1. Personal Branding Worksheet
Understand Your Brand
How would your clients/colleagues/supervisors describe you?
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How do you describe yourself?
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Assess Your Brand
Does your description match how others see you? Yes No
Is this how you want to be seen? Yes No
What are your goals for your personal brand?
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Develop/Change/Modify/Improve Your Brand
What do you want to be famous for?
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What have you accomplished that you are most proud of?
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Hagerstown Community College Stephanie Powers
Continuing Education & Community Services sapowers@hagerstowncc.edu
2. Personal Branding Worksheet
What are your strengths?
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Your Features and Benefits
Feature (Strength) Benefit (What your clients, partners, colleagues,
etc. get from you.)
Develop Your Brand Mantra
Personality Adjectives Subject Verb
Words that describe your Your industry, your target What do you do?
personality audience, your work
Hagerstown Community College Stephanie Powers
Continuing Education & Community Services sapowers@hagerstowncc.edu
