There is a plethora of platforms, thousands of hits, millions of dollar$ but how do you stand out the crowd??
Join Jill & Megan as we explore and dissect successful and…not so successful crowdfunding campaigns from a marketing perspective.
• Content strategy
• Successful reward structure
• The art of the update
• Brand power
About the Presenters:
Jill Howard Allen received her BA in Marketing from the University of Wisconsin, Whitewater. She has 20+ years of experience in marketing including Southwest & Southwest.com launching their corporate booking tool, SWABIZ. & Ding!.
Megan Knedler attended Iowa State University and Arizona State University for her BA in Marketing and MBA. She has both agency and brand experience building campaigns valued at over $110 million annually. Her research includes consumer behavior (gender & generational), user experience & strategic marketing for startups & entrepreneurs.
Developing a Winning
presented by !
Getting to know your presenters:!
• University of WI!
• 20+ years experience!
• Launched Southwest Airlines Social
Media, SWABIZ & Ding!!
• Live in a world of rainbows &
unicorns – They like me here!
• Professional squirrel spotter!
• Iowa State & Arizona State!
• Brand advocate w/agency
• Geeks out over case studies &
• Momma bear to Harper & Anders!
What it takes to win.!
Bottom line: PREPARATION !
Let’s break it into steps.!
Identify your IP.!
Never. Never. Never. (one more time) !
NEVER. Start to crowdfund before you’ve
identiﬁed & protected your intellectual
What is Intellectual Property?!