This presentation covers social media best practices. Covering topics in Blogging, Facebook, Twitter, Pinterest, Instagram, and Google+. You'll learn interesting 2014 social media stats, why blogging and creating original content is so valuable to social media, social media do's and don'ts, and the latest trends across channels.

5. 91%OFB2BMARKETERSUSECONTENTMARKETING.
BLOGGING–B2B

6. B2BCOMPANIESTHATBLOGGENERATE
67%MORELEADSPERMONTHTHANTHOSEWHODON’T.
BLOGGING–B2B

7. 86%OFB2CMARKETERSUSECONTENTMARKETING.
BLOGGING–B2C

8. B2CMARKETERSUSEOVER
12CONTENTMARKETINGTACTICS.
BLOGGING–B2C

9. - INTERESTINGCONTENTISONEOFTHE TOP3REASONS
CUSTOMERSCONNECTWITHBRANDS ONSOCIALMEDIA.
- CONTENTISWHATMAKESSOCIALMEDIAEFFECTIVE,NOT
VICEVERSA.
- BLOGGINGISTHEMOSTEFFECTIVEWAYTOCREATECONTENT.
BLOGGING–DON’TBLOG?DON’TSOCIALIZE.

10. BORING
REASONS
1. THOUGHTLEADER
(GETTINGOLD)
2. DRIVETRAFFICBACKTOSITE
(IMPORTANT!BUTTHERE’S
MORE…)
BLOGGING–REASONSTOBLOG

11. “HIP”
REASONS
1. SALESMATERIALS
2. CUSTOMERRESOURCES
3. BRANDAWARENESS
BLOGGING–REASONSTOBLOG

12. EVENMORE“HIP”
REASONS
4. SEO
5. NEWSLETTER/EMAILCONTENT
6. CONSTANTCOMMUNICATION
WITHCUSTOMERS
BLOGGING–REASONSTOBLOG

13. BLOGGING–WHEREDOISTART

14. BLOGGING–WHEREDOISTART

15. BLOGGING–WHEREDOISTART

16. BLOGGING–WHEREDOISTART

18. YOUTUBE,VIMEO
OTHERFORMSOFCONTENT–VIDEOMARKETING

19. PRESENTATIONS
(SLIDESHAREANDLISTLY*)
*THISPRESENTATIONISONLINE
OTHERFORMSOFCONTENT–IN-PERSONEVENTS

20. - GREATFORLEADGENERATION
- BUILDASUBSCRIPTIONLIST
(EMAILMARKETING)
OTHERFORMSOFCONTENT–EBOOKS

22. FACEBOOK

23. - FACEBOOKALGORITHM– EDGERANK
- FAVORSTHE#OFLIKES(ONPOSTS),COMMENTS,ANDSHARES
OVERPAGELIKES
- BIGGERBRANDSHAVEMORESPAM
FACEBOOK–ENGAGEMENTVS.LIKES

24. “SOANDSO”HAS10,000LIKESANDNOPOSTLIKES?WHAT’SUPWITHTHAT?
IT’SCALLEDBUYINGLIKES!ANDITDOESNOTHINGBUTHARM.
FACEBOOK–BUYINGLIKES

25. FACEBOOK–BIGCOMPANIESVS.SMALL

26. GREATCUSTOMERSERVICE
FACEBOOK–ULTABEAUTY

27. FACEBOOK–BIGCOMPANIESVS.SMALL

28. FACEBOOK–ARCEDIUM

29. FACEBOOK–NON-PROFIT

30. TWITTER

31. - SHAREARTICLES.
- PROMOTETHEIRCONTENT–ONCE.
- THEYAUTOMATEEVERYTHING.
TWITTER–WHATMOSTTWEETERSDO

32. - SHARECONTENT(BUTTAKEONEMINUTETOSEARCHTHE
AUTHOR’STWITTERHANDLE).
- RETWEETFOLLOWERS(BUTCOMMENTWHY).
- PROMOTEYOUROWNCONTENT (BUTMULTIPLETIMES,
TESTBESTPOSTINGTIMES,ANDTESTHEADLINES).
TWITTER–WHATYOUSHOULDDO

33. PRACTICECOPYWRITING
TWITTER–THEARTOFTWEETING

34. YUCK!
TWITTER–THEARTOFTWEETING

35. TWITTER–STARTACONVERSATION

36. - AUTOMATEDDMs
- SHARINGANARTICLEWITHOUTTHEAUTHOR’SHANDLE
- “THANKSFORTHEFOLLOW!”
- ABUSINGHASHTAGS
- PUSHFROMFACEBOOK
- SHARINGARTICLESYOU’VENEVERREAD
- NEVEREXPLORINGOUTSIDEYOURCOMMUNITY
TWITTER–WHATNOTTODOONTWITTER

37. FOCUSONTWITTERLISTS
TWITTER–TWITTERANALYTICS

38. USETOOLSLIKEBUFFERTOTESTMULTIPLEHEADLINES.
TRACKRETWEETS,FAVORITES,ANDCLICKS.
TWITTER–TESTING,TESTING

39. LINKEDINANDB2B–INPERFECTHARMONY

40. 65%OFB2BMARKETERSHAVEACQUIRED
ACUSTOMERTHROUGHLINKEDIN.
LINKEDIN–B2B

41. LINKEDINGROUPS
LINKEDIN–STAYACTIVE

42. CUBICLENINJASHASOVER1,000FOLLOWERS!
LINKEDIN–COMPANYUPDATES

43. LINKEDIN–LINKEDINBLOGGING

44. - EXTENDYOURLINKEDIN
NETWORK.
- EXPLORETOPICS.
- ASKFORADVICE.
- SHAREVALUABLECONTENT.
LINKEDIN–AMERICANEXPRESSOPENFORUM

45. PINTEREST

46. - IT’SNOTHINGBUTWEDDINGIDEAS,DIY’SANDFOODRECIPES.
- MARKETERSDON’TBENEFIT.
PINTEREST–MYTHS

47. CLICK-THROUGHANDSALES
CONVERSATIONRATESHIGHER
ONPINTERESTTHANONTWITTER
ANDFACEBOOK.
PINTEREST–STATS

48. - PINTERESTISALLABOUT COMPULSIVEBUYS.
- YOURAUDIENCEMUST MEETTHEAUDIENCEOFPINTEREST
(YOUNGFEMALES).
- GREATFORARTICLES,BUTYOUMUST MAKEITWORTH
THESHARE.
PINTEREST–HERE’STHEDEAL

49. PINTEREST–SHAREBUTTONS

50. HTTP://PINTEREST.COM/SOURCE/YOURWEBSITE.COM
PINTEREST–ANALYTICS

51. GOOGLEANALYTICS
PINTEREST–ANALYTICS

52. INSTAGRAM

53. - 2014–150MILLIONACTIVEUSERS.
- MTV–MOSTFOLLOWEDBRAND.
- 43%OFTOP100BRANDSON
INSTAGRAMPOSTDAILY.
INSTAGRAM

54. INSTAGRAM–INSTAGRAM-IFICATION
- SHOWNEWPRODUCTS.
- GOBEHINDTHESCENES.
- PROMOCODES.
- FEATURECUSTOMERS.
- PRODUCTPLACEMENT.

55. INSTAGRAM–PROMOTECONTENT

56. GOOGLE+

57. GOOGLE LOCALLISTINGS+
UNVERIFIED

58. GOOGLE LOCALLISTINGS+

59. GOOGLE LOCAL+

60. GOOGLE LOCALLISTINGS+
59%OFCONSUMERSUSEGOOGLEEVERYMONTH
TOFINDREPUTABLE,LOCALBUSINESS.

61. GOOGLE LOCALLISTINGS+
50%OFMOBILESEARCHESARECONDUCTEDIN
HOPESOFFINDINGLOCALRESULTS– 61%OF
THOSESEARCHESRESULTINAPURCHASE.

62. GOOGLERANKING
NOTINTOPSEVEN:

63. IMPROVEGOOGLE LISTINGS+
- CRAFTCUSTOMBUSINESSDESCRIPTIONS.
- ADDCONTENTLIKEPHOTOSANDVIDEOS.
- REMOVEDUPLICATELISTINGS.
- ADDASHORTDESCRIPTION TOTITLETAG.

64. GOOGLE BUSINESS+

65. GOOGLE SEARCHANDGMAIL+

66. hello@cubicleninjas.com
1-888-77-NINJA