Operations Management - Book1.p - Dr. Abdulfatah A. Salem
Metro newspaper advert research
1. Metro Newspaper Advert
Target Audience: We chose this newspaper as we
asked people of the same age target (16-19) as our
documentary just to see what newspapers they read.
The most popular from out feedback was Metro. We
want to advertise our documentary in the Metro as its
free, meaning that more young people are likely to
see it as they travel to college or University. I used to
get the Metro at the train station on my way to
school just to read my horoscope, which is why I
think it is an appropriate newspaper to advertise in
because our advert is more likely to receive more
views than other newspapers.
Looking at the one on the left, its front cover features
young people advertising clothes. This is unusual as
other newspapers feature headline stories in the news
but Metro chose to things that interest young people.
Making this newspaper more appealing to younger
audiences
2. This is a film advert that features in the Metro. Although we are doing a
documentary advert we can still take ideas from this film poster that we can
incorporate in to our advertisement.
Colour: They have just used one dominant colour. This is effective as it
does not distract the viewers eye allowing the to notice the black bold
heading first. Then you notice the white reviews. When someone is flicking
through pages the use of this green is eye-catching and will make someone
stop and look.
Headings: The title of the film take the most which I think had been done
to indent the name into ones memory. Ones the newspaper has been thrown
away, the one thing the reader should remember is the name of the film.
Images: The images are simple silhouettes that seem to fall into the
background. They have deliberately minimised the space taken by the
image in order to have more catching phrases that will make the reader
want to see the film.
Newspaper reviews: In a newspaper advert they have reviews as the
audience has more time to read and take in information appose to a
billboard poster which you see as you drive past. In out documentary
advertisement we may add in some reviews from sources that young people
recognise. This should make them more interested in watching the
documentary.
Advert Analysis
