3. Team,responsibilities, experience
4. Investment and return
5
• Planning & milestones
• Protection
• Revenue model
• Strategic alliances
• Needs in knowledge & resources

11. Presenting your idea in another 5 minutes
1. Watch your Time
2. Pitch solo
3. Continue when things go wrong, bring examples
4. Speak calm & simple
5. Introduce yourself
6. No humor or funny gimmicks
7. Max 8 relevant slide and 3 topics per slide
8. Tell audience what they are going to see
9. Visuals & bullet points
10. Explain experience team in this specific field
11. No technical details
12. Touch upon marketing & sales
13. Milestones & funding needed
14. Expect obvious questions
15. Don’t save the best for the last, but end strong!

12. Impressing Without Words
SMILE EYES POSTURE ATTITUDE
HANDS VOICE DRESS ASSECOIRES

13. Your Idea: Preparation
 Problem to be solved
 Target group
 Need by target group
 Unique selling point
 Technical details
 Comparable product competitors
 Superiority of your product
 Duplicable
 Protection
 Costs of production

14. Content to Cover in Your Founder’s Guidebook

15. Conclusion & Final Remarks
1. Understand you business, market & customers
2. Listen to the investor
3. Act as equal partner
4. Watch your body language
5. Dress equal to your audience
6. Bring summary of presentation & examples product
7. Ask for the next step
8. Investors are not the holy grail
9. You and your team are the key to success
Next webinar =
July 17: A Vision
for the Future, A
Strategy for
Getting There
PREPARE YOUR BUSINESS PLAN. PREPARE YOUR PRESENTATION.
PREPARE FOR YOUR PITCH AND PREPARE FOR YOUR INVESTOR.
JUST PREPARE!

16. Visit Now
http://www.efactor.com/
https://www.facebook.com/efactor
http://www.twitter.com/efactor

17. Thank You!
This document was prepared by Eva Hukshorn. Several people and organizations have inspired
her to write this presentation, amongst which are, but not limited to the Founders of Efactor,
McKinsey & Company/New Venture, Nebib, Entrepreneur.com