The Truth About Social Media
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The Truth About Social Media

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This presentation covers social media best practices. Covering topics in Blogging, Facebook, Twitter, Pinterest, Instagram, and Google+. You'll learn interesting 2014 social media stats, why blogging ...

This presentation covers social media best practices. Covering topics in Blogging, Facebook, Twitter, Pinterest, Instagram, and Google+. You'll learn interesting 2014 social media stats, why blogging and creating original content is so valuable to social media, social media do's and don'ts, and the latest trends across channels.

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  • These are reasons you hear often. They are still great reasons, but there’s more benefits to blogging. <br />
  • -How often will you post? Who is responsible for the content? How accessible is your blog platform? Promotion plan (sales reps, social media, contacts) <br />
  • Although it’s the most effective, there’s other options. <br />
  • John Greene is a #1 bestselling author, known for Fault In Our Stars. Him and his brother are also well known for their video channel. John does a lot of fun marketing through his videos and are always entertaining. His target audience is young adults, so YouTube works well for him. <br />
  • Promote them online as a resource for attendees. <br />
  • Talk about the video study here! <br />
  • Ulta Beauty – Customer service, people follow for discounts, contest, and for quicker service than over the phone. <br />
  • Ulta beauty is a B2C company that does not hide their Facebook wall. All followers can post complaints and reviews. Hundreds of complaints are resolved within an hour or so. Customer service reps watch Facebook all day long. <br />
  • Local events, reviews, food specials, coffee blends, contact info and hours, coupons, discounts, content for coffee lovers <br />
  • When someone on twitter adds you to a list, that means they’re paying attention to you. <br />

The Truth About Social Media The Truth About Social Media Presentation Transcript

  • 91%OFB2BMARKETERSUSECONTENTMARKETING. BLOGGING–B2B
  • B2BCOMPANIESTHATBLOGGENERATE 67%MORELEADSPERMONTHTHANTHOSEWHODON’T. BLOGGING–B2B
  • 86%OFB2CMARKETERSUSECONTENTMARKETING. BLOGGING–B2C
  • B2CMARKETERSUSEOVER 12CONTENTMARKETINGTACTICS. BLOGGING–B2C
  • - INTERESTINGCONTENTISONEOFTHE TOP3REASONS CUSTOMERSCONNECTWITHBRANDS ONSOCIALMEDIA. - CONTENTISWHATMAKESSOCIALMEDIAEFFECTIVE,NOT VICEVERSA. - BLOGGINGISTHEMOSTEFFECTIVEWAYTOCREATECONTENT. BLOGGING–DON’TBLOG?DON’TSOCIALIZE.
  • BORING REASONS 1. THOUGHTLEADER (GETTINGOLD) 2. DRIVETRAFFICBACKTOSITE (IMPORTANT!BUTTHERE’S MORE…) BLOGGING–REASONSTOBLOG
  • “HIP” REASONS 1. SALESMATERIALS 2. CUSTOMERRESOURCES 3. BRANDAWARENESS BLOGGING–REASONSTOBLOG
  • EVENMORE“HIP” REASONS 4. SEO 5. NEWSLETTER/EMAILCONTENT 6. CONSTANTCOMMUNICATION WITHCUSTOMERS BLOGGING–REASONSTOBLOG
  • BLOGGING–WHEREDOISTART
  • BLOGGING–WHEREDOISTART
  • BLOGGING–WHEREDOISTART
  • BLOGGING–WHEREDOISTART
  • YOUTUBE,VIMEO OTHERFORMSOFCONTENT–VIDEOMARKETING
  • PRESENTATIONS (SLIDESHAREANDLISTLY*) *THISPRESENTATIONISONLINE OTHERFORMSOFCONTENT–IN-PERSONEVENTS
  • - GREATFORLEADGENERATION - BUILDASUBSCRIPTIONLIST (EMAILMARKETING) OTHERFORMSOFCONTENT–EBOOKS
  • FACEBOOK
  • - FACEBOOKALGORITHM– EDGERANK - FAVORSTHE#OFLIKES(ONPOSTS),COMMENTS,ANDSHARES OVERPAGELIKES - BIGGERBRANDSHAVEMORESPAM FACEBOOK–ENGAGEMENTVS.LIKES
  • “SOANDSO”HAS10,000LIKESANDNOPOSTLIKES?WHAT’SUPWITHTHAT? IT’SCALLEDBUYINGLIKES!ANDITDOESNOTHINGBUTHARM. FACEBOOK–BUYINGLIKES
  • FACEBOOK–BIGCOMPANIESVS.SMALL
  • GREATCUSTOMERSERVICE FACEBOOK–ULTABEAUTY
  • FACEBOOK–BIGCOMPANIESVS.SMALL
  • FACEBOOK–ARCEDIUM
  • FACEBOOK–NON-PROFIT
  • TWITTER
  • - SHAREARTICLES. - PROMOTETHEIRCONTENT–ONCE. - THEYAUTOMATEEVERYTHING. TWITTER–WHATMOSTTWEETERSDO
  • - SHARECONTENT(BUTTAKEONEMINUTETOSEARCHTHE AUTHOR’STWITTERHANDLE). - RETWEETFOLLOWERS(BUTCOMMENTWHY). - PROMOTEYOUROWNCONTENT (BUTMULTIPLETIMES, TESTBESTPOSTINGTIMES,ANDTESTHEADLINES). TWITTER–WHATYOUSHOULDDO
  • PRACTICECOPYWRITING TWITTER–THEARTOFTWEETING
  • YUCK! TWITTER–THEARTOFTWEETING
  • TWITTER–STARTACONVERSATION
  • - AUTOMATEDDMs - SHARINGANARTICLEWITHOUTTHEAUTHOR’SHANDLE - “THANKSFORTHEFOLLOW!” - ABUSINGHASHTAGS - PUSHFROMFACEBOOK - SHARINGARTICLESYOU’VENEVERREAD - NEVEREXPLORINGOUTSIDEYOURCOMMUNITY TWITTER–WHATNOTTODOONTWITTER
  • FOCUSONTWITTERLISTS TWITTER–TWITTERANALYTICS
  • USETOOLSLIKEBUFFERTOTESTMULTIPLEHEADLINES. TRACKRETWEETS,FAVORITES,ANDCLICKS. TWITTER–TESTING,TESTING
  • LINKEDINANDB2B–INPERFECTHARMONY
  • 65%OFB2BMARKETERSHAVEACQUIRED ACUSTOMERTHROUGHLINKEDIN. LINKEDIN–B2B
  • LINKEDINGROUPS LINKEDIN–STAYACTIVE
  • CUBICLENINJASHASOVER1,000FOLLOWERS! LINKEDIN–COMPANYUPDATES
  • LINKEDIN–LINKEDINBLOGGING
  • - EXTENDYOURLINKEDIN NETWORK. - EXPLORETOPICS. - ASKFORADVICE. - SHAREVALUABLECONTENT. LINKEDIN–AMERICANEXPRESSOPENFORUM
  • PINTEREST
  • - IT’SNOTHINGBUTWEDDINGIDEAS,DIY’SANDFOODRECIPES. - MARKETERSDON’TBENEFIT. PINTEREST–MYTHS
  • CLICK-THROUGHANDSALES CONVERSATIONRATESHIGHER ONPINTERESTTHANONTWITTER ANDFACEBOOK. PINTEREST–STATS
  • - PINTERESTISALLABOUT COMPULSIVEBUYS. - YOURAUDIENCEMUST MEETTHEAUDIENCEOFPINTEREST (YOUNGFEMALES). - GREATFORARTICLES,BUTYOUMUST MAKEITWORTH THESHARE. PINTEREST–HERE’STHEDEAL
  • PINTEREST–SHAREBUTTONS
  • HTTP://PINTEREST.COM/SOURCE/YOURWEBSITE.COM PINTEREST–ANALYTICS
  • GOOGLEANALYTICS PINTEREST–ANALYTICS
  • INSTAGRAM
  • - 2014–150MILLIONACTIVEUSERS. - MTV–MOSTFOLLOWEDBRAND. - 43%OFTOP100BRANDSON INSTAGRAMPOSTDAILY. INSTAGRAM
  • INSTAGRAM–INSTAGRAM-IFICATION - SHOWNEWPRODUCTS. - GOBEHINDTHESCENES. - PROMOCODES. - FEATURECUSTOMERS. - PRODUCTPLACEMENT.
  • INSTAGRAM–PROMOTECONTENT
  • GOOGLE+
  • GOOGLE LOCALLISTINGS+ UNVERIFIED
  • GOOGLE LOCALLISTINGS+
  • GOOGLE LOCAL+
  • GOOGLE LOCALLISTINGS+ 59%OFCONSUMERSUSEGOOGLEEVERYMONTH TOFINDREPUTABLE,LOCALBUSINESS.
  • GOOGLE LOCALLISTINGS+ 50%OFMOBILESEARCHESARECONDUCTEDIN HOPESOFFINDINGLOCALRESULTS– 61%OF THOSESEARCHESRESULTINAPURCHASE.
  • GOOGLERANKING NOTINTOPSEVEN:
  • IMPROVEGOOGLE LISTINGS+ - CRAFTCUSTOMBUSINESSDESCRIPTIONS. - ADDCONTENTLIKEPHOTOSANDVIDEOS. - REMOVEDUPLICATELISTINGS. - ADDASHORTDESCRIPTION TOTITLETAG.
  • GOOGLE BUSINESS+
  • GOOGLE SEARCHANDGMAIL+
  • hello@cubicleninjas.com 1-888-77-NINJA