This document provides career advice for breaking into the advertising industry. It discusses the author's background in business school and as a junior planner. It then offers tips for how to prepare for interviews, including gaining relevant experiences, developing an online presence, understanding yourself, and seeking help from others in the industry. Recommendations are made to start preparing early, demonstrate creativity and substance, and make a good impression. Resources for additional information and advice are listed at the end.

1. From AdLand with Love:
A Motivational Tale"
by Di Caplinska!
23.04.2012!

2. Why am I here?!
• Business School class of 2010!
• Junior Planner @ EuroRSCG London!
• ʻThe best job no one has ever heard ofʼ !
!(source unknown)!
• Marketing, trends, number crunching,
focus groups, intimidating interviews,
creative writing, and a bit of Excel!
• From Vanish to Bentleys and back!

3. How I got there…!
Can you come up with!
10 alternative uses!
for a Wonderbra?!
Pete Doherty is simply !
misunderstood. Discuss.!
(300 words)!

4. Where do you want to be?!
AGENCY! CLIENT!
MEDIA! ADVERTISING! PR! DIGITAL! RESEARCH!
By the way, itʼs all converging anyway!"
SUIT! STRATEGY! CREATIVE!

5. How to prepare?!
DO
STUFF
PUB
STORIES
BECOME
INTERVIEW
STORIES
Start
now
with
sports,
socie?es,
volunteering,
and
personal
projects.
BE
SOCIAL
MAKE
IT
EASY
FOR
THEM
TO
GET
TO
KNOW
YOU
TwiMer?
LinkedIn?
Blog?
And
don’t
forget
Facebook
privacy!
KNOW
YOURSELF
FIGURE
OUT
WHAT
YOU’RE
ALL
ABOUT
Your
personality?
Why
do
you
stand
out?
Ideal
work
environment?

6. How to get there?!
Guardian Careers: Live Q&A – Routes into Advertising!

7. Introducing your new industry friends…!
AdSchool Programme!

8. NewsleMer
love
for
your
inbox:
…and for all things (girly and) London-cool!

9. Instant interview wisdom:!
Faris Yakob, Digital Ninja @ MDC Partners!
Iain Tait, ECD @ W+K US, !
off to Google Creative Lab!
Heather LeFevre, ex-Strawberry Frog,!
founder of The Planner Survey!
Russell Davies,!
Seth Godin, the
ex-W+K, ex-Nike, !
Rob Campbell, W+K Shanghai ! Marketing author!
R/GA London!

10. Efficient Procrastination !

11. Bedtime Reading!
basics & classics ! latest thinking!

12. Some things to consider…!
1. Donʼt underestimate the competition."
2. Start as early as you can."
3. Use creativity with substance."
4. Passion speaks louder than words. "
5. Be interested to be interesting."
6. Seek out people that can help you. "
7. Just, you know, be nice. "

13. Want more?!
Di
Caplinska
@ThatCuriousOne
! http://careers.guardian.co.uk/routes-into-advertising?commentpage=all!

14. Thank you!!