The Truth About Social Media

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This presentation covers social media best practices. Covering topics in Blogging, Facebook, Twitter, Pinterest, Instagram, and Google+. You'll learn interesting 2014 social media stats, why blogging and creating original content is so valuable to social media, social media do's and don'ts, and the latest trends across channels.

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The Truth About Social Media

  1. 1. 91%OFB2BMARKETERSUSECONTENTMARKETING. BLOGGING–B2B
  2. 2. B2BCOMPANIESTHATBLOGGENERATE 67%MORELEADSPERMONTHTHANTHOSEWHODON’T. BLOGGING–B2B
  3. 3. 86%OFB2CMARKETERSUSECONTENTMARKETING. BLOGGING–B2C
  4. 4. B2CMARKETERSUSEOVER 12CONTENTMARKETINGTACTICS. BLOGGING–B2C
  5. 5. - INTERESTINGCONTENTISONEOFTHE TOP3REASONS CUSTOMERSCONNECTWITHBRANDS ONSOCIALMEDIA. - CONTENTISWHATMAKESSOCIALMEDIAEFFECTIVE,NOT VICEVERSA. - BLOGGINGISTHEMOSTEFFECTIVEWAYTOCREATECONTENT. BLOGGING–DON’TBLOG?DON’TSOCIALIZE.
  6. 6. BORING REASONS 1. THOUGHTLEADER (GETTINGOLD) 2. DRIVETRAFFICBACKTOSITE (IMPORTANT!BUTTHERE’S MORE…) BLOGGING–REASONSTOBLOG
  7. 7. “HIP” REASONS 1. SALESMATERIALS 2. CUSTOMERRESOURCES 3. BRANDAWARENESS BLOGGING–REASONSTOBLOG
  8. 8. EVENMORE“HIP” REASONS 4. SEO 5. NEWSLETTER/EMAILCONTENT 6. CONSTANTCOMMUNICATION WITHCUSTOMERS BLOGGING–REASONSTOBLOG
  9. 9. BLOGGING–WHEREDOISTART
  10. 10. BLOGGING–WHEREDOISTART
  11. 11. BLOGGING–WHEREDOISTART
  12. 12. BLOGGING–WHEREDOISTART
  13. 13. YOUTUBE,VIMEO OTHERFORMSOFCONTENT–VIDEOMARKETING
  14. 14. PRESENTATIONS (SLIDESHAREANDLISTLY*) *THISPRESENTATIONISONLINE OTHERFORMSOFCONTENT–IN-PERSONEVENTS
  15. 15. - GREATFORLEADGENERATION - BUILDASUBSCRIPTIONLIST (EMAILMARKETING) OTHERFORMSOFCONTENT–EBOOKS
  16. 16. FACEBOOK
  17. 17. - FACEBOOKALGORITHM– EDGERANK - FAVORSTHE#OFLIKES(ONPOSTS),COMMENTS,ANDSHARES OVERPAGELIKES - BIGGERBRANDSHAVEMORESPAM FACEBOOK–ENGAGEMENTVS.LIKES
  18. 18. “SOANDSO”HAS10,000LIKESANDNOPOSTLIKES?WHAT’SUPWITHTHAT? IT’SCALLEDBUYINGLIKES!ANDITDOESNOTHINGBUTHARM. FACEBOOK–BUYINGLIKES
  19. 19. FACEBOOK–BIGCOMPANIESVS.SMALL
  20. 20. GREATCUSTOMERSERVICE FACEBOOK–ULTABEAUTY
  21. 21. FACEBOOK–BIGCOMPANIESVS.SMALL
  22. 22. FACEBOOK–ARCEDIUM
  23. 23. FACEBOOK–NON-PROFIT
  24. 24. TWITTER
  25. 25. - SHAREARTICLES. - PROMOTETHEIRCONTENT–ONCE. - THEYAUTOMATEEVERYTHING. TWITTER–WHATMOSTTWEETERSDO
  26. 26. - SHARECONTENT(BUTTAKEONEMINUTETOSEARCHTHE AUTHOR’STWITTERHANDLE). - RETWEETFOLLOWERS(BUTCOMMENTWHY). - PROMOTEYOUROWNCONTENT (BUTMULTIPLETIMES, TESTBESTPOSTINGTIMES,ANDTESTHEADLINES). TWITTER–WHATYOUSHOULDDO
  27. 27. PRACTICECOPYWRITING TWITTER–THEARTOFTWEETING
  28. 28. YUCK! TWITTER–THEARTOFTWEETING
  29. 29. TWITTER–STARTACONVERSATION
  30. 30. - AUTOMATEDDMs - SHARINGANARTICLEWITHOUTTHEAUTHOR’SHANDLE - “THANKSFORTHEFOLLOW!” - ABUSINGHASHTAGS - PUSHFROMFACEBOOK - SHARINGARTICLESYOU’VENEVERREAD - NEVEREXPLORINGOUTSIDEYOURCOMMUNITY TWITTER–WHATNOTTODOONTWITTER
  31. 31. FOCUSONTWITTERLISTS TWITTER–TWITTERANALYTICS
  32. 32. USETOOLSLIKEBUFFERTOTESTMULTIPLEHEADLINES. TRACKRETWEETS,FAVORITES,ANDCLICKS. TWITTER–TESTING,TESTING
  33. 33. LINKEDINANDB2B–INPERFECTHARMONY
  34. 34. 65%OFB2BMARKETERSHAVEACQUIRED ACUSTOMERTHROUGHLINKEDIN. LINKEDIN–B2B
  35. 35. LINKEDINGROUPS LINKEDIN–STAYACTIVE
  36. 36. CUBICLENINJASHASOVER1,000FOLLOWERS! LINKEDIN–COMPANYUPDATES
  37. 37. LINKEDIN–LINKEDINBLOGGING
  38. 38. - EXTENDYOURLINKEDIN NETWORK. - EXPLORETOPICS. - ASKFORADVICE. - SHAREVALUABLECONTENT. LINKEDIN–AMERICANEXPRESSOPENFORUM
  39. 39. PINTEREST
  40. 40. - IT’SNOTHINGBUTWEDDINGIDEAS,DIY’SANDFOODRECIPES. - MARKETERSDON’TBENEFIT. PINTEREST–MYTHS
  41. 41. CLICK-THROUGHANDSALES CONVERSATIONRATESHIGHER ONPINTERESTTHANONTWITTER ANDFACEBOOK. PINTEREST–STATS
  42. 42. - PINTERESTISALLABOUT COMPULSIVEBUYS. - YOURAUDIENCEMUST MEETTHEAUDIENCEOFPINTEREST (YOUNGFEMALES). - GREATFORARTICLES,BUTYOUMUST MAKEITWORTH THESHARE. PINTEREST–HERE’STHEDEAL
  43. 43. PINTEREST–SHAREBUTTONS
  44. 44. HTTP://PINTEREST.COM/SOURCE/YOURWEBSITE.COM PINTEREST–ANALYTICS
  45. 45. GOOGLEANALYTICS PINTEREST–ANALYTICS
  46. 46. INSTAGRAM
  47. 47. - 2014–150MILLIONACTIVEUSERS. - MTV–MOSTFOLLOWEDBRAND. - 43%OFTOP100BRANDSON INSTAGRAMPOSTDAILY. INSTAGRAM
  48. 48. INSTAGRAM–INSTAGRAM-IFICATION - SHOWNEWPRODUCTS. - GOBEHINDTHESCENES. - PROMOCODES. - FEATURECUSTOMERS. - PRODUCTPLACEMENT.
  49. 49. INSTAGRAM–PROMOTECONTENT
  50. 50. GOOGLE+
  51. 51. GOOGLE LOCALLISTINGS+ UNVERIFIED
  52. 52. GOOGLE LOCALLISTINGS+
  53. 53. GOOGLE LOCAL+
  54. 54. GOOGLE LOCALLISTINGS+ 59%OFCONSUMERSUSEGOOGLEEVERYMONTH TOFINDREPUTABLE,LOCALBUSINESS.
  55. 55. GOOGLE LOCALLISTINGS+ 50%OFMOBILESEARCHESARECONDUCTEDIN HOPESOFFINDINGLOCALRESULTS– 61%OF THOSESEARCHESRESULTINAPURCHASE.
  56. 56. GOOGLERANKING NOTINTOPSEVEN:
  57. 57. IMPROVEGOOGLE LISTINGS+ - CRAFTCUSTOMBUSINESSDESCRIPTIONS. - ADDCONTENTLIKEPHOTOSANDVIDEOS. - REMOVEDUPLICATELISTINGS. - ADDASHORTDESCRIPTION TOTITLETAG.
  58. 58. GOOGLE BUSINESS+
  59. 59. GOOGLE SEARCHANDGMAIL+
  60. 60. hello@cubicleninjas.com 1-888-77-NINJA

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