2. Previews
Upcoming Metasearch Webinars
1. What it is, What it Does, Why it Matters
2. Pros and Cons of Assisted Booking
3. Budgeting for Metasearch
4. The Roles of Rate Parity – Seen and Unseen
3. Previews
Upcoming Metasearch Webinars
1. What it is, What it Does, Why it Matters
• Overview of major metasearch channels
• Pros & Cons of metasearch
• KPI’s to consider
16. Perspective - Best and Worst Candidates for Meta
$3/click @ 10% conversion = 10 clicks per booking (x $3 cpc) = $30
$30/nt ADR x 1nt stay = 100% Cost of Sale (COS)
$500/nt ADR x 2nt stay ($1,000) = 3% COS
17. Why It Works Well
More qualified leads who are already
aware of rates and availability
Desktop driven but mobile mentality
Campaign stacking shows meta is often a
search point, but not the final step – what
gets in the way?
18. Why It May Not Work Well
Higher ADR = less spontaneity & longer
sales cycle
Rate parity becomes transparent to
consumer
Efficient booking process (or lack thereof)
20. What’s Your Motivation?
More Than Bookings
Why else is metasearch important?
1. Branding
2. Volume
3. Owning the guest
4. If you don’t, somebody else will
21. I'm an Independent hotel – Can I Play Too?
YES!!!
Advantage – More Flexibility in
Rate Strategies
Challenge – ARI feed, Budgets,
And Resources to Manage Campaigns