Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and services, over the duration of their relationship with that supplier.
How CEM Relates to CRM?
Customer Relationship Management (CRM) is a business strategy to acquire, grow
and retain profitable customer relationships. 80% of business managers seem to understand that CRM is a customer-centric way of doing business, not just technology to automate front-office processes.