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Audience Research
Survey Analysis
Most people agreed that they like
watching horror/mystery movies. This
helps me with my research as horror/
mystery is liked and it would be watched.
Although 36.36% of people who
took the survey answered that they
would rather watch a parody, a
large 63.64% of people answered
that they would rather watch a
horror/mystery. This is good as my
target audience would be for the
people who like and prefer to
watch horror/ genre.
(1) Acting
(2) Understandable Storyline
(3) Easy to identify the genre
(4) Correct lighting
(5) Camera movements
(6) Props, hair and makeup
(7) Character costume
Whilst making a movie trailer, it is
important to ensure the acting is good.
(However in the media coursework, acting
isn’t marked). My main focus would be to
make sure the storyline and genre is
understandable and to use correct lighting
and camera movements.
The majority of people who took
the survey said that the trailer
should be around 2 minutes long.
This is useful as I know that if I
have more than two minutes, the
viewers may lose focus, especially
if the storyline is boring.
The results show that people find a
movie more interesting when the
movie has been advertised. This
shows me that is important to
advertise it.
Some ways of advertisements:
-Posters
-Film cover
-TV commercials
100% of the people taking the
survey said that a trailer is
important when making a film. This
would probably be because it gives
an insight to the film and makes the
film look really interesting. It is also
another form of advertisement.

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Audience research

  • 2. Most people agreed that they like watching horror/mystery movies. This helps me with my research as horror/ mystery is liked and it would be watched.
  • 3. Although 36.36% of people who took the survey answered that they would rather watch a parody, a large 63.64% of people answered that they would rather watch a horror/mystery. This is good as my target audience would be for the people who like and prefer to watch horror/ genre.
  • 4. (1) Acting (2) Understandable Storyline (3) Easy to identify the genre (4) Correct lighting (5) Camera movements (6) Props, hair and makeup (7) Character costume Whilst making a movie trailer, it is important to ensure the acting is good. (However in the media coursework, acting isn’t marked). My main focus would be to make sure the storyline and genre is understandable and to use correct lighting and camera movements.
  • 5. The majority of people who took the survey said that the trailer should be around 2 minutes long. This is useful as I know that if I have more than two minutes, the viewers may lose focus, especially if the storyline is boring.
  • 6. The results show that people find a movie more interesting when the movie has been advertised. This shows me that is important to advertise it. Some ways of advertisements: -Posters -Film cover -TV commercials
  • 7. 100% of the people taking the survey said that a trailer is important when making a film. This would probably be because it gives an insight to the film and makes the film look really interesting. It is also another form of advertisement.