From AdLand with Love: A Motivational Tale

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I was recently asked to go back to my alma mater and present to final year Marketing students on my experience of getting into the industry.

This deck is colourful enough to have not put anyone to sleep during a 9am Monday lecture and succinctly balances personal trials and tribulations with the ultimate list of tips and helpful resources.

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From AdLand with Love: A Motivational Tale

  1. 1. From AdLand with Love:
 A Motivational Tale" by Di Caplinska! 23.04.2012!
  2. 2. Why am I here?!•  Business School class of 2010!•  Junior Planner @ EuroRSCG London!•  ʻThe best job no one has ever heard ofʼ ! !(source unknown)!•  Marketing, trends, number crunching, focus groups, intimidating interviews, creative writing, and a bit of Excel!•  From Vanish to Bentleys and back!
  3. 3. How I got there…!Can you come up with! 10 alternative uses! for a Wonderbra?! Pete Doherty is simply ! misunderstood. Discuss.! (300 words)!
  4. 4. Where do you want to be?! AGENCY! CLIENT!MEDIA! ADVERTISING! PR! DIGITAL! RESEARCH! By the way, itʼs all converging anyway!" SUIT! STRATEGY! CREATIVE!
  5. 5. How to prepare?! DO  STUFF   PUB  STORIES  BECOME  INTERVIEW  STORIES  Start  now  with  sports,  socie?es,  volunteering,  and  personal  projects.   BE  SOCIAL   MAKE  IT  EASY  FOR  THEM  TO  GET  TO  KNOW  YOU   TwiMer?  LinkedIn?  Blog?  And  don’t  forget  Facebook  privacy!   KNOW  YOURSELF   FIGURE  OUT  WHAT  YOU’RE  ALL  ABOUT   Your  personality?  Why  do  you  stand  out?  Ideal  work  environment?  
  6. 6. How to get there?! Guardian Careers: Live Q&A – Routes into Advertising!
  7. 7. Introducing your new industry friends…! AdSchool Programme!
  8. 8. NewsleMer  love  for  your  inbox:  …and for all things (girly and) London-cool!
  9. 9. Instant interview wisdom:!Faris Yakob, Digital Ninja @ MDC Partners! Iain Tait, ECD @ W+K US, ! off to Google Creative Lab! Heather LeFevre, ex-Strawberry Frog,! founder of The Planner Survey! Russell Davies,! Seth Godin, the ex-W+K, ex-Nike, ! Rob Campbell, W+K Shanghai ! Marketing author! R/GA London!
  10. 10. Efficient Procrastination !
  11. 11. Bedtime Reading!basics & classics ! latest thinking!
  12. 12. Some things to consider…! 1. Donʼt underestimate the competition." 2. Start as early as you can." 3. Use creativity with substance." 4. Passion speaks louder than words. " 5. Be interested to be interesting." 6. Seek out people that can help you. " 7. Just, you know, be nice. "
  13. 13. Want more?!                      Di  Caplinska                        @ThatCuriousOne   ! http://careers.guardian.co.uk/routes-into-advertising?commentpage=all!
  14. 14. Thank you!!

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