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Transforming public engagement through social media

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Craig Thomler
Craig Thomler

Presentation given at the Reading Room Digital Conversation in Singapore on 12 July 2012

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Transforming public engagement through social media Craig Thomler Managing Director Delib Australia 12 July 2012
Who am I?
What is Delib?
Australia’s social media experience Use internet: 97% Use social media: • 62% of Australians • 73% of Federal agencies • 72% of Federal politicians
Why do agencies use social media? Answer Response Share For stakeholder engagement or collaboration 32 54.24% Operating an information campaign 25 42.37% Responding to customer enquiries/comments/complaints 25 42.37% For engaging with journalists and media outlets 24 40.68% For engagement or collaboration with other government 24 40.68% agencies Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81% activities For a public consultation process 16 27.12% For a stakeholder or other restricted access consultation 13 22.03% Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64% For policy or services co-design 7 11.86%
All levels of Australian governments  Over 600 online consultations in last four years  Over 470 Departmental Twitter accounts  Over 150 agency blogs  Over 140 Facebook pages  Over 120 agency mobile apps  Over 55 agency YouTube channels  At least 7 data competitions
Growth in Twitter use
The more things change, the more they stay the same…
The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org
Processes need to reflect the goals People Objectives Strategy Technology
Inform http://www.alert.sa.gov.au/
Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
Consult http://speakupaustin.org/
Involve http://my2050.decc.gov.uk/
Involve http://www.challenge.gov
Collaborate http://www.galaxyzoo.org/
Collaborate http://trove.nla.gov.au/newspaper?q=
Empower http://data.gov.sg
Empower http://app.monitor.abares.gov.au/
Empower http://http://theopenbudget.org/
Empower http://govmonitor.org
Zombies….
Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz

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Transforming public engagement through social media

  • 1. Transforming public engagement through social media Craig Thomler Managing Director Delib Australia 12 July 2012
  • 4. Australia’s social media experience Use internet: 97% Use social media: • 62% of Australians • 73% of Federal agencies • 72% of Federal politicians
  • 5. Why do agencies use social media? Answer Response Share For stakeholder engagement or collaboration 32 54.24% Operating an information campaign 25 42.37% Responding to customer enquiries/comments/complaints 25 42.37% For engaging with journalists and media outlets 24 40.68% For engagement or collaboration with other government 24 40.68% agencies Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81% activities For a public consultation process 16 27.12% For a stakeholder or other restricted access consultation 13 22.03% Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64% For policy or services co-design 7 11.86%
  • 6. All levels of Australian governments  Over 600 online consultations in last four years  Over 470 Departmental Twitter accounts  Over 150 agency blogs  Over 140 Facebook pages  Over 120 agency mobile apps  Over 55 agency YouTube channels  At least 7 data competitions
  • 8. The more things change, the more they stay the same…
  • 9.
  • 10. The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org
  • 11. Processes need to reflect the goals People Objectives Strategy Technology
  • 12. Inform http://www.alert.sa.gov.au/
  • 13. Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
  • 14. Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
  • 15. Consult http://speakupaustin.org/
  • 16. Involve http://my2050.decc.gov.uk/
  • 17. Involve http://www.challenge.gov
  • 18. Collaborate http://www.galaxyzoo.org/
  • 19. Collaborate http://trove.nla.gov.au/newspaper?q=
  • 20. Empower http://data.gov.sg
  • 21. Empower http://app.monitor.abares.gov.au/
  • 22. Empower http://http://theopenbudget.org/
  • 23. Empower http://govmonitor.org
  • 25. Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz