This document discusses the need for another panel at SXSW on social media and branding. It provides 10 reasons for this, including: 1) To stay ahead of what customers want; 2) To connect with customers across all interactions; 3) To learn from different forms of communication; 4) To integrate tactics and teams; 5) To ultimately turn a profit; 6) Success requires coordination of multiple efforts; 7) Collaboration is important, not luck; 8) It's not about individuals standing out; 9) Customers should not be seen as faceless; and 10) Learning what customers listen for. The panel would feature Valeria Maltoni, Olivier Blanchard, and Kami Huyse discussing advertising,
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SxSw Top Ten List @Conversation Age
1. 10
Top
Why we Need
another SxSW Panel
on Social Media to
List
talk about branding, marketing, and publicity
Valeria Maltoni - @ConversationAge | Olivier Blanchard - @TheBrandBuilder | Kami Huyse - @Kamichat
http://www.flickr.com/photos/selva/1201181830/in/set-481268/
2. 1
to stay one step ahead in knowing what value
customers want from you - and where
http://www.flickr.com/photos/swamibu/2416715536/
3. 2
to give you the ability to make love to your customers
across all interactions
http://www.flickr.com/photos/eyermonkey/2842941601/
4. 3
to stay one step ahead by learning what to listen for
in each form of communications
http://www.flickr.com/photos/noelzialee/1750979205/
5. 4
to give you a way to learn how to integrate
not just your tactics, but also your teams
http://www.flickr.com/photos/papazimouris/488931691/
6. 5
because when it’s all said and done, you still
need to turn a profit
http://www.flickr.com/photos/cayusa/2276783536/
7. 6
because this is a journey that requires multiple
drivers that run together
http://www.flickr.com/photos/enigmatic/213987302/
8. 7
because it’s not about luck, it’s about collaboration
http://www.flickr.com/photos/limowreck666/137178371/
9. 8
and it’s not about who gets outshined
http://www.flickr.com/photos/donsolo/3293924505/
10. or which one is the spicier
9
http://www.flickr.com/photos/selva/7662520/
11. 10
because you cannot think of customers as
faceless targets anymore
http://www.flickr.com/photos/an_untrained_eye/2478868523/
12. Vote here
Social Media Ménage à Trois: Valeria Maltoni - http://www.conversationagent.com/
Olivier Blanchard - http://thebrandbuilder.wordpress.com/
Advertising-Marketing-PR Kami Huyse http://overtonecomm.blogspot.com/
http://www.flickr.com/photos/selva/20600897/in/set-481268/