Sales Training can comprise product knowledge, sales procedures & reports and selling skills. We have been developing sales training courses for automobile major in Europe, with market presence in Europe and Asia. During the development, we realized that this client company is using a blended approach by addressing certain aspects of training via online delivery and certain others in the classroom.

1. Which Is Better For sales training –ClassroomOr Online Or Both? 1

3. Online Training

4. Blended Approach2 www.commlabindia.com

5. Classroom training 3

6. Classroom is the best way to go. 4

7. Being in a group environment helps learners to develop and learn from each other. 5

8. Sales training in a classroom gives an opportunity to employees to ask any question. 6 www.commlabindia.com

9. Selling is about communicating effectively and learning effective communication skills. 7

10. You need to have a face-to-face interaction to learn and retain the most with a teacher physically in front of you. 8

11. In this way, you understand processes and procedures. 9

12. Online training 10 www.commlabindia.com

13. Virtual classroom training can be very effective. 11

14. It allows people to ask real time questions and get answers. 12

15. The classroom puts a learner on the spot. Often, a learner freezes and cannot relax enough to really try new behavior. Besides, a learner has only limited time. 13

16. However, it has been seen that the combination of online and classroom training works really well. This is called the Blended Approach. 14 www.commlabindia.com

17. Blended Approach = Online Training + Classroom Training 15

18. Blended learning typically covers the basics when it comes to learning preferences. 16

19. The blended approach is the method most likely to address multiple learning preferences, styles, stages, and experience levels. 17

20. By having blended including classroom and online sessions, delegates feel more comfortableand ready for the classroom session. And, once back in the office the learner can continue to practice what he or she has learnt recently. 18 www.commlabindia.com

21. Thus, the Blended Approach is the most preferred. 19

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