At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes in depth on spirits, which make up 47.8% of China’s alcohol revenue, and wine, which is 8.2% of the alcohol market revenue.
Key stats on China’s wine and spirit market:
- France is the top alcohol exporter to China, making 31% of imported alcohol value in the first half of 2022
- Brandy is the largest imported spirit in China, making 68% of the imported spirits market in 2021
- 94% of Chinese survey respondents in 2020 reported drinking red wine in the last year
- China’s domestic wine production is on the decrease, falling at a CAGR of -18* from 2016 to 2020
- Tequila is experiencing the highest growth among liquor imports, with a 66% import volume increase from 2020 to 2021.
- Besides Baijiu, Vodka is the most consumed liquor, with Absolut Vodka being the top brand, at 53% Vodka market share.
What you can learn from the report:
- How foreign brands localize to the Chinese wine market while keeping a foreign identity
- How the lockdowns have impacted China’s alcohol consumption and drinking habits
- According to our social listening, at what occasions do Chinese consumers drink wine and spirits
- What are the drivers for Chinese to consume wine and spirits
- What countries are rising in favor as importers, and which are facing challenges
- How wine and spirits brands should market their products in China
2. Introduction to the Wine and Spirits market in China
1. 03
Wine trends in China
2. 07
19
Whisky and brandy trends in China
3.
29
Domestic industry competitors in China
4.
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44. 44
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