Download the full eBook: https://blog.snappa.io/digital-marketing-hacks
Are you struggling to find new ways to generate traffic to your website? Perhaps you’re having difficulty converting visitors into subscribers? Or maybe you’re just trying to maximize your revenue.
Whatever the case may be, there’s probably one hack you’ve never heard of.
In the Digital Marketing Hackbook, you’ll find a compilation of 39 digital marketing hacks with potential to move the needle in your business.
Not all of them will work, and not all of them will apply to you. But what you will find is that some of these hacks can literally 3x your business overnight.
The 39 Hacks In The Book:
Create a Free Tool or Microsite
Perform KeyWord Research
Use the SkyScraper Technique to Create Viral Content
Repurpose Your Content
Tweet at Optimal Times
Follow People
Use Visual Content
Run a Giveaway
Highlight Your Popular Products
Activate Site Search
Co-Brand Your Content
Integrate, Integrate, Integrate
Name Drop
Start a Facebook or Linkedin Group
Steal Your Competitor’s Backlinks
Create an Email Course / Drip Campaign
Guest Post
Create Targeted Landing Pages for PPC Ads
Create a Lead Magnet
Offer a Content Upgrade
Click to Tweet
Pay With a Tweet
Make a Lean Signup Page
Alternative to [Competitor] Page
Same Article, Different Tweet
Create a Two-Sided Referral Program
Remove Navigation Links
Display Testimonials and Social Proof
Send a Welcome Email
Help Users Find the Aha Moment
Create Urgency
Powered By…
Use Case Studies
Add a Phone Number
Add Gamification
Start an Affiliate Program
Hack Your Headline
User Retargeting
Tailor Your Onboarding
6. • Using tools like BuzzSumo, find link-worthy
content that has already performed well, make it
even better, then heavily promote it.
3. UseThe SkyscraperTechnique
To CreateViral Content
7. • Turn your blog posts into Slideshares,YouTube
videos, infographics, podcasts and other forms of
media.
4. RepurposeYour Content
8. • UseTweriod to find out when yourTwitter
following is most active and schedule tweets
during those times.
5.Tweet At OptimalTimes
10. • The easiest way to grow yourTwitter following is
to follow other people. User Followerwonk to
target relevant people to follow.
6. Follow People
11. • Tweets with images receive 150% more retweets,
98% more favorites, and 18% more clicks. Use a
tool like Snappa to share highly engaging marketing
visuals.
7. UseVisuals
13. • Use a tool like KingSumo Giveaways or
Rafflecopter to run a giveaway. Make sure your
prize is aligned with your target customer.
8. Run A Giveaway
15. • Give your most popular products prime real
estate on your homepage. Often, a small
percentage of products make up for a large
percentage of revenue.
9. HighlightYour Popular Products
16. • Within Google Analytics, activate site search and
track what users are searching for. Knowing what
users are searching for can give you valuable
insights into your business.
10.Activate Site Search
18. • Next time you create an infographic (or some
type of visual asset), partner up with a
complimentary business, slap their logo on it, and
ask them to cross-promote.
11. Co-BrandYour Content
19. • Integrate with as many potential partners as you
can. Not only does your product become more
valuable to your customers, you also tap into a
brand new audience that might have never heard
of you.
12. Integrate
20. • Mention influential people or companies in your
blog posts. Once published, send them an email to
let them know.They’ll often share your post when
they’re portrayed in a good light.
13. Name Drop
22. • Create a group that is centered around the
interests of your potential customers. By
continuing to provide value to the group, they may
become interested in your products or services.
14. Start A Facebook Or Linkedin
Group
23. • Use tools like Open Site Explorer and AHREFs to
research your competitor’s backlinks and try to
build links of your own.
15. StealYour Competitor’s
Backlinks
25. • Create an email course that educates your
customer on the problem that your product is
solving. It’s a great way to build a relationship with
them and gain their trust.
16. Create An Email Course /
Drip Campaign
27. • Guest post on blogs that are highly aligned with
your target audience.
17. Guest Post
28. • When creating PPC ads, send visitors to a highly
targeted landing page instead of your homepage.
This will give you higher ad/quality scores (which
translates into lower cost per click) and higher
conversion rates.
18. CreateTargeted Landing
Pages For Ppc Ads
30. • Offer a free bonus for people who opt-in for your
email list.This can be in the form of an eBook, PDF
guide, free tool, etc…
19. Create A Lead Magnet
32. • Offer a specific bonus that is tied to the actual
blog post you’ve written. For example, if you’re
writing a list post, a content upgrade could be a
PDF checklist or a bonus section with additional
tactics.
20. Offer A Content Upgrade
36. • Reward customers for talking about your product
by allowing them to Pay With aTweet.
22. Pay With ATweet
37. • Remove all unnecessary form fields on your signup
page and allow users to signup with existing social
accounts (Google,Twitter, Facebook, etc…)
23. Make A Lean Signup Page
39. • Create a dedicated page on your site explaining
why you’re a better alternative than your
competitor.Try to rank in Google by targeting the
keywords “Alternative to [Competitor].”
24.AlternativeTo [Competitor]
Page
40. • Since each tweet is seen by less than 5% of your
audience, create multiple tweets for the same
article. Use sub-headings and quotes instead of
tweeting out the headline multiple times.
25. Same Article, DifferentTweet
41. • When designing a referral program, create a
benefit for both the person giving and receiving a
referral.
26. Create ATwo-Sided Referral
Program
43. • On your signup and checkout pages, remove all of
your header navigation links and focus on guiding
users through the rest of the process.
27. Remove Navigation Links
45. • Display testimonials that bring out the key benefits
that are likely to resonate with potential
customers. If reputable brands are using your
product, display their logos on your website.
28. DisplayTestimonials And
Social Proof
47. • Send a welcome email to everyone that signs up
for your site and ask them a question that will help
get to know your customers better.
29. Send A Welcome Email
48. • Figure out the one key event that all of your
engaged customers perform before getting value.
Then, design your on-boarding so that you guide
new users to perform that specific action.
30. Help Users FindThe Aha
Moment
49. • Next time you’re promoting a deal, coupon,
product launch, or training session, try adding a
countdown and force users to act quickly.
31. Create Urgency
50. • If your product contains a widget or pop-up that
lives on your customer’s site, add Powered by…
at the bottom of the widget with a link back to
your site.
32. Powered By…
52. • Highlight the incredible results that actual
customers have received using your product or
service.
33. Use Case Studies
53. • Display a 1-800 on your homepage and encourage
customers to call.Talking to your customers on the
phone can land you more sales and help you learn
more about them.
34.Add A Phone Number
55. • Encourage users to engage with your product by
awarding points and level-ups for achieving certain
milestones.
35.Add Gamification
56. • Provide affiliates with a special link they can use to
send traffic to your site, and pay them a
commission for each sale they refer.
36. Start An Affiliate Program
58. • Come up with a variety of headlines that will
appeal to the 20-35% of your traffic that is most
likely to convert.Then, use an A/B testing software
like Optimizely to find the highest converting
headline.
37. HackYour Headline
59. • Use retargeting to display ads across the internet
to people who’ve visited your site.A good strategy
is to segment users who’ve visited your blog with
those that have browsed your products.
38. Use Retargeting
60. • Show different on-boarding sequences depending
on the plan users sign up for.
39.TailorYour On-Boarding