Aha bolivia deck
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This document summarizes the services of AHA Bolivia, an organization that provides ethical knitwear manufacturing for fashion designers. AHA Bolivia connects designers directly with artisans in Bolivia, allowing designers to satisfy their ethical interests quickly and easily. The artisans produce knit items like sweaters and crocheted items in a cottage industry model. AHA Bolivia manages the entire process from sourcing materials to quality control to shipping finished products. It seeks to scale its operations and expand its sales and marketing to reach more ethical fashion designers globally.
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Aha bolivia deck
- 2. 2 We give emerging and established sustainable fashion designers a high quality, easy-to-work- with solution for small-batch ethical knitwear manufacturing.
- 3. Apparel companies are expected to be global players. It is challenging for companies to meet performance & aesthetic expectations, while addressing compliance and sustainability needs across markets. Ignoring ethical standards has consequences for brands. Failure to establish ethical business practices in a brand can result in unacceptable consequences that include both human and operational risks. Sourcing ethically is not easy. Designers want to capitalize on this trend but often don’t have the bandwidth to ‘dig deeper’ to understand how their manufacturers work. Ethical manufacturers are generally ill-prepared. Designers have a hard time finding ethical manufacturers that understand international quality standards, that can easily translate made-to-order items, and that can communicate in their own language. 3
- 4. Save Money Direct connection to supplier, no middle-men Save Time Excellent communication, in-house quality control, wide variety of knit abilities Satisfy Customers Ethically manufactured, relevant products at a fair price 4 ! AHA Bolivia allows knitwear designers to satisfy their ethical interests quickly, easily, and effectively. ! Ethical Designers can:
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- 7. Knit Items Crochet Items 7
- 8. ! “It’s so much easier in terms of product dev to deal directly with the AHA team instead of going through a middle person” – Project 8 ! “We like that the knitters interpret our designs well and the team is really easy to work with and very responsive. Definitely among the most straightforward production we do – I don’t feel like we need to keep on top of them [AHA]” – Project 8 ! “People want to shop good for their children – they don’t mind spending money for their children as long as it’s going to a good place” –Tag NYC ! ”We are really happy with quality and would like to develop more for spring “ – Tag NYC ! “Fair Trade is part of why I engaged with AHA and how I found them. I enjoy working with AHA and products come out looking really nice.” – Ellen Van Dusen ! “We just knew that AHA Bolivia ‘got it’” – Estella ! “Quality is second to none and everyone is responsive.” - Estella 8
- 9. Purchase Raw Materials – alpaca, cotton Distribute to Artisans – 15 leaders Artisans Produce @ Home – cottage industry Quality Control Knitters – members & leaders Quality Control Office Package & Ship Client Payment & Knitter Payment 9
- 10. ! In 2012 world apparel imports were USD 423 billion ◦ The EU accounted for 40% of these imports ◦ The United States accounted for 20% ◦ Japan accounted for 8.0% ! Worldwide womenswear industry is expected to pass $621 billion in 2014 ! Manhattanites spend the most on apparel at $362/month 10
- 11. ! The development of ethical fashion is akin to the one in 'organic food' 25 years ago ! In 2014 the total ‘ethical fashion' consumption (retail sales) is estimated to be worth $10 billion in the USA and € 1billion in the EU ! In 2013 green apparel and accessories made up slightly more than 2% of the $200 billion fashion business in the U.S. (about $5 billion) ◦ A decade ago it was not even 1/2 a billion dollars ! Germany, the UK, France and the northern EU countries are steady growth markets for ethical fashion ! The world market for textiles made from organically grown cotton was worth over $5 billion in 2010 11
- 12. ! The sustainable fashion market is gaining traction ◦ Stella McCartney was founded in 2001 ◦ Edun founded in 2005 ◦ The first Ethical Fashion Show was in 2004 in Paris ◦ New York Fashion Week launched its first Eco Fashion Week in 2009 ◦ London Fashion Week’s first sustainable-fashion show was in 2010 ! Big brands are getting on board ◦ H&M had a 21% increase in demand for sustainable fashion between 2012-2013 ◦ Puma launched biodegradable sneakers and T-shirts in 2013 ◦ Timberland’s Earthkeepers, introduced in 2009, makes up 75% of its footwear sales 12
- 13. ! An Edelman survey of 8,000 consumers in 16 markets found that interest in sustainability through consumerism continues to rise ! Since 2008, 86% of consumers report they believe companies should focus as much on social impact as they do on their core business ! While many people express interest in buying sustainably, Deloitte found that only about 20% actually end up purchasing a sustainable product ◦ This means significant market growth potential in the LOHAS segment! ! In 2008, 72% of British consumers thought that ethical production of the clothes they buy is important, up from 59% in 2007 ! There are over 780 designers in the Not Just a Label directory specifically looking for ethical production 13
- 14. 14 Digital Website SEO, Social Media Sourcing Directories Online PR/articles Trade Shows Ethical Fashion Show Berlin Ethical Fashion & Sustainable Design Summit FL Copenhagen Fashion Summit ECO Fashion Week Canada The GreenShows NYC Direct Sales 780 designers in Not Just a Label Eco Fashion World British Association for Fair Trade Shops
- 15. 15 Business Model: Direct Purchase Manufacturing Target Segment: ethical fashion designers Service Offering: manufacture of knitwear (alpaca & cotton) Lead Generation: digital, WOM, trade shows VALUE PROPOSITION Value Chain: convert raw material to finished good Cost Model: raw material + labor + overhead Organization: cottage industry home production OPERATING MODEL
- 16. 16 Majority made- to-order, no ready-to-wear Fair Trade or Socially Conscious No Minimum Quantity Hand Knit Capabilities Website in English Cottage Industry (vs. factory work) ✔ both both ✔ ✔ ✔ ✔ ✔ ✔ both ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔✔
- 17. ! Anna Aliaga Bio 17
- 18. Anna Aliaga President Ruben Inventory Raw Materials Silvana Assist Inventory, Quality Control, Knitter Interface Jose Client Manager Order Processing Knitter Interface Mercedes Accounting Exports Adriana Bag Client Manager Bag Order Processing Irma Quality Control 18
- 20. 20 0 10000 20000 30000 40000 50000 60000 70000 80000 Knit Sales 2012 Knit Sales 2013 Knits Sales 2014
- 21. ! AHA Bolivia needs USD $97,000 in order to scale to the next level* ! Funds will be used for: ◦ Sales & marketing ! Website improvements ! Trade shows ! Marketing materials ! Direct International Sales ◦ Internal Operations Improvements *This accounts for the knits AND bags LOB 21