Presented by:                                                     Markigence Communications Pvt. Ltd.                     ...
Strategy           •     Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to                 introduc...
Guess who’s coming alive Contest; Based on the theme ‘Come alive’                                                         ...
Conducted a series of contests combining with the ATL activities with huge                                             par...
Conducted a series of contests combining Digital with BTL ActivitiesBrand Strategy | Communication Development | Interacti...
Find the missing Hi-Tech Characters Contest                                                                               ...
Name to Fame Contest; Based on naming the CTD’s.                                                                          ...
Other applications; Based on Hottie and NottieBrand Strategy | Communication Development | Interactive Digital Media | Dis...
Other applications; Based on Hottie and NottieBrand Strategy | Communication Development | Interactive Digital Media | Dis...
Thank You                           Divya Chawla                         #+91-989940774               Markigence Communica...
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Maruti estilo case study

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Maruti estilo case study

  1. 1. Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
  2. 2. Strategy • Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to introducing and naming CTDs- Hottie and Nottie. • Follow through on TVC – with promotional videos, contests and other activities revolving around the CTDs. • Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to win a cash prize worth Rs. 1,00,000 • Ran a promotional campaign (application based)around World Cup- Become part of Hottie or Nottie squad • Interactivity on popular blogging sites and forum discussion participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  3. 3. Guess who’s coming alive Contest; Based on the theme ‘Come alive’ • It was a pre launch teaser campaign based on the new theme ‘Come Alive’ • Was executed when the new Estilo was about to be launched. • Users were given hints and asked to guess who was coming alive? • Everyday Estilo t-shirts were given to the closest guessBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  4. 4. Conducted a series of contests combining with the ATL activities with huge participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  5. 5. Conducted a series of contests combining Digital with BTL ActivitiesBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  6. 6. Find the missing Hi-Tech Characters Contest • Users were given hints on Facebook and asked to spot the missing hi -tech characters. • The one who could spot them won a cash price worth Rs.1 lacBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  7. 7. Name to Fame Contest; Based on naming the CTD’s. • It was a month long contest based on naming the CTDs • Users were asked to give the characters a funny, cute or an innovative name. • Received huge response, winner was chosen from Facebook interaction • The chosen name for the CTDs was HOTTIE and NOTTIEBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  8. 8. Other applications; Based on Hottie and NottieBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  9. 9. Other applications; Based on Hottie and NottieBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  10. 10. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd.411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaTel: +91-11-45527530 | biz@markigence.com | www.markigence.com

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