SlideShare a Scribd company logo
1 of 14
Content transformation
project
Lucy Hartley
GDSLucy
Making things simpler for
importers and exporters by
starting with user needs
*GDSLucy
Before:
around
90
pages
like this
*GDSLucy
After:
one
page
like this
GDSLucy
Holly
Lucy
Paul
Stephen
Erik
GDSLucy
What we learnt
GDSLucy
Show the thing
GDSLucy
Work in the open
GDSLucy
People get excited
GDSLucy
Service design
GDSLucy
Start with user
needs rather than
government
processes
GDSLucy
What next?
GDSLucy
Thanks
GDSLucy
Import export prototype

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