1. Metasearch
Pros & Cons of
Assisted Booking Programs

2. Previews
Metasearch Webinar Series
1. What it is, What it Does, Why it Matters
2. Pros and Cons of Assisted Booking
3. Budgeting for Metasearch
4. The Roles of Rate Parity – Seen and Unseen

3. Previews
Today’s Webinar
2. Pros and Cons of Assisted Booking
• How it all began
• Advantages
• Disadvantages

4. How it Started…

5. How it Started…

6. What Is Assisted Booking?

7. What Is Assisted Booking?

8. Comparison
TripAdvisor Google

9. Google
CPC Commission
CPC Commission
Brand BoG

10. Pros and Cons of Assisted Booking

11. Advantages
Advantages
1. Higher Conversion Rates
-Lack of responsive design in
booking engines IBE designed for
website visitors
-Not mobile, but mobile
mentality. Notice what Google /
TripAdvisor are doing with their
own booking models—Click, Click,
Book!

12. The Good

13. Not Optimized for Meta
Hotel

14. Advantages
Advantages
1. Higher Conversion Rates
2. Mobile Optimized
3. Paid as Commission vs. CPC
4. Plug & Play

15. When To Use
When To Use
1. Changing IBE is not easy
2. My site is not optimized for mobile
3. I do not have a budget
4. Needs to be easy*
*With qualifications…..

16. Disadvantages
Disadvantages
1. Giving up control
“Effective CPC”

17. Disadvantages

18. Disadvantages
Disadvantages
1. Giving up control
“Effective CPC”
2. Less Visibility
Managed CPC usually wins
3. Not just owning, but truly
embracing the guest
4. Outsourcing your bookings

19. When Not To Use
When Not To Use
1. I’m getting double-digit + meta
conversion rates on my own IBE
2. I want to own my branded search
terms
3. I want more volume / visibility
4. I not only want to own the guest,
but have a marketing plan to
maximize this.
5. I want control

20. In The End….

21. Q&A
Dean Schmit, Sales Operations Manager
dean.schmit@derbysoft.net

22. Coming Soon
Upcoming Webinars
#3. Budgeting for Metasearch
#4. Rate Parity’s Impact on Metasearch