Open Diversity

1,224 views

Published on

Presentation on using Web 2.0 principles to make diversity and inclusion more innovative.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,224
On SlideShare
0
From Embeds
0
Number of Embeds
99
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Open Diversity

  1. 1. Overview •  Open Diversity •  Web 2.0 •  Selected Web 2.0 Technologies •  Rubber, Meet Road: Challenges & Practical Solutions •  Continuing the Conversation
  2. 2. What is Open Diversity? •  Open diversity is a philosophy which uses technology, and its principles, to increase the reach, effectiveness, and innovation of organizational diversity and inclusion efforts. Diversity + Technology(Use + Principles) = Open Diversity Copyright © 2010 Jessica Faye Carter.
  3. 3. Web 2.0
  4. 4. Definition •  Web 2.0 is: –  a set of principles and practices that link various websites and applications together –  each of the sites demonstrates some or all of those principles, to varying degrees –  Best understood by example Source: Oreilly.com
  5. 5. Selected Web 2.0 Principles •  Openness/Transparency •  Collective Intelligence •  The Long Tail •  Perpetual Beta (Testing) •  More Cooperation, Less Control Source: Oreilly.com
  6. 6. Openness/Transparency •  Openness/transparency refers to: –  the broad availability of information and source code for websites and applications –  Easy replication/adaption across cultural and societal boundaries •  The Cathedral & the Bazaar (CatB), 1997 –  Foundation for “Open Source” thought –  Supports the free flow of information and resources (like a bazaar) and rejects rigid, hierarchical, and restrictive models Copyright © 2010 Jessica Faye Carter.
  7. 7. Open Source •  WordPress •  Mozilla Firefox •  Joomla! •  Drupal •  Linux •  Ruby on Rails •  Elgg •  Apache
  8. 8. Openness and D&I •  Post select (non-confidential) information about D&I initiatives, planning in “open” workspace –  Allow ERGs and other divisions to replicate your efforts or structures •  Welcome and respond to feedback, inquiries, and input –  Increase trust and accessibility levels Copyright © 2010 Jessica Faye Carter.
  9. 9. Collective Intelligence •  Collective Intelligence* –  Crowdsourcing/wisdom of crowds –  Users/participants as co-developers •  Remove hierarchies and silos –  Architectures of inclusion* •  Build in participative structures *Source: Oreilly.com Copyright © 2010 Jessica Faye Carter.
  10. 10. Collective Intelligence •  Wikipedia, Hunch •  Del.icio.us •  Google Search, Yahoo!, Bing •  Ebay •  Twitter •  Blogs
  11. 11. Harnessing Collective Intelligence •  Capture important data through systems using an architecture of inclusion •  Get anonymous feedback from key stakeholders •  Set up focus groups with ERGs •  Ask for real-time feedback at the conclusion of D&I events Copyright © 2010 Jessica Faye Carter.
  12. 12. The Long Tail •  The “Long Tail”/Pareto Principle •  Refers to opportunities available in niche markets •  Goal is to connect with marginalized markets Picture by Hay Kranen Copyright © 2010 Jessica Faye Carter.
  13. 13. Niche Social Media Copyright © 2010 Jessica Faye Carter.
  14. 14. The Long Tail and D&I •  Think of D&I as a way to reach out to the “long tail” of employees –  Marginalized groups, those juggling multiple co-cultures •  Use D&I to help company/divisions/depts connect with the long tail of consumers –  ERGs as focus groups –  ERGs suggest products for targeted markets Copyright © 2010 Jessica Faye Carter.
  15. 15. Perpetual Beta •  Beta = phase of release cycle in which users test product/application •  Perpetual beta = always testing •  Continuous loop of feedback/revisions •  Part of collective intelligence –  make changes based on feedback received •  But: can give the impression of a never- ending or “unfinished” project Copyright © 2010 Jessica Faye Carter.
  16. 16. A Five Year Beta? •  Gmail was in beta for 5 years! –  Allowed for the release of multiple features –  Reached millions of consumers –  Removed beta tag in 2009 because of adoption of Google Apps by companies •  This is where the never-ending project can become an issue Copyright © 2010 Jessica Faye Carter.
  17. 17. Perpetual Beta •  Develop D&I programs and don’t be afraid to fold in feedback and revisions –  With or without the beta tag •  Extend pilot phase of projects while you get feedback from key constituencies •  Take care to avoid the appearance of the “unfinished” project •  Build a culture of continuous improvement Copyright © 2010 Jessica Faye Carter.
  18. 18. More Cooperation, Less Control •  Development of adaptable applications that: –  Work well with other systems –  Encourage cooperative activity –  Allow for hacking data •  Keep barriers to entry (or re-use) low •  Simplicity is critical Copyright © 2010 Jessica Faye Carter.
  19. 19. The World According to Twitter Karma Copyright © 2010 Jessica Faye Carter.
  20. 20. Cooperative D&I •  Consider different ways to use D&I data –  Departmental breakdowns –  Different comparisons –  Get creative! •  Encourage D&I involvement in cross-functional initiatives •  Develop ways for other departments to leverage D&I for their benefit –  In ways that are congruent with your organizational culture Copyright © 2010 Jessica Faye Carter.
  21. 21. Rubber, Meet Road Challenges & Practical Solutions
  22. 22. Potential Challenges •  Diversity or open technology not integrated into company culture •  Unwillingness to view D&I more broadly •  Turf wars •  Budget constraints •  Timing issues Copyright © 2010 Jessica Faye Carter.
  23. 23. Success Strategies •  Be prepared to educate others about open diversity –  Look for areas where similar cultural shifts are happening and build alliances •  Use D&I to tackle company problems –  cost savings, products for new markets •  Hack/remix typical event types Copyright © 2010 Jessica Faye Carter.
  24. 24. Success Strategies •  Develop a brain trust to discuss ideas •  “Pre-wire” meetings and take necessary behind-the-scenes actions •  Build a support base for your efforts •  Have fun! Copyright © 2010 Jessica Faye Carter.
  25. 25. Continue the Conversation Website Opendiv Chat http://jessicafayecarter.com Weekly Twitter chat on Tuesdays from 8-9pm Eastern. Follow @opendiv on Twitter for details. Twitter http://twitter.com/jescarter Hashtag: #opendiv Linkedin Discussion between: http://www.linkedin.com/in/ •  Diversity practitioners jessicafayecarter •  Digital marketers •  Social mediaites •  Technical professionals Copyright © 2010 Jessica Faye Carter.
  26. 26. Thank You.

×