Cilia Elizabeth Carter is represented as an old, scary maid in the film who is threatening and angry after being killed. She is portrayed this way to show how dangerous ghosts can become if you enter their territory. The character is meant to appear threatening to audiences.

1. Who is being represented and Why?
Name : Cilia Elizabeth Carter
She is represented as a old and scary
maid, that is very threatening and
angry upon being killed towards
Laura.
She is represented this way because
she is very angry upon being killed
because of knowing a secret and we
want to show the audience how
dangerous ghost can become if you
enter their territorial space

2. Who is being represented and Why?
Name : Mary Elizabeth Carter
She is represented as a old and scary
maid, that is very threatening and
angry upon being killed towards
Laura.
She is represented this way because
she is very angry upon being killed
because of knowing a secret and we
want to show the audience how
dangerous ghost can become if you
enter their territorial space

3. What type of social group are you representing
and why?
We are representing a less obvious social group
and established social group. She represent the
quiet and to themselves social group, where they
aren't too outgoing and have their own
unconventional interests – for example, ghosts.
We are representing this social group because we
feel it makes her a more sympathetic character
and helps the audience put themselves in her
shoes as she's more venerable making the film
more real for them

4. How did you represent the character
Representation- We represent her as a venerable
character.
Costume- by wearing no pattern designed clothes not
showing not to drag too much attention to herself
Setting- By placing her in a working class setting we
wanted her to seem more relatable from out target
audience
Lighting- The lighting was dull to emphasise a spooky
mood
Colour- We added a blue effect to make the setting
look cold – which will make the audience feel cold
Body langauge- The body language is tense and
awkward to show she is out of a comfort zone and
emphasising wary gestures and timid behaviour
Facial expression- Shock, straight faced, frightened

5. How did you represent the character
Representation- We represent her as being old,
scary and having a uncomfortable vibe
Costume- Plain black and white clothing to show
them as being maids as back in the days those
clothing made them seem less important to elite.
Setting- Placing her in the closet to show a
uncomfortable atmosphere and attachment.
Lighting- Dark to make the place mysterious.
Colour- Black and white to represent death and a
maid
Body language- stiff – dead-like
Facial expression- Dead. By not making any interest
movements just making her body loose and quite
still.

6. How did you represent the character
Representation- We represent her as being
old, scary and having a uncomfortable vibe
Costume- Plain black and white clothing to show
them as being maids as back in the days those
clothing made them seem less important to elite.
Setting- Placing her in the closet to show a
uncomfortable atmosphere and attachment.
Lighting- Dark to make the place mysterious.
Colour- Black and white to represent death and a
maid
Body language- stiff – dead-like
Facial expression- Dead. By not making any interest
movements just making her body loose and quite
still.

7. Positive or negative representation? Why?
It is both negative and positive.
The ghosts are represented negatively ad they are
threatening, dangerous, and uncomfortable.
However, Laura is represented positively as she's a
sweet young girl who is seemed to be venerable
and would be liked by the audience.
VS.

8. Is it a stereotypical convention? Why?
In some sense this is a stereotypical convention as
the ghost is usually stereotyped as the villain and
the main character as the victim.
However, the reasons of Laura getting involved with
these ghosts is that she feels sorry for them and
wants to set them free, whereas conventionally, it
would be to protect themselves, rather than
understand the ghost – which is why she goes
through the possession

9. How does the representation relate to the
target audience?
The representation relates as she is the
going through the same stage of life as
our target audience (15-19) Also through
the fashion of Laura, the target audience
could relate to the style interesting them
to watch the film.
Also the ghosts representation will
excite our target audience as
teenagers enjoy taking risks and
doing new things and therefore will
enjoy the thrill of being scared

10. Is it a fair or accurate representation? Why?
It is, because the ghosts
negative representation has
reasons behind the violent
behaviours as they are bitter
and angry of being murdered.
And again, it is, because we
haven't under or over
exaggerated our character
into something unrealistic

11. Why we represented this social group
We represented this ‘quiet underestimated’ social group
because we wanted our character to be unconventional
from the typical loud and exaggerated main character. We
wanted the use of effects and mise-en-scene to emphasise
the ‘scare’ rather than the character so it doesn't distract
the audience from their own reaction

12. Questions Three
What kind of media institution might
distribute your media product and
why?

13. Film distributing companies that we have
explored
Universal
• Universal set up its own distributing company
in France in the late 1960s. It is based in
America, however they have filmed in British
locations and have had British actors feature
in the film

14. Film distributing companies that we have
explored
Paramount
They are quite a long established distributing
company. Paramount Pictures was founded in
1912 and is now owned by Viacom, a media
conglomerate.

15. Film distributing companies that we have
explored
Lionsgate
• Lionsgate is a North American entertainment
company. The company was formed in
Vancouver in 1997, and is headquartered in
California. Lionsgate is quite new in
comparison to other distributing companies.

16. Momentum Pictures
They are a fairly new distribution company and
are owned by Paramount Pictures. They have
distributed a variety of films targeted at many
types of target audiences

17. Film distributing companies that we have
explored
Revolver Entertainment
Revolver Entertainment were founded in
1997, so they are relatively new compared to
other distribution companies. They have
operations in both London and Los Angeles, so
a variety of influence will be obtained

18. What types of films do they release?
• After our research, analysis and comparison of the
distribution companies; we eventually chose Momentum
Pictures to distribute our film.
• Momentum Pictures have distributed many thriller films similar
to our opening sequence. Another similar feature is that they
distribute ghost films and they also distribute films in British
locations.

19. What types of target audiences do they
have?
They have mainly young target audiences as
their films are centred around young characters.
This is similar to our film as our opening
sequence is aimed at young people.

20. What types of budgets do they usually
work with?
• They work with very flexible budgets of
around $1.5 to 53 million meaning they can
distribute a whole has a high budget so would
be able to distribute our film effectively.
OUR FILM BUDGET: £9, 000, 000

21. Construction of film: how much is it to
make it?
There many construction costs. Our costume and
make up will cost a lot as that was one of our
main features that we focused on. Every
character had costume adapted to their
representation. Also the props such as
candles, book and fake blood. The special effects
is also something essential we use throughout
the opening sequence and that will be very
costly.
OUR CONSTRUCTION BUDGET: £5, 000, 000

22. How much is it to advertise and market
it?
We would want to have posters all around Britain and
Ireland and adverts on the television channel Film 4
which is going to be costly. We would also like to have our
film on Google adverts. We are going to be relying mainly
on below the line advertising such as reviews and ‘word
of mouth’. Another advertising feature we want to use is
inserting our trailer before thriller films. By doing all this
we would be able to reach our target audience which is
young people. We believe that Momentum Pictures will
allow us to achieve all this.
OUR ADVERTISING AND MARKETING COST: £3, 000, 000

23. How would you release your film?
We would release our film on cinema as we have the
right budget and distributing company to distribute our
films to many cinemas. We distributed some
questionnaires to our target audience and discovered
that a vast majority of them go to the cinema to watch
thriller films and enjoy doing so.
Do you go to the cinema often to watch thriller films?
Yes  
No
Sometimes 