Despite the marketing challenges, social media campaigns are an effective strategy to reach new audiences. The best social media campaigns of all times are:

1. 1
Best Social Media Campaigns of All
Times

2. Buy My Volvo
• In 2014, this campaign was initiated by Castor for his used 1993
Volvo 245GL.
• Till now, this video has been watched 1.8M times and shared 35,000
times on Facebook.
• And, the important metric of all, the car was sold.
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3. Save the Children's #HelpIsComing
• In 2014, Save The Children created one of the most powerful social
media marketing campaigns. It tugged our heartstrings with "Most
Shocking Second A Day" video that launched following the 3rd
anniversary of the Syrian Civil War.
• This video spread like wildfire on social media garnering over
51,000,000 views and still counting.
•
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4. Before I Die
• 'Before I Die' is a participatory art project of 2015 that garnered
attention due to its uniqueness. This project was initiated by Candy
Chang in New Orleans on the wall of an abandoned house.
• After losing a loved one, Chang gets her hands on art to restore her
perspective. She covered the shabby house with chalkboard paint
and stenciled in the line "Before I die I want to _______". She also
left some chalk for passers-by.
• Now, about 1000 Before I Die walls have now been created in over
70 countries. This campaign broke the taboo of thinking about
death.
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5. #LowesFixInSix – Lowes
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• #LowesFixInSix campaign shares home improvement tips in less
than six seconds. In this campaign, clay-like animation and stop-
motion are used to demonstrate each tip.
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6. Expedia's South American Getaway
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• Expedia, with over 400 million Instagram users, launched a contest
campaign on social media platform and gained much success.
• In this contest, Expedia offered a trip to Rio de Janeiro with lovely
pictures and this campaign did not disappoint.
• The travel photos piqued excitement and lead to 999 scores in
engagement.
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