2. • Art style
• Contrast
• Box art
• Live action trailer
• Early decision to support 8 players
• Draws a large crowd
• Submit to festivals early and often
• Small scope and focused design
• Tight controls
• Emergent gameplay
• Finding a niche
3. • Not reaching the niche
• Missed opportunities
• Steam Early Access
• Lack of online multiplayer
• Insufficient marketing
• Not building a strong community
4. • Playtest, playtest, playtest
• Iterative level design
• Underestimating Xbox One development time
• Connected storage
• Achievements
• Certification prep
• Festivals are great for visibility and marketing
• Very expensive
• Bundles
• Great for Greenlight
• Disappointing for business