The document outlines the agenda and key topics for a marketing workshop. It includes sections on constructing a vision, refining selling skills, creating a patient journey, and developing a low-cost marketing engine. Specific tactics discussed include developing a welcome pack, referral system, networking opportunities, website development, and maintaining a work-life balance. The overall goal is to help attendees develop an effective marketing strategy and action plan for the next 90 days.

1. The Marketing Workshop 2009

6. Strategy 7 – create a low cost marketing engine

9. Willing to invest in themselves and well connected Regular attendance and dentally responsible Rude/disrespectful Friendly/respectful D A C B 1. Patient Grading

23. Tactic 5 – Delegate and outsource Strategy/Clinical Finance Marketing and Sales Resources Team Compliance

27. Tactic 9 – Regular Review (Clean Sweep/Clean Slate)

30. Thanks for listening! Hope you had a good day Now “just do it!”