3. Mise en scene: Soaps are usually ran all year round
Costumes used to identify the moods of (continuous storyline)
characters. -never ending.
Location and background reflect the type
of characters and who they mirror and Little make-up is used on
Representation of region for the relate to. characters to create realism
soap. of a normal everyday
EG. Eastenders set in London person.
Extreme close up of main
characters or storyline top get the
facial expressions of emotion.
Lighting reflecting the mood Conflict- between characters
and shown through body and
facial expressions
Importance of realism - throughout the
storylines of soaps/trailers which reflect
real people such as; relationships and
cheating. Which enable the audience to
Parallel narratives with the use of
relate to them.
multiple story lines at the same time in
order to link to each other and also
maintain the audience to keep them
hooked. Use of colours when reflecting the
Camera shots: mood
•Close ups
•Establish
•Two shot
•Medium close ups

4. The spoof of the classic catchphrase ‘Made in
The use of the symbolic sex signs help to Britain’ helps to establish the idea that this
highlight that this soap is aimed at both series involves the esteemed and wealthy, yet
sexes. This idea is reinforced by the use provides a relatable, well-known name that
of colour as they stereotypically relate to helps to attract a wider audience. This is
each gender, but the bold underline and its further reiterated by the image of the crown
transition of colour helps to link and as although based upon riches, it is a
connect them both together and suggests desirable image and along with the simplistic
that the series concerns the lives and font encourages people to watch the
conflicts of ‘everyday’ men and women. programme. The background setting can be
The idea that the characters are ordinary described as posh and elegant and although
people is emphasised by the choice of font could be deemed old fashioned, the use of
as it is open and easily relatable, but its attractive males and females draped across
simplicity also helps to attract the desired the furniture helps to promote the series to
younger audience as Hollyoaks is mainly the young and impressionable target market
aimed at mid teens to twenties. of mid teens to twenties as it seems more
appealing.

5. For the title of our soap ‘THE EDGE’- we
decided to take the idea of using the place
in which it is based within the title as we
were located in ‘Alderly Edge’. We took this
idea from TOWIE.
Alderly Edge is the rich, higher class place
for the north. Where as the likes of ‘Made in
Chelsea’ and ‘TOWIE’ are based upon the
Southern part of the country

6. Location is another important part of any soap as it
helps to portray the necessary messages and Therefore, to show realism in our soap we chose a middle
ideals. Therefore, I would be going against my class restaurant which has a strong image of wealth,
soap conventions as Alderly Edge is renowned for class and modernisation. This location enhances the
its upper-class status of wealth and possessions, if initially portrayed image of our characters and their
I used a location as above. This is a fried breakfast wealth, as it is set in another area labelled as ‘posh’ –
cafe called the ‘Greasy Spoon’ and this image does Bramhall. Furthermore, the props within the restaurant
not reflect or enhance the soap conventions that I such as wine glasses, champagne holders helps to
would want to show. This is due to the cafe enhance these ideals. This is because they give a sense
reflecting an image of working class, middle aged of luxury and sophistication and show that these people
men which contradicts the images of well-off, can afford expensive products and in large amounts. In
attractive characters. They also have the usual red addition, the representation of olive oils helps to enhance
this as people who are of lower class in demographic
sauce, vinegar and salt which is simple and
terms would have bread with butter but the wealthier
‘English’ and viewed as lower class. This contrasts
option in an expensive Italian restaurant would be to use
the oils and vinaigrettes that would be associated the olive oil and balsamic vinegar which is viewed as a
with the middle/upper class lifestyles and more exotic and classier option. Once again this helps to
experiences they have in food places. The use of give realism to the story and further helps the audience
this type of location would take away the realism understand the background story and lives of our
and understanding of trailer. characters. This helps them to relate to our soap which
uses similar conventions to TOWIE and Made in Chelsea.

7. Use of hair straightners to indicate the
audience that it is a girls bedroom.
Close up of Blackberry of alarm going off.
Blackberry shows wealth which is one of
my conventions for the trailer.
Camera shot is taken to the side of
the bed to give the audience a feel
they are looking into the window at
her. (makes them feel as if they are
their)
Green colour background portrays that
of a neutral mood. This means that
there is no tension within the scene.

8. We included several story lines in our
trailer.
This doesn’t just make our trailer meet
conventions but makes it interesting
and unknowable meaning you won’t
know what happens next.

9. Mine
Other
Soaps
I decided to add a mysterious feel to We decided to introduce a troubled
it and add a murder. This is just like relationship. This was decided after our
the usual storylines in which many research and found that they relate to a
generic soaps use. With a long normal life in which people can relate to
storyline to find out the murderer. but also help people to conquer their
problems