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The Evolution of Traditional HR into
Employee Experience
Gina O’Reilly – COO, Nitro
•
San Francisco
•
Dublin •
Nitra
• St. Petersburg
•
Melbourne
Who is Nitro?
200 employees
Across 5 locations
Founded in Australia in 2005
Global HQ now San Francisco
500,000 customers in almost
200 countries
What do we do?
The first and now leading
replacement for Adobe Acrobat
Nitro Pro
The easiest and most powerful way to
share documents for eSigning,
approvals, collaboration and workflow
Nitro Cloud
What’s on Tap
1. A Brief History of HR
2. Evolution from HR 1.0 to 2.0
3. Why it Matters
4. What this Means at Nitro
A Brief History of HR
Ancient Greece China Industrial Revolution Modern Day
Ancient Greece
• Leading ancient military state and one of the
most successful cities in Greece
• Highly sophisticated training and education
(L&D), each male was trained by a soldier
(mentor) and shared a common vision
• Highly efficient HR management at its best,
enabling one small city to command most of
Greece and defeat the Persians.
Ancient China
• First to require public officials to administer
the country based on centralized government
rules and processes
• Designed the first recruitment process in human
history with defined requirements for key roles
• Recruited the best talent and then invested in
education and development, recognizing the value
of human capital
Industrial Revolution
• Modern-day notion of managing human resources
born during this period in the 18th century
• New factories led to 1000s of new workers as quick
and cheap production was the priority
• In 1914, the 8-hour work day was first introduced
by Henry Ford; maternity benefit in 1928
• Purpose of “HR” back then was very different and
HR management in reality was not yet a concept
Modern Day
• Today HR management is a wildly varied,
multifaceted and dynamic entity, often
misunderstood and frequently evolving
• Employee Experience is a relatively new concept,
but one that switches the emphasis of HR from
company protection to employee support
• Move away from HR as a problem dumping ground,
mired in paperwork and processes, to a proactive
strategic function delivering real business results
Vive la Revolution!
The Value of
Employee Experience
Culture is not…
• The beer and unlimited snacks
• The ping pong or foosball
• The dog walking or dry cleaning service
• The ridiculous amount of “free stuff”
• Contrived, easy to replicate, or manufacture
Instead, real Culture is…
• The sum of all your employees’ behaviors
• Driven from the top and built on clear values
• Focused on a commitment to success and a high
performance environment w/ clear expectations and
accountability
• Centred around employee growth and development
• Authentic, forward thinking, creative, and innovative
• Guided, supported, and championed by EX
Everything
Affects
Culture
Why does it matter?
Gallup estimates that active employee
disengagement costs the U.S. economy
$450-550 billion per year
Disengaged employees aren’t just
unhappy at work, they’re busy acting out
that unhappiness, undermining what
their engaged co-workers accomplish
Disengaged employees are essentially
‘checked out’, sleepwalking through
their workday, putting time – but not
energy or passion – into their work
Engaged employees are the
lifeblood of their companies, with
significantly higher productivity,
profitability, and customer ratings,
and less turnover and absenteeism
Engaged employees drive
execution and innovation, and
proactively help move your
company forward — even during
difficult times.
EX is the main
ambassador for
Culture &
Employee Engagement
EX at Nitro
We attract and hire the
best talent.
We have an amazing
global team.
We have the best L&D
function. Period.
We nail the First 90 for
each role.
Employee engagement is
high and improving.
We nurture a high
performance, fun culture.
Best Bennies & Perks in
each market.
We have the best People
team in the biz.
We are recognized as a
Best Place to Work.
Be flexible, be proactive, be positive,
be committed to learning, have fun,
and focus on results.
Be Switzerland. 
Nitro is a great place to work
Thanks to an AWESOME team
Who share a set of strong
Core Company Values
High Performance Be GoodNo Bullshit
The Nitro Way
1. Performance and results always come first.
2. We don’t tolerate bullshit.
3. We won’t lose our Aussie roots.
4. We take our work seriously, but not ourselves (Work Smart, Play Hard).
5. We won’t work in solos. Every team is critical to success.
The Nitro Way
6. We don’t feel entitled. We appreciate everything we have.
7. Nitronauts are mates! We trust each other and have each other’s back.
8. We treat people with respect. Always.
9. We work extremely hard, but we do not allow burnout.
10. We leave egos and baggage at the door.
The Nitro Way
11. We take initiative and focus on the solution, not the problem. We
communicate and collaborate effectively to get the right outcome.
12. No f*ckwits!
13. We recruit and develop talent to the highest standards.
14. Our Nitronauts want to be here.
15. We will not do anything that damages our team or our company.
Our Vision:
Nitro is the
best place to work.
Period.
Hard Work,
Good Times.
Centered Around…
Core Values and Key
EX Themes
Teamwork
Engagement
Always Learning,
Always Evolving
The 3 Fs
of Employee Experience
The Fundamentals
• Competitive market comp including employee stock options, 401(k), life
assurance, etc.
• Generous paid time off to support a healthy work/life balance:
vacation, sick leave, maternity & paternity, birthday day off, VTO
• Excellent healthcare benefits
• Comfortable, safe, friendly, and fun work environments
• Strong company values and a clear vision
• Clear goals and expectations with companywide accountability
The Fringe
• Career path development and growth
• Continuous learning (Nitro U, Be Bold series, external training, etc.)
• Doing good and giving back (Nitro Gives)
• Meaningful perks (catered lunches, fully stocked kitchens, Body & Mind
program, gym, commuter, and car hire discounts, “You Rock!” Awards,
intra-company travel and transfers, and so on)
• Commitment to driving diversity (recruitment strategies, Nitronauties,
Women in Leadership and Tech, etc.)
The Fun
• Fun sits right at the top, no shortage of it at Nitro
• Not something you can prescribe (awkward) but important when you’re
asking people to work hard
• Regular events and opportunities to socialize with other Nitronauts
(monthly wine club, trivia and movie nights, meet-ups), team outings,
Friends & Family get-togethers, fully stocked office bars, etc.
• Striking the right balance is important
• Ultimately, we try to foster an environment where people want to be,
whether they’re working or taking some time out to play
Our Key Learnings
1. Codify your company values – make them visible, repeat often, and live by them
2. Hire employees who align with and embrace those values and help raise the bar
3. Don’t underestimate the power of diversity within your business
4. Lead by example and ensure ownership lies with all leaders (Nitro’s 5Bs)
5. Hold everyone accountable to being a culture fit (recruitment, performance
management, the Nitro Way)
6. Culture is a work in progress: it will change and evolve over time, you just need to
protect and guide it
7. Drive transparency and open comms, and be consistent
8. Lean in to uncertainty, take risks, move quickly when you make mistakes, and
recognize failure happens along the way to success
9. Building a culture of engagement makes good business sense – you’ll see the results
10. Measure EX progress and share results
Closing Thoughts
Great products and services create competitive advantage but happy, high-
performing, in-it-for-the-long-haul people are the advantage that stands the
test of time.
Create the right work environment, and you’ll not only consistently attract the
best talent, but you’ll retain it too.
So, think about ditching traditional HR as you know it and double down on EX!
Thanks!
Q & A
t: gina_oreilly

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Culture Summit 2015 - The Evolution of Traditional HR into Employee Experience with Gina O'Reily COO at Nitro

  • 1. The Evolution of Traditional HR into Employee Experience Gina O’Reilly – COO, Nitro
  • 2. • San Francisco • Dublin • Nitra • St. Petersburg • Melbourne Who is Nitro? 200 employees Across 5 locations Founded in Australia in 2005 Global HQ now San Francisco 500,000 customers in almost 200 countries
  • 3. What do we do? The first and now leading replacement for Adobe Acrobat Nitro Pro The easiest and most powerful way to share documents for eSigning, approvals, collaboration and workflow Nitro Cloud
  • 4. What’s on Tap 1. A Brief History of HR 2. Evolution from HR 1.0 to 2.0 3. Why it Matters 4. What this Means at Nitro
  • 5. A Brief History of HR Ancient Greece China Industrial Revolution Modern Day
  • 6. Ancient Greece • Leading ancient military state and one of the most successful cities in Greece • Highly sophisticated training and education (L&D), each male was trained by a soldier (mentor) and shared a common vision • Highly efficient HR management at its best, enabling one small city to command most of Greece and defeat the Persians.
  • 7. Ancient China • First to require public officials to administer the country based on centralized government rules and processes • Designed the first recruitment process in human history with defined requirements for key roles • Recruited the best talent and then invested in education and development, recognizing the value of human capital
  • 8. Industrial Revolution • Modern-day notion of managing human resources born during this period in the 18th century • New factories led to 1000s of new workers as quick and cheap production was the priority • In 1914, the 8-hour work day was first introduced by Henry Ford; maternity benefit in 1928 • Purpose of “HR” back then was very different and HR management in reality was not yet a concept
  • 9. Modern Day • Today HR management is a wildly varied, multifaceted and dynamic entity, often misunderstood and frequently evolving • Employee Experience is a relatively new concept, but one that switches the emphasis of HR from company protection to employee support • Move away from HR as a problem dumping ground, mired in paperwork and processes, to a proactive strategic function delivering real business results
  • 11. The Value of Employee Experience
  • 12. Culture is not… • The beer and unlimited snacks • The ping pong or foosball • The dog walking or dry cleaning service • The ridiculous amount of “free stuff” • Contrived, easy to replicate, or manufacture
  • 13. Instead, real Culture is… • The sum of all your employees’ behaviors • Driven from the top and built on clear values • Focused on a commitment to success and a high performance environment w/ clear expectations and accountability • Centred around employee growth and development • Authentic, forward thinking, creative, and innovative • Guided, supported, and championed by EX
  • 15.
  • 16. Why does it matter?
  • 17. Gallup estimates that active employee disengagement costs the U.S. economy $450-550 billion per year
  • 18. Disengaged employees aren’t just unhappy at work, they’re busy acting out that unhappiness, undermining what their engaged co-workers accomplish
  • 19. Disengaged employees are essentially ‘checked out’, sleepwalking through their workday, putting time – but not energy or passion – into their work
  • 20. Engaged employees are the lifeblood of their companies, with significantly higher productivity, profitability, and customer ratings, and less turnover and absenteeism
  • 21. Engaged employees drive execution and innovation, and proactively help move your company forward — even during difficult times.
  • 22. EX is the main ambassador for Culture & Employee Engagement
  • 24.
  • 25. We attract and hire the best talent. We have an amazing global team. We have the best L&D function. Period. We nail the First 90 for each role. Employee engagement is high and improving. We nurture a high performance, fun culture. Best Bennies & Perks in each market. We have the best People team in the biz. We are recognized as a Best Place to Work.
  • 26. Be flexible, be proactive, be positive, be committed to learning, have fun, and focus on results. Be Switzerland. 
  • 27. Nitro is a great place to work
  • 28. Thanks to an AWESOME team
  • 29. Who share a set of strong Core Company Values High Performance Be GoodNo Bullshit
  • 30. The Nitro Way 1. Performance and results always come first. 2. We don’t tolerate bullshit. 3. We won’t lose our Aussie roots. 4. We take our work seriously, but not ourselves (Work Smart, Play Hard). 5. We won’t work in solos. Every team is critical to success.
  • 31. The Nitro Way 6. We don’t feel entitled. We appreciate everything we have. 7. Nitronauts are mates! We trust each other and have each other’s back. 8. We treat people with respect. Always. 9. We work extremely hard, but we do not allow burnout. 10. We leave egos and baggage at the door.
  • 32. The Nitro Way 11. We take initiative and focus on the solution, not the problem. We communicate and collaborate effectively to get the right outcome. 12. No f*ckwits! 13. We recruit and develop talent to the highest standards. 14. Our Nitronauts want to be here. 15. We will not do anything that damages our team or our company.
  • 33.
  • 35. Nitro is the best place to work. Period.
  • 36.
  • 38. Centered Around… Core Values and Key EX Themes
  • 42. The 3 Fs of Employee Experience
  • 43.
  • 44. The Fundamentals • Competitive market comp including employee stock options, 401(k), life assurance, etc. • Generous paid time off to support a healthy work/life balance: vacation, sick leave, maternity & paternity, birthday day off, VTO • Excellent healthcare benefits • Comfortable, safe, friendly, and fun work environments • Strong company values and a clear vision • Clear goals and expectations with companywide accountability
  • 45. The Fringe • Career path development and growth • Continuous learning (Nitro U, Be Bold series, external training, etc.) • Doing good and giving back (Nitro Gives) • Meaningful perks (catered lunches, fully stocked kitchens, Body & Mind program, gym, commuter, and car hire discounts, “You Rock!” Awards, intra-company travel and transfers, and so on) • Commitment to driving diversity (recruitment strategies, Nitronauties, Women in Leadership and Tech, etc.)
  • 46. The Fun • Fun sits right at the top, no shortage of it at Nitro • Not something you can prescribe (awkward) but important when you’re asking people to work hard • Regular events and opportunities to socialize with other Nitronauts (monthly wine club, trivia and movie nights, meet-ups), team outings, Friends & Family get-togethers, fully stocked office bars, etc. • Striking the right balance is important • Ultimately, we try to foster an environment where people want to be, whether they’re working or taking some time out to play
  • 47. Our Key Learnings 1. Codify your company values – make them visible, repeat often, and live by them 2. Hire employees who align with and embrace those values and help raise the bar 3. Don’t underestimate the power of diversity within your business 4. Lead by example and ensure ownership lies with all leaders (Nitro’s 5Bs) 5. Hold everyone accountable to being a culture fit (recruitment, performance management, the Nitro Way) 6. Culture is a work in progress: it will change and evolve over time, you just need to protect and guide it 7. Drive transparency and open comms, and be consistent 8. Lean in to uncertainty, take risks, move quickly when you make mistakes, and recognize failure happens along the way to success 9. Building a culture of engagement makes good business sense – you’ll see the results 10. Measure EX progress and share results
  • 48. Closing Thoughts Great products and services create competitive advantage but happy, high- performing, in-it-for-the-long-haul people are the advantage that stands the test of time. Create the right work environment, and you’ll not only consistently attract the best talent, but you’ll retain it too. So, think about ditching traditional HR as you know it and double down on EX!
  • 49. Thanks! Q & A t: gina_oreilly

Editor's Notes

  1. The history of HR Evolution from ‘traditional’ HR to Employee Experience Why it’s important What that means at Nitro Key learnings
  2. I was thinking I’d include a few slides here starting with a timeline (which I’d have to build out in terms of content), but something like the classic ape timeline above but obviously not apes. ;) We could then highlight each milestones in the timeline in subsequent slides with more detail on each period. BLURB ABOUT EARLY STAGES OF HR The history of Human Resources starts to get interesting with the evolution of large factories. The rapid development of new industrial approach to work changed the world dramatically. The quick and cheap production became a priority for many industries. The factories hired thousands of workers, who worked up to 16 hours a day. Pretty soon after that, many entrepreneurs/bosses discovered that satisfied employees are WAY more effective and can produce more than sad, depressed employees. Many factories started to introduce voluntary programs for employees to increase their comfort and satisfaction. And on top of that, the government started to intervene to introduce some basic human rights and the work safety legislation. The second rapid development of Human Resources started in the beginning of 20th century. Most organizations introduced the Personnel Management. The personnel department had large responsibilities. It was dealing with issues, introducing the new law requirements. It had the responsibility for the implementation of different social and work place safety programs. Everything was focused on the productivity of employees. The regular productivity increments were the key measure for the management of employees. The significant change was introduced after the 2nd World War because the military developed many training programs for new soldiers. After the war, the training became a respected process in personnel department. During this period, the trade unions evolved. The trade unions changed the rules of the game. The employer got a strong partner to discuss with. Trade unions introduced many improvements at no significant costs for the employer. Today, trade unions are not as strong as they were used to be, but many organizations still benefit or suffer from a strong presence of trade unions in their factories. Story about HR in Ancient Greece – Sparta – Training & Developement Sparta was one of the most-successful cities in the ancient Greece. It was not just a city; it was a leading city for the large part of ancient Greece. It was a military society and state that designed the unique system of the development of male citizens as soldiers. Ancient Athens valued the philosophy, art and education. Sparta was focused purely on wars, and it protected the entire ancient Greece from other nations. Sparta built the modern and highly efficient army that was one of the best armies in the ancient world. All males were trained and highly motivated to join the army and protect the interests of Sparta with the weapon in the hand. Sparta developed a unique development system for young boys and they shared a common vision and mission. Sparta developed a system of the sophisticated development of available Human Resources. Each male was trained to be a soldier and shared the same vision. The entire society valued successful soldiers. The education started during the childhood, but it continued as an adult education. It was a highly efficient Human Resources Management. With limited resources, one small city was able to command most of the Greece and defeat Persians. Story about HR in China – Recruitment – In ancient China, the emperors recognized the importance of an effective management. They required officials and officers that were able to administer the country effectively and based on rules given by the central government. They were expected to understand to the law, able to read and govern the country in the name of the emperor. China designed the first recruitment process in the human history. The government defined the key requirements, skills and competencies of the public officer. The state followed a simple recruitment procedure to identify the best talents among candidates. The education and development procedures were in place to govern the country effectively. It was one of the best tools to manage the satisfaction of citizens. Each advanced society recognized the importance of the education and development system. It recognized how valuable human capital is. They were ruling the world, not because of weapons, but they managed their human capital effectively. These two societies were running expensive systems, but they were effective and they outperformed their neighbors. These are two examples that a good HR Management system evolved even in the past.
  3. Insert the 3Fs triangle and then in the next three slides I would have content on each F