On the 3rd of October the Amsterdam Economic Board organized a workshop for European policymakers within the creative industries. Representatives from 11 different European cities and regions participated in this workshop.

1. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
*
David Furmage Cluster 2020 Project Lead
Coventry University Enterprises, West Midlands, UK
DFurmage@cad.coventry.ac.uk rev
Creative Industry Policies of the UK
Wallace and Gromit
www.creativeengland.co.uk

2. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
UK Creative Industries Information
Creative Industry Policies of the UK
Policy Overview for last 5-10yrs
Policy Drivers – how we got here!
Policy Now. Challenges Now.
Lessons learnt
www.thecreativeindustries.co.uk

3. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
in 2012 British Film Grossed €4.2b
15% of Global Gross Box Office2ndlargest
Global
Exporter
of TV
€4.5b 2nd largest Global
Exporter of Music
UK Games
Industry
Largest in
Europe
Largest Design
sector Globally
source: Create UK - Creative
Industries Strategy July 2014
Information: UK Creative Industries
www.thecreativeindustries.co.uk

4. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
2013
€86b
1.7m
2.6m
890k
Jobs Growth
Outside London
Creative Industries: "those industries which have their origin in
individual creativity, skill and talent and which have a potential for
wealth and job creation through the generation and exploitation of
intellectual property"
Information: UK Creative Industries
Advertising Architecture Arts & Culture Craft Design Fashion Games Music Publishing Tech TV & Film
www.thecreativeindustries.co.uk
in 2013
gross value added in Creative Economy
in Creative Industries
jobs created in other sectors
21% from 2011-13
In West Midlands

5. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy Overview - intro
Creative England is a not-for-profit company that uses a mix
of public and commercial capital to invest in and support
creative ideas, talent and businesses in film, TV, games and
digital media. focusing on the exploitation of creative content
www.creativeengland.co.uk

6. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy Overview – key stakeholders
includes
Arts Council England
UKIE UK Music TIGA
British Fashion Council
and others plus
industry partners
like Google etc..
Creative
Industries
Council
a key driver of CCI
Policy & Awareness
in the UK
Creative England
a key part of

7. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
UK seen as leader in Creative & Cultural policies since 1998
Department of
Culture Media &
Sport
Film
Culture
Arts funding
Regional Development Agencies
Regional Screen Agencies
supported high-growth creative /digital eg film, games
Policy Overview – before 2010
Department of
Business,
Innovation & Skills
Business Support
Access to Finance
Skills
CCI’s
Financed
50%
Between
Departments Plus
National
‘generic’
Business
Support &
Innovation
Support
Economic Growth | Regional Innovation & Enterprise Ecosystems
Smart Specialisation | High Growth Clusters | Cultural Placemaking

8. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Department of
Culture Media &
Sport
(takes responsibility for
most creative sub-sectors)
Film, Culture
Arts funding
16 public bodies, Regional Screen Agency Network, UK Film Council,
Regional Policies & Strategies - cut or abolished
Creative England – maximizing sector support (from 2011)
same remit, less money, extended expansion into digital innovation
Policy Overview – from 2010…
Department of
Business,
Innovation & Skills
(shares advertising, computer
games, Design & Publishing)
Business Support
Access to Finance
Skills
must bid for funding
Plus
‘limited’
national
Business
growth &
Innovation
Support
Regional Enterprise Development - now through
39 x Local Enterprise Partnerships - must bid for Funding
Universities
business support

9. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Creative industries Strategy July 2014
UK’s first national industrial policy for the creative sector
Access to Finance
Education & Skills
Infrastructure
Intellectual Property
International
Policy: today
www.thecreativeindustries.co.uk

10. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
ACCESS TO FINANCE
Policy: today
Improve … SME Knowledge of how to access and win funding
Finance Community Understanding of CCI Opportunities (IP)
Built a vibrant range of financial options suitable for CCIs
funding gap for established businesses taking ‘next steps’
supporting large creative businesses – now they ‘sell-out’
www.thecreativeindustries.co.uk

11. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy: today
EDUCATION & SKILLS
Creative subjects marginalised in education. Lack of
training and development opportunities in businesses.
Creative business owners lack management skills
Nurturing the skills of the next creative generation STEM > STEAM
Run more creative apprenticeship schemes
Do more in-work training including management & leadership
www.thecreativeindustries.co.uk

12. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy: today
INFRASTRUCTURE
moving digital content as important as physical goods & people
hasty regulation can stifle creative business & stop investment
networks, ‘Powerhouse Clusters’, cross-sector working are vital
High Speed broadband essential – move to 1Gb/s networks
Spectrum control better balanced - 5G, DTT, radio & Wi-Fi demands
Stable regulatory framework. Open up €275b gov. procurement
Encourage high-tech, knowledge intensive, creative clustering
www.thecreativeindustries.co.uk

13. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy: today
INTELLECTUAL PROPERTY
robust support for existing copyright laws & rights holders
Increase awareness of IP’s commercial importance
Educate citizens about copyright and the use of legal content services
Create an Intellectual Property Licensing & Enforcement Framework
www.thecreativeindustries.co.uk

14. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy: today
INTERNATIONAL
Creative UK is international now, but needs to do more
Double the value of creative industries services exports
Get more UK businesses exporting
Win a a greater share of inbound foreign direct investment
www.thecreativeindustries.co.uk

15. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy: problems being solved
Market Failures (solutions like €1.2m Interactive Healthcare Fund)
focused on established, larger, high growth ideas & businesses
Growing the sector needs finance to maximise potential
(solutions like Loan Fund €72K-€180K, 50% for SME growth)
www.creativeengland.co.uk

16. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy: challenges now & future
Keeping abreast of Access to
Finance landscape to remain
relevant and solving market failure
Administrative burden of
monitoring for government when
provided finance to 200+ companies
Competitive tendering required for
all Creative England programmes
www.creativeengland.co.uk

17. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Policy: lessons learnt
Be careful to get the right finance
for each type of business
Loans only suitable for more
established businesses
Equity complex to manage and
little return if you cannot follow on
with more funding
Repayable grants more suitable
repaid via revenue generation or
further fund raising
www.creativeengland.co.uk

18. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
thank you for listening
David Furmage Cluster 2020 Project Lead
Coventry University Enterprises, West Midlands, UK
DFurmage@cad.coventry.ac.uk
www.eciaplatform.eu www.cluster2020live.eu
Johanna Bolhoven
Senior Strategy Executive, Creative England
johanna.bolhoven@creativeengland.co.uk
www.thecreativeindustries.co.uk/uk-creative-overview/facts-and-figures/new-create-uk-strategy
www.creativeengland.co.uk