Unblocking The Main Thread Solving ANRs and Frozen Frames
A star case study
1. Presented by:
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
2. Strategy
• Integrated Social Media space with TV/ATL campaign of “Share Your Story”
by developing an FB app. Over 2,000 user participation, and winner chosen
from FB entries
• Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers
• Elevating the theme “Stop@nothing” with inspirational, knowledgeable
content
• Strategic media buying to increase the community size
• Brand building exercises with regular contests, crowd sourcing, etc
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3. Share your Story Contest; Based on the theme stop@nothing
• It was a month long contest based
on the theme stop@nothing
• Users were asked to share their
most heroic moment/story of their
life.
• Received huge response with over
2000 entries
• The best entry won a Reebok
watch.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
4. Share your video Contest; Based on the theme stop@nothing
• It was a week long contest based
on the theme Stop@Nothing
• Users were asked to share a
video that inspires them the
most, could be a song, a movie
clip or a speech. And give it a
great caption.
• The entry with max likes and
best caption won Reebok
sunglasses.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
5. 3 day Marathon for Republic Day; Based on the theme Stop@Nothing
• A 3-day Marathon starting January
25th , was run saluting all the brave
heroes who helped give India its
identity!
• Every hour a story of an Indian
hero was posted , continuously for
three days.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
6. PROMOTION @
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
7. Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
8. BLOGS
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
