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Guidelines for Creating & Updating your Facebook Fan Page

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  • 1. Guidelines for Creating & Updating Your Facebook Fan Page:_______________________________________________________Each Facebook fan page is as unique as the product or service it promotes. Differentfan pages require equally different conceptual approaches during their creation andsubsequent maintenance in order to be effective. That said, there are several generalpoints of advice we’ll share with you that will help make any fan page a moreengaging environment for your consumers:• Your Facebook fan pages ‘About’ section needs to include a direct iTuneslink to your app at its forefront. Put this link into the first line of your ‘About’text so visitors see it instantly.• While your page’s ‘Profile’ and ‘Cover’ pictures should effectively presentyour app, these graphics should not be exact copies of the graphicmaterials you’ve utilized in its marketing copy or on its App Store page.Facebook’s Profile and Cover picture windows have unique dimensionsthat give you the freedom to present more visual information. Take theopportunity to advertise your product in a dynamic new way here.o Extra Hint: These graphic windows are a great place to place a“call to action” for your prospective consumers to download and tryout your app.• There’s no limit to how many updates you can post on your app’s fanpage, but generally speaking updating it more than 1 or 2 times a day isn’ta good idea. If you update your page too frequently you’ll end upoverwhelming your visitors with information. The risk is two-fold here - firstoff, more likely than not constant updates will simply annoy yoursubscribers by blowing up their accounts with a never-ending stream ofnotifications. Second, if you inundate your audience with information yourisk having important news go unnoticed.