Your Hotel on TripAdvisor

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Your Hotel On TripAdvisor
• Business Listings
• Metasearch
• Strategies & Views
• Instant Booking
• Advertising
• TripAdvisor Popularity Rankings
• Reviews / Responses

Business Listings & Metasearch
-Top 10%
-10% - 25%
-25% +

Metasearch Strategies
TripAdvisor Bidding Strategies
• Position
• Bid to Volume
• Bid to Max

Metasearch Strategies
TripAdvisor Bidding Strategies
• Position
• Bid to Volume
• Bid to Max
• Bid to Only (aka Single Chevron)

Metasearch Strategies
TripAdvisor Bidding Strategies
• Position
• Bid to Volume
• Bid to Max
• Bid to Only (aka Single Chevron)
• ROAS

Advantages
Advantages
1. Higher Conversion Rates
-Lack of responsive design in
booking engines IBE designed for
website visitors
-Not mobile, but mobile
mentality. Notice what Google /
TripAdvisor are doing with their
own booking models—Click, Click,
Book!

Advantages
Advantages
1. Higher Conversion Rates
2. Mobile Optimized
3. Paid as Commission vs. CPC
4. Plug & Play

Disadvantages
Disadvantages
1. Giving up control
2. Less Visibility
Managed CPC usually wins
3. Not just owning, but truly
embracing the guest
4. Outsourcing your bookings

When Not To Use
When Not To Use
1. I’m getting double-digit + meta
conversion rates on my own IBE
2. I want to own my branded search
terms
3. I want more volume / visibility
4. I not only want to own the guest,
but have a marketing plan to
maximize this.
5. I want control

Know Your Reputation
Popularity Rankings
1. Review Ratings
2. # of Reviews
3. Frequency of Reviews
4. Search Volume

Know Your Reputation
Reviews & Responses

Coming Soon
Upcoming Webinars
#2. Google
#3. Kayak / Trivago

Q&A
Dean Schmit, Sales Operations Manager
dean.schmit@derbysoft.net

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Your Hotel on TripAdvisor

1. Metasearch TripAdvisor

2. Previews Your Hotel On TripAdvisor • Business Listings • Metasearch • Strategies & Views • Instant Booking • Advertising • TripAdvisor Popularity Rankings • Reviews / Responses

3. Business Listings & Metasearch -Top 10% -10% - 25% -25% +

4. Metasearch Strategies TripAdvisor Bidding Strategies • Position • Bid to Volume • Bid to Max

5. Metasearch Strategies TripAdvisor Bidding Strategies • Position • Bid to Volume • Bid to Max • Bid to Only (aka Single Chevron)

6. Different View

7. Metasearch Strategies TripAdvisor Bidding Strategies • Position • Bid to Volume • Bid to Max • Bid to Only (aka Single Chevron) • ROAS

8. A Brief History of IB

9. How it Started…

10. TripAdvisor IB

11. Pros and Cons of Assisted Booking

12. Advantages Advantages 1. Higher Conversion Rates -Lack of responsive design in booking engines IBE designed for website visitors -Not mobile, but mobile mentality. Notice what Google / TripAdvisor are doing with their own booking models—Click, Click, Book!

13. Advantages Advantages 1. Higher Conversion Rates 2. Mobile Optimized 3. Paid as Commission vs. CPC 4. Plug & Play

14. Disadvantages Disadvantages 1. Giving up control 2. Less Visibility Managed CPC usually wins 3. Not just owning, but truly embracing the guest 4. Outsourcing your bookings

15. When Not To Use When Not To Use 1. I’m getting double-digit + meta conversion rates on my own IBE 2. I want to own my branded search terms 3. I want more volume / visibility 4. I not only want to own the guest, but have a marketing plan to maximize this. 5. I want control

16. TripAdvisor Advertising

17. Advertising

18. Know Your Reputation Popularity Rankings 1. Review Ratings 2. # of Reviews 3. Frequency of Reviews 4. Search Volume

19. Know Your Reputation Reviews & Responses

20. Know Your Reputation General Content

21. Know Your Reputation

22. Coming Soon Upcoming Webinars #2. Google #3. Kayak / Trivago

23. Q&A Dean Schmit, Sales Operations Manager dean.schmit@derbysoft.net