The Network Is Your Customer: 5 Strategies to Thrive In a Digital Age - by David L Rogers
1. THE NETWORK IS YOUR CUSTOMER5 Strategies to Thrive in a Digital Age David Rogers Executive Director, Center on Global Brand Leadership Columbia Business School www.davidrogers.biz
2. Buy the Book Anywhere: -Hardcover -Kindle ebook -Nook ebook Free Sample Chapter: http://thenetworkisyourcustomer.com
45. CONNECT … with one another, by sharing their ideas as text, images, videos, & social links 45 Behavior #4: Customer networks want to…
46. In the last 30 minutes… 15 million messages, links, photos, videos, articles, and quizzes have been posted to Facebook. 700 hours of new video footage have been uploaded by users onto YouTube. Half a millionshort text posts have been sent to Twitter… equal in length to about 30 Harry Potter books x30
47. Social media shape brands Most trusted sources of information on brands: #1 recommendations from personal acquaintances (90%) #2(tied) online consumer opinions from strangers (70%)
48. Become a part of your customers’ conversations 48 The CONNECT Strategy